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Legal Services

Personal injury marketing may be the most competitive marketing category in the US. Plaintiff’s attorneys are often competing for a shrinking share of their market at a growing cost per case. Meanwhile, practices from small legal practices to national personal injury firms are continually challenged to capture their fair share of leads—whether from referrals, calls, or online searches. No matter the size of the firm or legal practice area, effective marketing is a constant challenge for attorneys. That’s why PriceWeber’s Law Firm Marketing team takes a research-driven approach to help firms of all kinds gain the critical visibility they need to help them connect with prospects.

To that end, you might be wondering how much you should spend on personal injury lawyer marketing for your firm. Typically, the top law firms spend around two percent of their revenue on marketing activities. Mid-sized firms spend two to five percent, and small firms spend five to over ten percent. Of course, this can vary depending on business development goals, competition, and legal services provided. But no matter what, your budget should cover costs for advertising, promotion, and public relations. This can include everything from website design and online marketing to alumni programs and event sponsorships.

PriceWeber has experience helping personal injury firms maximize their marketing budgets. Our team takes a creative and research-driven approach to strategy development and execution. Utilize our expert insights to gain the critical visibility you need to connect with prospects.

Services

Law Firm SEO

Let us enhance your law firm’s online presence, optimize website performance for Google search, increase client acquisition through organic search, ensure consistent information across platforms, and tailor SEO strategies to improve your local search results.

Media

When it comes to media planning, our legal marketing team has the expertise to allocate budgets across multiple media channels. We can help you generate new cases at the lowest possible cost per case.

PPC for Law Firms

Yes, we have an amazing media team, but PPC for personal injury and plaintiffs’ firms is a full-contact sport where we truly excel. Few categories are as competitive as PPC for lawyers, and we understand the need to keep your cost per case low to stay profitable. Our media team has the knowledge and experience to help you dominate the competition and win.

Public Relations

PriceWeber’s PR team can elevate your personal injury lawyer marketing efforts by managing your practice’s reputation, handling crisis situations, providing attorney media training, and more to enhance client trust and give you a competitive edge. Additionally, if your high-profile client needs PR support with the media, we’ve got that covered too.

Social Media

Foster client relationships for your personal injury law firm with a strong social media strategy. Use compelling content to address client concerns and showcase your expertise. Target the right audience to reach those in need of your services. Engage actively with your community to build trust, generate positive reviews and and connect with potential new clients.

Lead Generation

Utilizing various tools, we help your personal injury law firm capture potential clients’ attention and generate new leads. Our comprehensive approach includes strategies like SEO, PPC advertising, social media campaigns, email marketing, and content marketing. We also optimize call centers, all designed to drive increased case signups. By focusing on the right audience and delivering compelling messages, we ensure a steady stream of new clients.

Mass Tort Marketing

Our mass tort marketing services start with segmentation strategies and personalized messaging to ensure effective and efficient communication. Next, we use email marketing and media services to drive consistent awareness and engagement, ultimately increasing mass tort case signups.

Legal Content Writing

Our content marketing strategy service helps personal injury law firms establish thought leadership and authority. We craft tailored content that resonates with your target audience. This includes blog posts, articles, videos, and social media updates. Our approach ensures consistent messaging and optimal reach that enhances your online presence and drives client acquisition.

Client Journey Mapping

Our team can track and improve the path that prospects take to picking up the phone or completing a form to contact your law firm. Therefore, by removing client journey friction, your firm will book bigger, better cases faster and cheaper than competitors.

Call Center Performance Consulting

Call center performance is integral to igniting trust between your firm and prospective clients and to booking new cases quickly and efficiently. Our team will help you enhance call center processes, implement improved training programs and eliminate obstacles between you and the cases you want.

Website Design & Development

Our web team optimizes user experience and facilitates conversion opportunities for your law firm website with user-centric design, intuitive navigation, and responsive functionality.

Photography & Video

Our full-service studio provides everything a growing firm needs for advertising, web, and social content. This includes commercials, social videos, explainer videos for complex mass tort cases, and firm headshots for your website. These services will help you stand out authentically to prospective clients.

Firms we’ve worked with