Challenge

A regional personal injury law firm that felt the growing pressure from both local and national competition chose PriceWeber to manage both their digital marketing and SEO. SEO had been previously handled by a SEO-specific agency.

When we analyzed their all keyword organic local (Nashville) traffic, they were near dead last among their competitive set in the Nashville market.

Solution

PriceWeber developed and executed a personalized strategy that looked at complete SERP and addressed all aspects of organic and paid search holistically. This approach helped to significantly improve both components exponentially. From an SEO perspective, the plan included strategy for technical SEO, content, on-site optimization and off-site SEO. By constantly developing content against the strategy and by continually fine-tuning all other elements of the plan each quarter outperformed its predecessor from the previous year.

results

In two years, the firm’s total new client conversions from organic search rose 261% with flat budgets.