Challenge

Specialists In Pain Care, a regional pain management clinic based in Louisville, suspected that there may be a significant underserved population in the Kentuckiana region, and while new patient growth was consistent, they believed there was significant opportunity to serve more patients. The PriceWeber healthcare team was tasked with helping this population better engage with the practice to learn more about pain management options and to ultimately grow the new patient population.

Objectives:

• Increase the number of new patients joining the practice
• Increase patient engagement online

Solution

The PriceWeber team delivered a solution in four parts:

• New Website – While the previous site had loads of valuable content for potential patients, the site itself was not built to be easily found online. Because the website was the foundation of achieving the client’s goals, we built a new site that would offer better patient experience and improved online visibility.
• SEO – As part of the site build, the agency team applied an improved SEO strategy to help users find Specialists In Pain Care organically.
• Reputation/Review Management – Healthcare is a high-trust vertical, and positive reviews are an extremely important part of driving interest, faith and conversion with potential new patients while also having a positive impact in SERP. The PriceWeber team developed a strategy and then managed review activation to help grow positive reviews for the practice.
• Paid Search – With the site ready, PriceWeber created a low-cost paid search plan built to drive patient leads and engagement without overpaying for keywords.

Results

The new website, SEO upgrade and corresponding Google Ads lead generation campaign created by PriceWeber succeeded in helping Specialists In Pain Care grow their new monthly patients by 1,143%.

Our lead generation campaign exceeded industry benchmarks:

• Click-thru-rate +278% vs industry standard
• Conversion rate +111% vs industry standard
• Cost-per-conversion -65% vs industry standard