Case Study

Toyota Material Handling

Challenge

Toyota Material Handling selected PriceWeber as their media agency of record (AOR) because they were seeking a proactive partner to significantly boost performance across their dealer network. Our challenge was to deliver substantial year-over-year KPI growth without increasing the budget. Specific goals included:

  • Achieving a 400% increase in qualified dealer leads for the SenS+ sensor/camera system.
  • Securing 375 new registrations for the “My Toyota” customer service portal.

Additionally, the client sought vastly improved attribution modeling compared to previous efforts, enabling them to not only measure marketing performance but also understand which tactics were driving success.

Toyota forklift with text: "Emergency responses within 4 hours. Guaranteed." and "Toyota 360 Support" logo.
Toyota forklift with SEnS+ navigating near a pedestrian in a warehouse.

SOLUTION

The PriceWeber team employed a combination of media optimizations, performance-driven creative management, custom campaign landing pages, and hyper-local targeting. We implemented tactical testing to enhance attribution modeling, identify high-value opportunities, and develop an iterative testing process supported by robust analytics and attribution practices to drive continuous improvement. Media platforms included:

  • Google Paid Search
  • Google Performance Max
  • Bing Paid Search
  • Meta Display
  • Programmatic Display via DSP

Results

  • 400%+ growth in SenS+ leads
  • 228% of the goal for “My Toyota” registrations

400%


growth in SenS+ leads

228%


of the goal for “My Toyota” registrations

375


new registrations for the customer service portal