No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series.
“People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of KORBEL. “But toast-worthy moments happen every day. That’s why we love the ‘Celebrate It All’ series. It inspires consumers to be more spontaneous and joyful.”
The ad is titled, “Polar Splash.” It begins focused on a swimmer who appears to be competing in a race. As the commercial continues, it is revealed that the swimmer is not competing in a race, but jumping into ice-cold water while his friends rush into the arctic waters to join him in merriment.
“We wanted to develop a spot that was seasonal but pushed beyond the typical and expected holiday settings,” said Robert Trinkle, account director and vice president at PriceWeber. “We thought about where the winter weather could take us and what occasion captured the celebratory nature of the KORBEL brand. During the conceptual phase, we fell in love with the idea of a polar splash.”
“Polar Splash” began running on NBC, Animal Planet, Bravo, E!, Comedy Central, the Food Network, HGTV, OWN, TLC and VH1 on November 20 and will continue through December 31.
Polar Splash is the third television spot in the “Celebrate It All” series. The first two ads, titled “Sack Race” and “Climber,” were released in 2016 and won two Telly Awards, the premier award honoring outstanding local, regional and cable TV commercials and programs.
If you are 21 or older, we encourage you to find everyday reasons to raise your glass and celebrate with KORBEL California Champagne this holiday season. Cheers!