PriceWeber’s Sweets & Snacks team isn’t just a generic “CPG” group, but rather specialists in the art and science of reaching hungry consumers in need of a snack or treat. Whether generating trial for an innovation, moving product in travel retail, c-store/gas, grocery, or even expanding your product into a new country, the S&S team has the experience needed to reach your consumers and move product profitably.

We also understand that before you can reach consumers, you need to motivate and enable your sales staff. Our team has decades of experience working directly with sales on B2B programming that helps sales teams hit their numbers quarter after quarter.

Skills

Brands We've Done This For


DAGOBA Organic Chocolate logo
Reese's logo
Scharffen Berger logo
The Hershey Company logo
Hershey World Travel Retail logo
Hershey's Chocolate World logo
KitKat logo
IceBreakers logo
Our work in action

DAGOBA Organic Chocolate

Website Redesign

PriceWeber Marketing Sweets and Snacks Practice hero image of Dagoba organic chocolate bar on a cutting board with cacao nibs

Challenge

PriceWeber was approached to lead a complete overhaul of DAGOBA Organic Chocolate’s website.

Dagoba Organic Chocolate website shown on desktop and mobile devices

Solution

Our agency brought the site creative a new look and feel to align with updated brand standards, packaging and brand voice, and improved site navigation and content organization for a more intuitive, user-friendly experience.

Beautiful Dagoba Organic Chocolate bars shown wrapped and unwrapped including close up detail shots

Results

The percentage of returning visitors grew for three straight quarters, and drop-off rates for sessions containing an e-commerce transaction decreased.

7%

year-over-year post relaunch

31%

average increase compared to prior quarter


Skill Leader(s)

Steve Kozarovich, Account Director PriceWeber Marketing, Louisville KY

Steve Kozarovich

Account Director

Let's Talk.

Find out if our marketing knowhow aligns with your marketing needs.

Contact Us