Media Buying and Planning That Maximizes ROI

Media strategy defines how brands use channels, platforms, and timing to reach their target audience effectively. In collaboration with our Research & Insights and Data & Analytics teams, we’ll research your target audiences, select optimal media platforms, set campaign goals, and outline a timeline for implementation. Oh, and did we mention we do all this while allocating your budget effectively? (You’re welcome.)

Media placement ensures campaigns run on the right platforms and monitoring measures their effectiveness. Strategically positioning advertisements across various channels requires a certain je ne sais quoi. (And that about does it for our French language skills.) Our media buying skills, however, are another story. We can expertly place and monitor advertising campaigns for you across the digital and traditional channels your target audience is engaging with. (Need some clever advertising created first? Our talented Creative team can help you out!)

PPC (Pay-per-Click): PPC advertising reaches customers who are actively searching online with targeted, paid search campaigns. We design ads that capture high-intent traffic and drive measurable results fast, while keeping efficiency at the center.

Paid Social: Paid social advertising delivers content to defined audiences across platforms like Facebook, Instagram, LinkedIn, and TikTok. Our campaigns are built to engage, spark conversation, and convert, not just add impressions to a dashboard.

TV & Streaming (OTT/CTV): TV and streaming advertising reach audiences through broadcast, cable, and digital streaming platforms. We align your message with evolving viewing habits, blending reach and precision targeting so your brand stays in front of the right audience.

Radio Advertising: Radio advertising connects brands with listeners through local stations, streaming audio, and podcasts. We tailor buys to match your audience’s listening habits and amplify frequency, making your message stick in everyday routines.

Print Advertising: Print advertising places your brand in trusted environments like newspapers, magazines, and trade publications. Our team uses print strategically to build credibility, reinforce campaigns, and reach audiences that value tangible media.

Media negotiation secures optimal rates, packages, and added value from outlets and vendors. Luckily, we heart to haggle. Let our team secure optimal rates and packages from media outlets to deliver cost-effective solutions for you. Thanks to our network of media relationships and decades of combined experience, we can also extend agreements by securing free ad space or impressions.

Effective media planning starts with audience research, not channel preference. We build plans around how your customers actually consume media, which means the strategy fits the audience instead of forcing them into a preset mix.

Media performance improves when analytics and creative strategy are integrated. Our media team works side by side with research, creative, and digital to ensure placements are informed by data and enriched by storytelling.

Media negotiations secure better rates and added value from publishers and platforms. Because of our long-standing relationships, clients often see campaigns extended with bonus placements or impressions that make every dollar go further.

Media results improve when campaigns blend paid placements with earned, shared, and owned content.
Our plans are layered to work across channels, multiplying impact and ensuring your audience experiences a unified brand message.

Media performance is only valuable if it is measured clearly and honestly. We provide straightforward reporting and recommendations so you always know what worked, what didn’t, and what’s next.

Media channel selection is based on research into your target audience, goals, and budget. Our team builds channel-neutral plans that match where your customers actually spend their time, ensuring placements are efficient and effective.

Yes, we place advertising across traditional and digital channels depending on what works best for your audience. Clients benefit from our experience negotiating with legacy outlets as well as our expertise in streaming, social, and paid search.

Media ROI is measured by tracking impressions, engagement, conversions, and cost efficiency against campaign goals. We provide clear reporting so you know what worked, what needs adjustment, and how your investment delivered results.

Yes, PriceWeber offers integrated media and creative services under one roof. That means your media placements are backed by smart creative, giving you a consistent message and stronger campaign performance.

Our approach is audience-first and channel-neutral, guided by data and strengthened by decades of vendor relationships. This allows us to stretch client budgets further, secure added value, and integrate campaigns across paid, earned, shared, and owned media.