In 2015, super brand Adidas realized they had a problem – they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas […]
Lead generation for B2B and B2C brands has never been more critical but has also never been more challenging. You need experts. That’s where PriceWeber comes in. We understand that no marketing task is harder to keep up with than making sure your product or service will be found when a likely customer searches the web.
Dozens of factors impact search engine results pages (SERP), and Google, Bing and Yahoo often change search rules. Our team will develop a plan to manage paid search and organic factors to make sure that your brand is generating optimal leads.
You may be thinking “But why not just hire one of those little PPC-only agencies that keep popping up?” The answer is simple. “If all you have is a hammer, everything looks like a nail.” To us that means if all you do is search marketing, you have no understanding of the other marketing factors that can produce results and how they work together. As a full-service agency managing your SERP, we can take a holistic look at your business. We don’t just get you cheap leads; we help you learn about trends, new sources of consumers and the “why” of what’s happening online. This intelligence is essential to getting and maintaining an edge against the competition and to better serving your customers. These insights also point to opportunities outside of search to help build sales and profit for your brand.
To learn more about how we can help, consider starting out with a free audit. We’ll provide valuable information about what’s working and not working with your current online plan and share actionable steps you can take to generate more leads.
- Search Engine Marketing - SEM
- Search Engine Optimization - SEO
- Online Reputation Management
- Marketing Automation and CRM
- Voice and IOT
- Banks and Credit Unions
- Pediatric Therapy
- Wealth Management
- Senior Care
- Pain Management
- Personalized Medicine
- Commercial Lending
- Furniture and Housewares
- Entertainment and Tourism
- Movers and Logistics
- Consumer Loans
Specialists In Pain Care
Breaking Through Healthcare Clutter To Generate 1,143% Growth
Specialists In Pain Care, a regional pain management clinic based in Louisville, suspected that there may be a significant underserved population in the Kentuckiana region, and while new patient growth was consistent, they believed there was significant opportunity to serve more patients. The PriceWeber healthcare team was tasked with helping this population better engage with the practice to learn more about pain management options and to ultimately grow the new patient population.
- Increase the number of new patients joining the practice
- Increase patient engagement online
The PriceWeber team delivered a solution in four parts:
- New Website – While the previous site had loads of valuable content for potential patients, the site itself was not built to be easily found online. Because the website was the foundation of achieving the client’s goals, we built a new site that would offer better patient experience and improved online visibility.
- SEO – As part of the site build, the agency team applied an improved SEO strategy to help users find Specialists In Pain Care organically.
- Reputation/Review Management – Healthcare is a high-trust vertical, and positive reviews are an extremely important part of driving interest, faith and conversion with potential new patients while also having a positive impact in SERP. The PriceWeber team developed a strategy and then managed review activation to help grow positive reviews for the practice.
- Paid Search – With the site ready, PriceWeber created a low-cost paid search plan built to drive patient leads and engagement without overpaying for keywords.
+1,143% Increase in New Patients
The new website, SEO upgrade and corresponding Google Ads lead generation campaign created by PriceWeber succeeded in helping Specialists In Pain Care grow their new monthly patients by 1,143%.
Our lead generation campaign exceeded industry benchmarks:
- Click-thru-rate +278% vs industry standard
- Conversion rate +111% vs industry standard
- Cost-per-conversion -65% vs industry standard