PriceWeber sweeps the 2018 Beverage Dynamics Advertising & Promotion Awards for the fourth year in a row, receiving first place for overall Best Cross-Category Campaign and a total of 37 awards and 17 first place wins on behalf of Brown-Forman Corp. brands including Early Times®, KORBEL® California Champagne, Canadian Mist®, Coopers’ Craft™, King of Kentucky™ and Finlandia Vodka®.
The 34th annual Beverage Dynamics Advertising & Promotion Awards honor companies and agencies for the best design and execution of branded content in the beverage alcohol industry from the past year. The Beverage Information Group editorial staff, along with industry experts, judge award entries based on creativity, effectiveness as a sales communications tool and production value.
PriceWeber was recognized for work spanning public relations, print advertising, television advertising, outdoor advertising, web advertising, in-store displays, on-premise, social media, sales and promotional items, product packaging, events and partnerships and new media.
“Capturing a beverage alcohol consumer’s attention has never been more competitive or challenging,” said Robert Trinkle, partner, vice president and account director at PriceWeber. “Our focus is on reaching the greatest number of potential consumers with compelling creative that drives purchase regardless of a brand’s budget.”
Creative directors and PriceWeber associates who contributed to this year’s body of winning work include Mel Bryant, Marc Linquist, Clint Martin, Carolyn Moses, Kristen Ungru and Charissa Acree.
Other agencies acknowledged for work in this year’s Advertising & Promotions Awards include FCB/Red/Chicago, XenoPsi, RPM Advertising, A3 Media, ImageSeller LLC, ThemeWorks, Forte Mare and Schafer Condon Carter. A complete list of winners is available here.
PriceWeber brought home first-place awards in the following categories:
• Best Cross-Category Campaign – Finlandia
• PR Single Event – Finlandia
• PR Campaign – Finlandia
• Sports Sponsorship – Finlandia
• Social Media Account – Early Times
• Interactive Social Media Campaign – Early Times
• Digital Game, Contest or Sweepstakes – Early Times
• Digital Cross-Promotional Campaign – Early Times
• Sales Brochure or Sell Sheet – Coopers’ Craft
• Outdoor or Transit Ad – Canadian Mist
• Holiday or Special Ad – KORBEL
• Television Commercial – KORBEL
• Shelf-Talker – Coopers’ Craft
• Poster – Coopers’ Craft
• Recipe Book – KORBEL
• Table Tent – KORBEL
• Coaster or Cocktail Napkin – KORBEL
PriceWeber brought home second-place awards in the following categories:
• PR Campaign – Early Times
• Social Media Account – Canadian Mist
• Interactive Social Media Campaign – Finlandia
• Off-Premise Signage – Finlandia
• Sales Brochure or Sell Sheet – Finlandia
• Consumer Print Ad – Coopers’ Craft
• Consumer Print Campaign – KORBEL
• Trade Print Ad – KORBEL
• New Product Packaging – KORBEL
• Shelf-Talker – KORBEL
PriceWeber brought home third-place awards in the following categories:
• Best Cross-Category Campaign – Early Times
• Web Ad Campaign – Early Times
• Consumer Print Ad – KORBEL
• New Product Packaging – KORBEL
• Shelf-Talker – KORBEL
• Floor or Bin Rack – Coopers’ Craft
• Off-Premise Signage – KORBEL
• Poster – KORBEL
• Website – Coopers’ Craft
• Special Video – King of Kentucky