Media Planning Archives

July 14, 2023

The Rise of Generative AI in Search – What You Can Do Now

This year at Google’s I/O 2023 conference, Google unveiled a host of new products and features, and unsurprisingly, the focus was on efforts and advancements made by leveraging artificial intelligence (or “AI”). It was so important to Google to establish expertise, authority and trust (sound familiar?) in all things AI that Google execs used the […]

July 6, 2023

Why YouTube should consider bringing back the traditional banner ad for Gen Z

YouTube has more than 2.68 billion active users as of 2023. Baby Shark Dance alone has been viewed on YouTube 12.3 billion times. Yet despite having 2022 revenues of $29.24 billion, YouTube’s revenues have dropped for three quarters in a row! So, while they didn’t ask, we’re offering a suggestion that might help – bring […]

June 8, 2023

Gen Z and the Case for Out-of-Home Media

When you think of Gen Z (age group 11-26) and media, a litany of words come to mind: social media, influencer, TikTok, Instagram, Snapchat, video games, Netflix, podcast, livestream, etc. But as far back as early 2017, research by Kantar Millward Brown found that 55% of Generation Z respondents view out-of-home (OOH) positively. This is […]

March 9, 2023

Reaching Gen Z: The Case for Paid Media

1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]