Digital Marketing Archives

April 23, 2024

Leveraging Social Media To Boost Your Organic SEO

The relationship between social media and organic search engine optimization (SEO) has become increasingly intertwined. Social media platforms serve as more than just channels for connecting with friends or sharing cat videos – they have evolved into powerful tools for increasing visibility while driving referral traffic to your website. Couple this with Google serving up […]

January 19, 2024

Is Your Digital Marketing Plan Missing Twitch?

In the dynamic world of digital marketing, platforms continually evolve, and with over 140 million monthly active users, Twitch has emerged as a powerhouse for brands seeking to engage with diverse audiences under the age of 45. In this edition of Plain Talk, we’ll discuss the following: What is Twitch? Who is Twitch’s target audience/demographics? […]

January 5, 2024

Is Google Gemini the New CHATGPT? An Interview with Google Bard.

One of the more intriguing changes expected to hit the marketing landscape in the coming year is the anticipated growth of generative AI capabilities. An exciting toy to play with in 2023, few marketers were using AI to make meaningful advertising work beyond the PR value of saying, “Hey! We made an ad with AI!” […]

October 5, 2023

When Stock Photography Fails, and Can AI Save It?

Recently, we onboarded a new client with a rapidly growing technology company. The company needed help in several areas, but most importantly, they needed a new website. In reviewing their current website, we noticed a stock photo we laughed about because we were certain we’d seen it many times before. After a quick Google Images […]

September 21, 2023

Are WordPress Websites Secure?

Every year, CMOs, IT and agency folks like us are asked to deliver websites that are great looking, offer a great customer experience and accessibility, and ultimately drive business. Part of that process always includes the selection of a content management system (CMS) that will make the site easy to update and maintain but that […]

August 29, 2023

Social Media SOS: Turning Customer Concerns and Criticism Into Opportunities

For most of us, social media is an integral part of our daily lives, and it certainly plays a pivotal role in shaping public perception of brands and businesses. While positive feedback and glowing customer reviews can boost a company’s reputation, negative reviews and customer complaints can spread like wildfire and lead to a full-blown […]

August 17, 2023

Mobile SEO: 6 Ways to Future-Proof Your Website and Enhance User Experiences

Pinch. Tap-tap. Swipe. Spread. Tap. A new take on Morse code? A video game character’s ultimate move sequence? Slightly naughty dance moves? Nope. Just some typical user behavior when interacting with a mobile version of a website. Over 60% of searches happen on a smartphone, which is why Google switched to mobile-first in 2016. As […]

July 20, 2023

Here’s What They Don’t Want You To Know About WordPress “No-Code” Builder Plugins

What is this “No-Code” tool, Tyrus? “No-code” WordPress website builder plugins have gained popularity in the past decade for their shiny promise of simplicity and ease in creating decent-looking websites without the need for coding knowledge. Most of these tools offer things like drag-and-drop interfaces, pre-built elements, and quick “canned” design options that cater to […]

July 14, 2023

The Rise of Generative AI in Search – What You Can Do Now

This year at Google’s I/O 2023 conference, Google unveiled a host of new products and features, and unsurprisingly, the focus was on efforts and advancements made by leveraging artificial intelligence (or “AI”). It was so important to Google to establish expertise, authority and trust (sound familiar?) in all things AI that Google execs used the […]

April 21, 2023

Marketing Pros and Cons of the Latest AI Tech

Just about the only person in the world who hasn’t heard of ChatGPT, GPT-4, or OpenAI is this woman who quite literally has been living under a rock for the last 500 days, having spent that amount of time in a cave! Depending on whom you are listening to, artificial intelligence (AI) is either going […]

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