Sweets and Snacks Archives

February 14, 2023

Stop Me if You’ve Heard This One Before… Why Humor Was King in Super Bowl 2023 Ads

It’s that time of the year in ad land when we take a look at the commercials produced at exorbitant cost and placed at, well, exorbitant cost to give brands (and ad agencies) their thirty seconds of Super Bowl fame. But something seemed a little different this year, and it’s not just the absence of […]

January 3, 2023

Are You Ready for the 2023 Social Media Trends?

Now that it’s 2023, it’s time to discuss this year’s new social media trends! Social media environments have drastically changed in the last year, focusing on short-form videos, viral video views and the utilization of influencers of all sizes; however, 2023 will continue to shake up social media and how we interact with brands and […]

November 18, 2022

6 Watchouts When Hiring Someone to Build Your Next Website

Depending on your level of knowledge about the specifics of website development, the process can seem like a black box. Having a good working knowledge of the parts involved can save your company from ending up in a situation, months or years down the road, where you find out you don’t have access to or […]

November 3, 2022

Trust In Distrustful Times

You already know the importance of trust but are you thinking about this important form of capital the right way? In this edition of Plain Talk, we’ll explore brands looking at trust as something to be built rather than just simply something to protect. For many years trust was viewed as something individuals or groups […]

October 24, 2022

PriceWeber Receives 28 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]

Three Advertising Scams that May Be Ruining Your Campaign

Brands spend a ton of money getting the word out, driving engagement and generating sales, but fraudulent practices are costing advertisers billions every year. In this edition of Plain Talk, we’ll talk about three shady practices separating you from your hard-earned ad dollars and costing you sales. We’ll discuss: What are click and form fraud, […]

October 10, 2022

Effective Marketing Messages – 5 Tips for Bridging the Gap Between Media and Creative

So, you have the insights to drive your media plan and your messaging but are you really using media “right?” In this edition of Plain Talk, we’ll talk about how to ensure your creative content is made to work ideally with each medium in the plan to maximize the power of your campaign with effective […]

September 21, 2022

Do You Have Too Much Focus on Online Retail?

Online sales are booming! E-commerce is the way! Brick-and-mortar stores are over! To these paraphrased headlines, I have two words – Amazon Go. Here are another two – Amazon Style. And two more – Amazon Fresh. Yes, the world’s largest e-commerce retailer is actively pursuing a physical retail footprint, and they aren’t the only ones. […]

PriceWeber Announces Addition of Three Senior Communications Professionals To Growing Public Relations Team

PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, welcomes three new public relations professionals to its growing team. Brian Shlonsky, a Louisville native and WAVE Anchor/Reporter since 2019, is a 5-time Emmy Award-winning journalist and a recipient of the prestigious Edward R. Murrow Award. He brings extensive journalism experience to […]

August 25, 2022

7 Reasons to Make Black and White Advertising in a Full-Color World

Many of our articles are about tangible topics, with acronyms like ESG, ABM, or GBP. Marketing, though, is about the mastery of both the objective and the subjective to help you best sell your products or services. In this edition of “Plain Talk,” we’ll discuss black and white advertising and why your brand might choose […]

August 11, 2022

Battling the Social Media Burnout

Burnout has impacted so many people over the past two years (if I’m being honest, including myself). It’s a topic that hit home with many people from all walks of life and across all industries throughout the COVID-19 pandemic, leaving them feeling overwhelmed, emotionally drained, and unable to keep up with the constant demands of […]

August 4, 2022

Why You Need to Tame Your Digital Spirit Animal Now

Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are, and how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define the most common digital marketing biases (spirit animals) and give you a […]

July 28, 2022

Invited Personalization and the Invisible Battle for Your Attention

There’s an invisible battle being waged for your attention in the background of the internet. Brand websites, social media apps, and search engines are all vying for your attention by applying algorithms that facilitate showing you content based on the probability that you’ll want to see it. In today’s edition of Plain Talk, we’ll walk […]

July 21, 2022

Tips for Building a Content Strategy for SERP

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]

July 14, 2022

CX Beyond Your Assets and Problems With Programmatic Advertising: Is Your Media Placement Damaging Your Brand?

Have you ever been to a webpage that wasn’t optimized for your phone properly, and the ads blocked the content? Have you had the page collapse on your article, then the banner ads block the scrollable part of the article? How about waiting so long for an ad to disappear that you clicked on the […]

June 23, 2022

Targeting Gone Wild: 3 Targeted Marketing Mistakes Hurting Your Media Campaigns

In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave, and what they believe all help build a picture of who is most likely to use your product […]

June 13, 2022

Advertising to the Real Self vs. Ideal Self – When Do We Become Friends?

In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]

June 2, 2022

ESG Branding: 11 Ideas for Leveraging Your ESG Practices

It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]

May 17, 2022

B2B Digital Marketing Today – 3 Critical Things You Need to Know

During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]

April 21, 2022

Influencer Marketing and Social Commerce – Is Now the Time?

Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews […]

April 7, 2022

Six Steps to Business Growth Through Better CX

The chatter about Customer Experience (aka CX) has been growing for the past few years. Initially, this was an offshoot of user experience (UX) for e-commerce companies but quickly grew to be the catchphrase that seeks to map the activities in each consumer funnel, quantify their quality and measure their impact. This has been critical […]

March 7, 2022

Customer Loyalty Now and the Future of Customer Retention

It’s a question that we as consumers get asked several times a day – “Would you like to sign up for our rewards program?” In fact, it’s become a key part of the customer checkout experience. Rewards and loyalty programs have long been a way for companies to connect with their customers in a unique […]

February 14, 2022

Shake it! – Why Super Bowl Advertisers Bet Big on Nostalgia Tunes

It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]

February 8, 2022

Three Tips to Recruit and Retain Great Teams

Let’s be honest. The last two years have been brutal. The COVID-19 pandemic continues, a lot of us haven’t seen a majority of our co-workers in person since 2020, and many businesses continue to cut back, not by choice but as a result of the hard hit they’ve taken to their bottom line. What, if […]

January 27, 2022

The Metaverse and Your Brand

Recently, a 13-year-old in your world may have asked for and received a popular virtual reality (VR) headset. You’ve seen them game in it. Maybe you’ve even ventured into their game world out of curiosity. Then, at the end of 2021, Mark Zuckerberg unveiled a rebranding of Facebook into “Meta,” its new parent company focused […]

January 19, 2022

How Will Website Accessibility Standards in WCAG 3.0 Affect Your Business?

In the interest of time, if your website is currently WCAG 2.1 AA or AAA compliant, and you’re reading this article because you’re worried about the new imminent WCAG 3.0 compliance threshold, or you think there will be negative SEO ramifications for not immediately adopting these new standards, you can stop reading now. Your website […]

January 4, 2022

New Year, New Social Media Trends

What to Expect in 2022 As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential trends to consider including in your New […]

October 22, 2021

PriceWeber Receives 34 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]

August 31, 2021

How to Win Trade Media Friends and Influence Sales

Several years ago, a marketing professional from a large company told me trade media simply wasn’t worthy of their marketing plan. Talking about their product in trade media before it was available to consumers didn’t make sense to them. They had a sales team to handle getting the word out. No offense to their team, […]

August 26, 2021

Social Media Trends – Fishing for Success in Crowded Waters

Comparing TikTok and Instagram Reels The average adult begins to lose concentration after just eight seconds, according to a 2020 study performed by Microsoft. In other words, we have a shorter attention span than a goldfish. When considering social media for customer engagement, our short attention span is further complicated by the glut of channel […]

July 15, 2021

Today’s Biggest Threat to Business Recovery

The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]

July 1, 2021

Voice Search, is it Time to Panic (Again)?

In a September 2014 interview with Fast Company, Andrew Ng, Chief Scientist at Baidu went on the record to state that in five years he anticipated 50% of searches on Chinese search engine, Baidu, would be image or voice searches. This prediction was concentrated into an article, which implied that “in five years, at least […]

June 15, 2021

C-Stores In An Omnichannel World

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]

May 18, 2021

Will Trade Shows Still Be Your Super Bowl?

According to the Center for Exhibition Industry Research, there were roughly 9,400 business-to-business trade shows in the U.S. in 2019. These trade shows by some estimates represented a $15 billion industry that was forecast to exceed $17 billion in 2021. More importantly, these shows routinely represent critical sales opportunities for businesses of all sizes. Then […]

April 22, 2021

Customer Journeys and Lessons From the Links

When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]

April 15, 2021

Fish Tails, Fans and Foes: The Importance of Online Reputation Management

In today’s hyperconnected, digitally focused world, reputation management is a 24-hour job. With countless social media platforms available for both fans and foes to say anything, anytime about your brand—like that they found fish tails (well, shrimp) in their box of Cinnamon Toast Crunch—these posts can easily influence a company’s success and even redefine a […]

April 8, 2021

Sticky Post-Pandemic Behaviors

First a Story The first restaurant I remember going to was the Howard Johnson’s on Route 9 in Framingham, Massachusetts. They had great fried clams and terrific ice cream, and I remember when I was five years old going for the first time with my grandmother. She was a very stern and prim Irish Catholic […]

April 1, 2021

Do Your Content Assets Satisfy Skyrocketing Web Use?

Brands globally worked to build or upgrade their websites and online stores in response to the pandemic, which is no surprise with the closures of brick-and-mortar businesses. However, what many brands did not prepare for was the impact that skyrocketing internet use had on the relevance of their digital image and video asset library. In […]

March 16, 2021

Is Artificial Intelligence Just for Big Business?

Unless you have been hiding under a rock for the past decade or two, you have probably heard about Artificial Intelligence (AI) and Machine Learning (ML). It has invaded our lives, taken residence in our homes and garages, and – thanks to the advent of the smartphone, become a welcome guest to nearly every moment […]

March 4, 2021

Convert More Sales With SMS

Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]

February 11, 2021

Email Tips for High ROI Campaigns

Just 25 years ago, email users would get home and excitedly log in to their AOL email accounts, and after the horrible nails-on-a-chalkboard sound of their modem connecting to the internet, wait with anticipation to hear, “You’ve Got Mail!” Back then, electronic mail was new, rare and definitely under commercialized. A lot has changed since […]

February 2, 2021

Is Your Website Personable? Delivering a Caring Customer Experience Online

In 2021, it’s safe to say that a big chunk of our days are spent online, whether thumbing through social media, shopping, researching a project or big purchase, or gathering information about current events. Of those daily website visits, how many of them stand out to you as being really great, personal experiences? In this […]

January 25, 2021

A Future Without Cookies

For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]

January 12, 2021

Winning SERP Means Optimizing These Three Areas

It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]

November 24, 2020

Using Unspent Trade Show Dollars to Drive Leads

As 2020 – a year unlike any other – finishes up, marketers are faced with a new world of replacing crucial business leads. One of the most impactful methods – trade shows – is still in flux. Many early 2021 shows have been canceled while others are considering postponing or moving to a completely virtual platform, […]

October 29, 2020

Six Tips to Maximize Sales Leads With Paid Search

Whether your focus is on B2B marketing or B2C, there are few topics more relevant today than generating qualified leads to move your sales forward. There are a great number of ways to do this (in combination for best results), but in today’s edition of Plain Talk, we’ll be discussing the anchor tactic for “pay-per-click” […]

October 22, 2020

CGI for Marketing and Advertising: It’s Not Just for Spaceships and Dinosaurs Anymore

In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer-generated imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in a […]

October 13, 2020

Public Relations Is More Than Press Releases

In 2020, typical communications strategies took a back seat amid the global COVID-19 pandemic. Many businesses quickly pulled all marketing efforts during the start of COVID-19, evaluating how to best handle this crisis and still get key messaging to the public without appearing tone-deaf to what was happening in the world around us. But while […]

March 27, 2020

Trust, COVID-19 and Corporate America

In this edition of our plain-talk series, we’ll take a look at brand trust and corporate social responsibility, and discuss how the two are playing out during the current COVID-19 global crisis.

June 21, 2019

Trends in B2B trade show best practices

In this first edition of the “plain-talk B2B marketing” series we’ll be talking trends in B2B trade shows. We hope you’ll find valuable insights that you can apply to your B2B marketing regimen.

Sweets and Snacks Archives - PriceWeber