Social media is transforming the way patients engage with healthcare providers. Platforms like Facebook, TikTok, Instagram and Reddit are now being considered go-to sources for health and wellness information. In this edition of Vital Signs, we’ll explore how healthcare organizations can cut through the noise on social media and restore trust with patients.
Every touchpoint, from emails to waiting room screens, either builds confidence or erodes it. And when the appointment ends, the story doesn’t. Patients keep remembering, comparing, and deciding whether they felt seen and supported. In this edition of Vital Signs, we’re sharing our playbook on how healthcare marketers can help their brand create meaningful patient touchpoints before, during, and after the visit.
Technologies often lack the human touch that comes with face-to-face interactions with a physician. This is where storytelling plays an important role in enhancing current trends and everyday marketing efforts. In this edition of Vital Signs, we will explore how organizations can humanize their brand and differentiate themselves through sharing stories.
Effective patient engagement means delivering clear, empathetic, and actionable communication that builds trust and drives patients to act. This edition of Vital Signs explores how to improve messaging with personalization, the right tools and timing, and trust-based strategies, and how to measure the real impact of your communication efforts.
Long gone are the days when people whispered about a healthcare provider’s reputation while sitting in their waiting room. Now, all you need is Google and a computer or cell phone. In this digital age, trust in healthcare is shaped by online reviews, social media, and a provider’s ability to communicate with empathy and transparency. In this edition of Vital Signs, we’ll explore how reputation shapes patient confidence and trust, why digital perception matters more than ever, and what healthcare providers and systems can do to earn (and keep) that trust in a review-driven world.
There was a time, not so long ago, when healthcare marketing meant making sure your hospital had a good billboard and your practice showed up on Google Maps. But those days are over. Today, healthcare decisions are shaped less by proximity and more by trust, experience, and emotional connection. Today’s patients aren’t just looking for care, they’re looking for care they can believe in. And that has changed everything. In this edition of Vital Signs, we’ll explore how the rules of modern patient engagement have changed, what healthcare marketers need to do differently, and why empathy, authenticity, and personalization aren’t just nice-to-haves anymore-they’re the price of entry
Generation X (born 1965–1980) was the generation of injuries from plywood bike ramps, latchkey kids, and drinking from the garden hose. Their mostly Silent Generation (1928–1945) parents were anything but helicopter parents. Millennials (born 1981–1996) wore bike helmets, attended aftercare, and drank bottled water. As birth rates dropped from 3.5% to below 2%, their baby boomer (1946–1964) parents became more involved. In this edition of Plain Talk, we’ll look at potential generational changes to the family dynamics of eldercare and insights into the new “sandwich generation”: Generation X and millennials.
In healthcare, doctors, nurses, and other medical staff had no choice but to be present on the frontlines 24/7 during the pandemic, leaving them exhausted, in a state of burnout, and feeling under-appreciated. Healthcare workers left in droves, only worsening existing staffing issues caused by an aging patient population and healthcare retirements. In the healthcare industry, it is more important than ever before to retain these medical professionals, which is where internal marketing can be crucial. In this edition of Plain Talk, we’ll explain how a plan for better employee engagement in healthcare could lead to a happier workforce and possibly greater retention.