Background

The Kentucky AGC Self-Insurers’ Fund (KY AGC SIF) is a workers’ compensation self-insurance program serving construction-related employers across Kentucky.

Challenge

KY AGC SIF’s website had not undergone a comprehensive redesign since its original development. While minor updates were made in 2023 to migrate to WordPress, the site lacked modern features, accessibility, and performance. The existing platform acted as little more than a static brochure, creating friction for members and agents who needed quick access to safety resources, training, and claims information. The organization needed a digital transformation that would elevate both the user experience and its online visibility.

Top Objectives

• Transform the outdated website into a modern, user-centered digital experience.
• Improve navigation, functionality, and accessibility for current members and agents.
• Extend reach to prospective members and agents through improved design, SEO, and tools.

Solution

PriceWeber reimagined the site from the ground up, focusing on navigation flow, information architecture, and cross-device usability. The updated design reflected KY AGC SIF’s brand identity while meeting modern UX and ADA accessibility standards. Key deliverables included:

• A fully responsive design optimized for mobile and desktop
• Interactive tools, including a live chatbot for real-time support
• SEO structuring for best practices implementation
• Optimized performance for fast load times and reliability

The redesign was delivered on time and within budget, launching in mid-November 2024. 

Tactics Utilized

• Website strategy and redesign
• UX and interface design
• SEO on-page and technical improvements
• Chatbot integration
• ADA accessibility compliance
• Performance optimization

Results

This project exceeded expectations in both execution and performance. Delivered within the projected 8–10-week window, the new website launched smoothly and began delivering measurable improvements. Now, users are staying longer, finding more value, and accessing information with less friction. The live chatbot has seen regular use, providing faster customer support and reducing administrative strain on staff.

Performance Highlights

(6 Months Post-launch vs. Prior Year)

• Page Performance Score: 92% 
• SEO Score: 100% on desktop 
• Average Engagement Time per User: +33.6% 
• Page Views: +10.6% 
• User Engagement: +12.3% 
• New User Acquisition: +4.7%