PW Financial Services Marketing Archives

April 29, 2024

How Banks Can Avert Redlining Through Fair, Inclusive & Innovative Marketing Practices

The term “redlining” originated during the Great Depression to describe the discriminatory practice of intentionally underserving or refusing to lend to populations thought to be less desirable. This practice was typically conducted at the neighborhood level and disproportionately affected urban areas with high concentrations of racial and ethnic minorities. Redlining was one of the mechanisms […]

April 15, 2024

PriceWeber and Kentucky Association of Sexual Assault Programs Receive Prestigious Award From PRWeek

As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]

March 21, 2024

PriceWeber Named One of the “Best Places to Work in Kentucky” for Fifth Year in a Row

For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]

January 3, 2024

Projects of 2023 That Live In Our Head Rent-Free

2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]

December 8, 2023

Silent Switching – How Can Primary Banks Combat the Threat

What is Silent Switching? Silent switching, also referred to as silent attrition and silent churn, is when customers of a bank fragment their banking activities by using secondary institutions for financial services offered by their primary institution. This growing phenomenon is tough to detect because the customer doesn’t close their account at their main institution, […]

October 19, 2023

PriceWeber Receives 32 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]

September 28, 2023

SEO for Financial Services: 10 Key Considerations

“It takes as much energy to wish as it does to plan.” While this sentiment, credited to Eleanor Roosevelt, is often expressed when discussing finances, I like to think the same can be said for financial services SEO. From investment strategies and risk management to services for individuals, businesses, nonprofits, and governments – money and […]

September 8, 2023

Are Gen Z Tax Refunds on Your Marketing Radar?

Does Gen Z spend their tax refunds differently than older taxpayers? The simple answer is, yes! Is now the time to talk about how tax refund season can fit into your marketing plans? Also, yes! After all, you know the old saying “in this world nothing is certain, except death and taxes.” So in this […]

August 17, 2023

PriceWeber Achieves Canopy Certification

PriceWeber is proud to announce its achievement of Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky through a rigorous assessment of key metrics in leadership, culture, governance, and external impact. […]

June 30, 2023

PriceWeber Expands Footprint Into Lexington With Addition of Second Office

PriceWeber has announced a second office location in Lexington, Kentucky, within the Base 110 co-working space at 110 W. Vine Street in downtown Lexington. PriceWeber has been headquartered in Louisville for 54 years and serves clients statewide and nationwide. Some of its clients include AHF Products, Brown-Forman, Blessings in a Backpack, BrightSpring Health Services, Centra […]

June 13, 2023

Bank Promotional Strategies That Put off Summer Vibes

Ah, summer … the weather is warmer, schools are out, barbecues are firing up, vacations are occurring, and pools and camps are opening. All these good vibrations have a ripple effect, though, as they create behavioral, economic, and psychological shifts in society that financial institutions must be mindful of for a few months on an […]

PriceWeber Announced as Top 10 Winner In “Best Places to Work in Kentucky” Category

For the third year in a row, PriceWeber has been announced as a Top 10 winner in its category during the “Best Places to Work in Kentucky” ceremony. This is the fourth year in a row the organization has made this prestigious statewide list.

April 13, 2023

Why Aren’t Bank Marketing Budgets Budging?

In October 2022, as bankers were facing some uncertainty about what 2023 would look like, Steve Cocheo at The Financial Brand and Gartner’s Jason McNellis shared a great POV about bank marketing budgets and the critical role marketing plays in bank growth. They talked about the need to be “surgical” when considering possible budget cuts […]

March 16, 2023

How Banks Can Turn Holidays Into a Pot of Gold

Every bank and credit union communicates with customers/members around holidays, whether it’s because of holiday promotions, bank holiday hours, or just fun social posts tying into the spirit of the season. In this edition of Compound Interest, we will discuss strategies that financial institutions can implement to make the most of these communications. Spring Into […]

March 15, 2023

Louisville Advertising Agency Named One of the “Best Places to Work in Kentucky” for Fourth Year in a Row

For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]

March 14, 2023

The Silicon Valley Bank Crisis Explained: 10 Crisis PR Tips for Banks From the SVB Failure

If there is a big news story in banking so far this year, it’s the failure of the 16th largest bank in the United States, Silicon Valley Bank out of Santa Clara, California, that took place on March 10, 2023. The SVB collapse, which took place over the course of roughly 48 hours, reverberated through […]

February 14, 2023

Stop Me if You’ve Heard This One Before… Why Humor Was King in Super Bowl 2023 Ads

It’s that time of the year in ad land when we take a look at the commercials produced at exorbitant cost and placed at, well, exorbitant cost to give brands (and ad agencies) their thirty seconds of Super Bowl fame. But something seemed a little different this year, and it’s not just the absence of […]

January 3, 2023

Are You Ready for the 2023 Social Media Trends?

Now that it’s 2023, it’s time to discuss this year’s new social media trends! Social media environments have drastically changed in the last year, focusing on short-form videos, viral video views and the utilization of influencers of all sizes; however, 2023 will continue to shake up social media and how we interact with brands and […]

November 18, 2022

6 Watchouts When Hiring Someone to Build Your Next Website

Depending on your level of knowledge about the specifics of website development, the process can seem like a black box. Having a good working knowledge of the parts involved can save your company from ending up in a situation, months or years down the road, where you find out you don’t have access to or […]

November 3, 2022

Trust In Distrustful Times

You already know the importance of trust but are you thinking about this important form of capital the right way? In this edition of Plain Talk, we’ll explore brands looking at trust as something to be built rather than just simply something to protect. For many years trust was viewed as something individuals or groups […]

October 24, 2022

Three Advertising Scams that May Be Ruining Your Campaign

Brands spend a ton of money getting the word out, driving engagement and generating sales, but fraudulent practices are costing advertisers billions every year. In this edition of Plain Talk, we’ll talk about three shady practices separating you from your hard-earned ad dollars and costing you sales. We’ll discuss: What are click and form fraud, […]

October 10, 2022

Effective Marketing Messages – 5 Tips for Bridging the Gap Between Media and Creative

So, you have the insights to drive your media plan and your messaging but are you really using media “right?” In this edition of Plain Talk, we’ll talk about how to ensure your creative content is made to work ideally with each medium in the plan to maximize the power of your campaign with effective […]

September 21, 2022

PriceWeber Announces Addition of Three Senior Communications Professionals To Growing Public Relations Team

PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, welcomes three new public relations professionals to its growing team. Brian Shlonsky, a Louisville native and WAVE Anchor/Reporter since 2019, is a 5-time Emmy Award-winning journalist and a recipient of the prestigious Edward R. Murrow Award. He brings extensive journalism experience to […]

August 11, 2022

Battling the Social Media Burnout

Burnout has impacted so many people over the past two years (if I’m being honest, including myself). It’s a topic that hit home with many people from all walks of life and across all industries throughout the COVID-19 pandemic, leaving them feeling overwhelmed, emotionally drained, and unable to keep up with the constant demands of […]

August 4, 2022

Why You Need to Tame Your Digital Spirit Animal Now

Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are, and how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define the most common digital marketing biases (spirit animals) and give you a […]

July 28, 2022

Invited Personalization and the Invisible Battle for Your Attention

There’s an invisible battle being waged for your attention in the background of the internet. Brand websites, social media apps, and search engines are all vying for your attention by applying algorithms that facilitate showing you content based on the probability that you’ll want to see it. In today’s edition of Plain Talk, we’ll walk […]

July 21, 2022

Tips for Building a Content Strategy for SERP

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]

July 14, 2022

CX Beyond Your Assets and Problems With Programmatic Advertising: Is Your Media Placement Damaging Your Brand?

Have you ever been to a webpage that wasn’t optimized for your phone properly, and the ads blocked the content? Have you had the page collapse on your article, then the banner ads block the scrollable part of the article? How about waiting so long for an ad to disappear that you clicked on the […]

June 30, 2022

5 Ways To Keep Mortgage Marketing Hot While the Market Cools

Inflation is everywhere. Mortgage rates have increased by more than 2.5 percentage points this year. There’s a shortage of housing inventory. The housing market is cooling off quickly. We’ve all seen the headlines, and it does paint quite a picture, but it isn’t time to liquidate your mortgage marketing and lead-gen strategies just yet. It […]

June 23, 2022

Targeting Gone Wild: 3 Targeted Marketing Mistakes Hurting Your Media Campaigns

In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave, and what they believe all help build a picture of who is most likely to use your product […]

June 13, 2022

Advertising to the Real Self vs. Ideal Self – When Do We Become Friends?

In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]

June 2, 2022

ESG Branding: 11 Ideas for Leveraging Your ESG Practices

It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]

May 17, 2022

B2B Digital Marketing Today – 3 Critical Things You Need to Know

During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]

May 11, 2022

When In-House Marketing Makes Sense: An Ad Agency POV That May Surprise You

For many years brands, and not surprisingly, the advertising industry shared the opinion that it was between difficult and impossible to bring the services that a traditional marketing agency provides “in-house” to the client company. There was pretty good evidence that this was the third rail of advertising as many large companies tried to build […]

April 28, 2022

Google 101, The Evolution of Modern Organic Search

“I’ll just Google it” has become instilled into every aspect of our lives, and for some reason, we place unconditional faith in computer code that has no face, personality, or distinctive trait that conveys a trustworthy outcome. Yet we continue to rely on the Google Search algorithm for daily wisdom, a great spot for pizza, […]

PW Financial Services Marketing Archives - PriceWeber