Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the […]
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of […]
Agency recognized for Coopers’ Craft, Early Times, and Stepstone Family and Youth Services websites LOUISVILLE, Ky. (September 11, 2019) – The Web Marketing Association has announced that Louisville marketing agency PriceWeber was awarded three 2019 WebAwards. Web Awards recognize the world’s best internet marketing and website development. PriceWeber won Best Family Website for the StepStone […]
In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of […]
Grab the Bubbly! Toasting life just got easier thanks to the new KORBEL California Champagne website PriceWeber launched for the brand earlier this month. Korbel’s new website, designed for mobile-first use, further positions KORBEL as the Official Sponsor of Brunch® while giving consumers even more ways to engage with the brand. KORBEL’s new website features […]
There’s no better time than America’s birth month to celebrate our patriotism and express our thanks to those who have fought so hard to preserve it. If you’re age 21 or over, make some time to pour yourself a glass of Early Times Kentucky Whisky and head on over to EarlyTimes.com to find out how […]
PriceWeber sweeps the 2018 Beverage Dynamics Advertising & Promotion Awards for the fourth year in a row, receiving first place for overall Best Cross-Category Campaign and a total of 37 awards and 17 first place wins on behalf of Brown-Forman Corp. brands including Early Times®, KORBEL® California Champagne, Canadian Mist®, Coopers’ Craft™, King of Kentucky™ […]
PriceWeber Wins Third Telly Award for KORBEL® California Champagne TV Spot Latest TV Spot in “Celebrate It All®” Campaign Series Continues to Push Boundaries of Typical Advertising Creative for Champagne & Sparking Wine LOUISVILLE, Ky. – PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and […]
No matter what day of the week it is, KORBEL invites you to celebrate it all. This is the theme of the latest television ad PriceWeber developed for the Sonoma County-based brand’s award-winning “Celebrate It All” series. “People sometimes save KORBEL for celebrating the big moments in life,” said Gary Heck, president and owner of […]
PriceWeber, a full-service digital advertising agency headquartered in Louisville, has launched a new website for KORBEL California Champagne. The mobile-first website went live in June and further positions KORBEL as the Official Sponsor of Brunch.®
When we initially fielded research on people’s tastes, attitudes and preferences in the craft beer category, we expected to learn or validate much of what’s already been discovered. Yes, people are suffering a bit from hop overdose. Fruit sours are growing in popularity. People increasingly treat craft beers like wine, pairing them with food. Consumers […]
Louisville-based Agency Recognized for TV Commercials for KORBEL California Champagne LOUISVILLE, Ky. – PriceWeber is the recipient of two Telly Awards, the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions and web commercials, videos and films. The winners of the 37th annual Telly Awards were […]
LOUISVILLE, Ky. – PriceWeber’s website for Collingwood Whisky has been selected as the “Webpick of the Day” by Communications Arts, a print and online publication serving as the premier source of inspiration for everyone involved in visual communications. CA highlights the website’s use of distinctive 19th century aesthetics such as letterpress type, vintage street signage […]
For the second year in a row, PriceWeber has swept the Beverage Dynamics Advertising & Promotion Awards – the annual awards program recognizing the best design and execution of branded-content developed for the beverage alcohol industry. PriceWeber brought home a record total of 28 awards, including first place in the Best Overall Cross-Category Campaign for […]
PriceWeber is the recipient of 15 awards in the annual Beverage Dynamics Advertising & Promotion Awards, making the full-service digital creative agency the most awarded company in the competition. The award-winning entries, completed on behalf of Old Forester, Early Times, Canadian Mist and KORBEL California Champagne, were recognized in the December issue of Beverage Dynamics, […]