In 2015, super brand Adidas realized they had a problem – they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas […]
PriceWeber’s Sweets & Snacks Marketing Team isn’t just a generic “CPG” group, but rather specialists in the art and science of reaching hungry consumers in need of a snack or treat. Whether generating trial for an innovation, moving product in travel retail, c-store/gas, grocery, or even expanding your product into a new country, the S&S team has the experience needed to reach your consumers and move product profitably.
We also understand that before you can reach consumers, you need to motivate and enable your sales staff. Our team has decades of experience working directly with sales on B2B programming that helps sales teams hit their numbers quarter after quarter.
Brands We've Done This For
DAGOBA Organic Chocolate
PriceWeber was approached to lead a complete overhaul of DAGOBA Organic Chocolate’s website.
Our Sweets & Snacks marketing team delivered a new creative look and feel that aligned with updated brand standards, packaging and brand voice, and improved site navigation and content organization for a more intuitive, user-friendly experience.
The percentage of returning visitors grew for three straight quarters, and drop-off rates for sessions containing an e-commerce transaction decreased.
year-over-year post relaunch
average increase compared to prior quarter