Case Study

DAGOBA Organic Chocolate Website

Website Redesign

Dagoba chocolate bar on a wood table next to cacao nibs and chili peppers
All Work

Challenge

PriceWeber was approached to lead a complete overhaul of DAGOBA Organic Chocolate’s website.

Solution

Our Sweets & Snacks marketing team delivered a new creative look and feel that aligned with updated brand standards, packaging and brand voice, and improved site navigation and content organization for a more intuitive, user-friendly experience.

Results

The percentage of returning visitors grew for three straight quarters, and drop-off rates for sessions containing an e-commerce transaction decreased.