Media buying & planning
In today’s scattered marketing environment, establishing the right media strategy has never been more complex or more critical. In designing optimal media plans for our clients, PriceWeber’s team of media buying and planning experts applies a media-neutral approach driven by target audience research and well-delineated campaign objectives. Through insight-driven integration of paid, earned, shared, and owned media, they shape their strategies in layers based on an audience’s media consumption behavior—resulting in smart, nimble plans that boost engagement and maximize campaign effectiveness.
Capabilities
The road to achieving specific marketing objectives begins with crafting a strategic use of media channels. In collaboration with our Research & Insights and Data & Analytics teams, we’ll research your target audiences, select optimal media platforms, set campaign goals, and outline a timeline for implementation. Oh, and did we mention we do all this while allocating your budget effectively? (You’re welcome.)
Strategically positioning advertisements across various channels requires a certain je ne sais quoi. Okay—that about does it for our French language skills. Our media buying skills, however, are another story. We can expertly place and monitor advertising campaigns for you across the digital and traditional channels your target audience is engaging with. (Need some clever advertising created first? Our talented Creative team can help you out!)
- PPC (Pay-per-Click)
- Paid Social
- TV Advertising
- Streaming TV (OTT/CTV)
- Radio Advertising
- Print Advertising
We heart to haggle. Let our team secure optimal rates and packages from media outlets to deliver cost-effective solutions for you. Thanks to our network of media relationships and decades of combined experience, we can also extend agreements by securing free ad space or impressions.
Certifications
Being a Google Partner means that we meet Google’s strict performance standards, and demonstrate expertise in managing successful Google Ads campaigns. With it we have access to exclusive training, support, and insights from Google, allowing us to stay ahead of industry trends and implement the most effective strategies. For you, this translates to more efficient ad spend, better campaign performance, and a higher return on investment.
We’ve got you covered across Google’s media ecosystem including being certified in Google Ads, Google Analytics, Google Search Ads, Google AdWords, Google Shopping Ads, Google Video Ads, Google Display Ads and Google Measurement.
