On Top Roofing: Website & SEO Improvements
Rebuilding the site and optimizing for stronger search visibility and local performance.
Summary
- Challenge: : Rapid business growth but weak online presence; proprietary CMS limiting visibility, updates, and SEO performance
- Solution: Rebuilt site in WordPress on WPEngine; optimized homepage and service areas; enhanced and verified Google Business Profile; implemented analytics and ongoing SEO monitoring
- Results: Organic traffic +3500%; ranking terms +1575%; ROI +3033% from SEO-generated leads
3500%
increase in organic web traffic
1575%
increase in organic ranking terms
3033%
ROI from the new SEO leads generated
CHALLENGE
On Top Roofing found themselves growing rapidly through word of mouth and referral. Despite the rapid growth and success, they had a weak internet presence and almost no organic website traffic. They had just commissioned a Fiverr-contracted offshore freelancer to upgrade their site. The site was developed in a proprietary CMS and when it launched, the company was presented with an expensive hosting and web maintenance contract. The goal was to improve the site in a way that would drive organic search ranking, organic web traffic, and, ultimately, quality new customer leads.
Top Objectives
- Improve organic search visibility and keyword rankings
- Increase organic website traffic and lead generation
- Establish ownership and control of the company website
- Enable easy, cost-effective site updates and SEO optimizations
- Strengthen local search presence through Google Business Profile
SOLUTION
PriceWeber rebuilt On Top Roofing’s website in WordPress and migrated it to WP Engine, giving the company full control over updates and optimizations within a high-performance hosting environment. The team conducted an in-depth competitor analysis to uncover untapped SEO opportunities and implemented a data foundation by setting up and optimizing Google Analytics and a verified Google Business Profile to strengthen local search visibility. Key pages, including the homepage and Service Areas, were restructured and optimized for organic ranking potential, while ongoing monitoring and SEO refinements ensured sustained performance and continued growth in search visibility.
Tactics Utilized
- Rebuilt the website in WordPress and migrated hosting to WPEngine
- Conducted competitor site analysis to identify SEO opportunities
- Set up and optimized Google Analytics and Google Business Profile
- Verified the Business Profile for local search authority
- Optimized homepage and Service Areas pages for organic visibility
- Implemented ongoing performance monitoring and SEO adjustments
RESULTS
As a result, On Top Roofing saw a dramatic surge in organic raking search terms, which led to significant new organic web traffic and new customers that more than paid for their SEO investment.
Performance Highlights
- Organic web traffic: +3,500%
- Organic ranking terms: +1,575%
- ROI from SEO-generated leads: +3,033%
