For the second year in a row, PriceWeber has swept the Beverage Dynamics Advertising & Promotion Awards – the annual awards program recognizing the best design and execution of branded-content developed for the beverage alcohol industry. PriceWeber brought home a record total of 28 awards, including first place in the Best Overall Cross-Category Campaign for a campaign developed on behalf of Early Times Kentucky Whisky.
This year, PriceWeber nearly doubled the number of awards it received over 2015, when it was the most-awarded agency in the competition. The winning entries completed on behalf of Brown-Forman Corp. brands Early Times, KORBEL® California Champagne, KORBEL Brandy, Canadian Mist®, Collingwood® and Old Forester® were recognized in the December issue of Beverage Dynamics. The agency also garnered accolades for work in print advertising, television advertising, video, outdoor, product packaging, in-store displays, sales and promotional items, events and partnerships and new media.
“PriceWeber’s success representing these respected alcohol beverage brands is anchored in our deep commitment to know each brand’s story and unique audience,” said Robert Trinkle, partner, vice president and account director at PriceWeber. “We invest in research and the development of consumer insights that allow our creative team to develop work that truly resonates and encourages sales.”
Entries in the annual Beverage Dynamics Advertising & Promotion Awards are judged by editorial staff from the Beverage Information Group for creativity, production quality and effectiveness as a sales communication tool. Creative directors for the work include Mel Bryant, Will Cauthen, Carolyn Moses and JC Thorpe.
Other agencies recognized for their work in this year’s competition include ImageSeller, DVL Seigenthaler, XenoPsi and FCB/RED.