Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later this year.

To build upon the brand’s contemporary new package design in the fall of 2023, Santo turned to PriceWeber to help accelerate its momentum. The revitalized brand campaign is inspired by a new brand promise and marked by the debut of a dynamic website, a refreshed visual identity, and engaging branded content, all designed to elevate and amplify Santo’s presence in the market. As an extension of the new positioning, which embodies the uncompromising values and emboldened attitude of the tequila and its founders, the Santo Spirits website launches with a strategic eye toward expanding awareness and e-commerce growth.