Long-Term Crisis Communication Planning: How to Think Beyond the Incident
If 2016 set out to be the year of controversy, it certainly hasn’t disappointed. Daily local, regional, national and international headlines have not failed to give passionate social media users a plethora of causes to fuel the expression of their opinions. And much like the Energizer Bunny, they just keep going and going and going. One of the most embroiled controversies of the year came from a most unexpected place: a peaceful 143-year-old zoo in Cincinnati.