In the dynamic world of digital marketing, platforms continually evolve, and with over 140 million monthly active users, Twitch has emerged as a powerhouse for brands seeking to engage with diverse audiences under the age of 45. In this edition of Plain Talk, we’ll discuss the following: What is Twitch? Who is Twitch’s target audience/demographics? […]
You may be as surprised as I was to find out that the infomercial industry is said to have generated nearly $250 billion in sales globally in 2022. In the U.S. alone, infomercial sales are expected to hit $11 billion this year, a 10% increase from 2022. As a millennial, I don’t watch much terrestrial […]
This year at Google’s I/O 2023 conference, Google unveiled a host of new products and features, and unsurprisingly, the focus was on efforts and advancements made by leveraging artificial intelligence (or “AI”). It was so important to Google to establish expertise, authority and trust (sound familiar?) in all things AI that Google execs used the […]
YouTube has more than 2.68 billion active users as of 2023. Baby Shark Dance alone has been viewed on YouTube 12.3 billion times. Yet despite having 2022 revenues of $29.24 billion, YouTube’s revenues have dropped for three quarters in a row! So, while they didn’t ask, we’re offering a suggestion that might help – bring […]
When you think of Gen Z (age group 11-26) and media, a litany of words come to mind: social media, influencer, TikTok, Instagram, Snapchat, video games, Netflix, podcast, livestream, etc. But as far back as early 2017, research by Kantar Millward Brown found that 55% of Generation Z respondents view out-of-home (OOH) positively. This is […]
1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]