As a full-service agency with more than 80 clients, we often get asked our opinions on which CRM solution is best for a given client’s situation or if a certain CRM software is any good. While we have our favorites and can often provide insights on which is best for a client’s needs, the answer is they are all pretty good. The secret to getting results from your new CRM is in its implementation! In this edition of Plain Talk, join us as we take a deep dive into implementing a CRM system the right way.

On December 6, members of Google’s “Internal Access” program (early adopters, influencers, employees, and researchers) flooded the web with videos of Gemini as the “CHATGPT slayer.” And then, just as suddenly, it fell silent as the public availability of Gemini was pushed to a later date in 2024. With details of the sudden change limited in online searches, we looked for answers by interviewing the one source we were confident would have the answers, Google Bard. In this edition of Plain Talk, we’ll find out what Bard had to say about the Gemini launch and the future of AI in marketing applications.

“No-code” WordPress website builder plugins have gained popularity in the past decade. Their shiny promise of simplicity and ease in creating decent-looking websites without the need for coding knowledge is enticing. In this edition of Plain Talk, we’ll delve deeper into the world of no-code WordPress builder plugins. We’ll reveal the hidden truths, costs, and considerations that businesses and website owners should be aware of before choosing the proverbial easy button. By understanding their limitations, challenges, and potential drawbacks, we hope you can make more informed decisions about whether these plugins are the right choice for your needs.

Just about the only person in the world who hasn’t heard of ChatGPT, GPT-4, or OpenAI is this woman who quite literally has been living under a rock for the last 500 days. Depending on whom you are listening to, artificial intelligence (AI) is either going to put you out of a job, make you millions (if you follow some simple 10-step plan), or is the start of a technology apocalypse. In today’s Plain Talk, we’ll address the worries and excitement head-on. We’ll share what you need to know about the pros and cons of AI in marketing.