Restaurants
PriceWeber’s restaurant marketing team recognizes the unique pressures placed on the restaurant business over the last several years. From the COVID hangover and staffing challenges to the delivery service margin crunch and rising supplier costs, it’s a tough time for restaurateurs, but we think there’s a bright future ahead for restaurants that want to embrace the opportunities in today’s changing restaurant marketing landscape.
While great food and expert, friendly service are still critical to every restaurant’s success, the rise of Millennial and Gen Z diners means that your restaurant brand, marketing, promotions, web and social presence have to evolve to meet them where they are. Everything from menu designs and food photography to understanding how to navigate changes in alcohol consumption can add to your success. PriceWeber’s restaurant team can help with marketing and experience efforts to help you grow average covers and drive up per-person averages while maintaining margin.
Services
It’s important to hit the right tone and deliver the right message to your guests. Our research and insights team can provide you with the ammunition you need to hit the target every time.
Our media team finds mission-relevant media channels to help you connect with prospective guests and existing fans to get butts in seats and keep tables turning. Effectiveness is critical, but efficiency is also important to maintaining profitability. That’s why we go beyond expected channels to help you efficiently reach hungry (and thirsty) customers.
Print collateral from menus and front-of-the-house signage to digital; collateral like e-menus, loyalty apps, and your website are kind of like your restaurant’s “handshake” with your guests. They help welcome guests and entice them with LTOs, events and house specialties. That’s why they need to look perfect. Our team of photographers, food stylists and designers can make every collateral element radiate with your brands promise of comfort, satisfaction and delicious quality.
Search Engine Optimization can be a real challenge for restaurants and bars. Making sure your place pops up in search when a prospective guest is on the hunt requires a carefully crafted plan. Our SEO team can help with:
- Optimizing your website to meet Google’s ever-changing technical and helpful content requirements
- Online review management
- Google Business Profile optimization
- Off-site strategy
Every restaurant, from small local favorites to national and regional brands, can benefit from affordable and effective public relations. Our PR team can help gain attention and brand affinity with events, grand openings, community activities and nonprofit partnerships.
Our social media team creates the opportunity for meaningful engagements among your restaurant, guests and influencers. This results in great reviews, user generated content and the credibility of local influencers sharing their experiences and highlighting what makes your restaurant worthy of a visit.
Today, guests expect a lot from restaurant websites, especially on their smartphones. PriceWeber has been building commercial websites since 1994. That’s why we understand how to deliver great mobile experiences to your guests with all the bells and whistles, from online ordering and POS integration to reservation and review management tools.
Our design and insights teams combine to deliver great brand experiences for guests, whether you are starting from scratch or need a new brand architecture for your family of restaurant acquisitions.
Our photographers and videographers work with chefs and food stylists to deliver mouthwatering food and beverage imagery that jumps off the page or screen.
Gallery
Case Study
With Homemade Ice Cream & Pie Kitchen’s 40th birthday approaching in August 2022, the client was looking to leverage the milestone.