Manufacturing

Research in manufacturing marketing means understanding how technical buyers find, compare, and trust suppliers. Our market research team can provide you with the ammunition you need to hit the target every time. We analyze what drives those decisions so your message reaches the right audience with the right information.

Brand strategy gives manufacturers clear and credible presence in the market. PriceWeber’s design team works directly with our research and insights team to deliver great experiences for your customers—whether you’re brand new or need new branding for your hundred-year-old company.

Digital marketing for manufacturers focuses on visibility that drives qualified leads. Every interaction should move a potential customer closer to contact. We manage campaigns that bring new contacts to your sales team and provide digital collateral that supports ongoing conversations.

Trade show marketing for manufacturers connects in-person engagement with long-term business growth. Sales meetings, press events, and trade shows all have one thing in common: the ability to drive sales faster and more efficiently than almost any other marketing channel in your vertical. Whether you need to make a splash at a live event or have the resources to succeed in a virtual conference, our team has the experience to make it happen.

Sales and channel support gives your partners tools that make selling easier and more persuasive. The right collateral helps buyers and stakeholders grasp complex details and see the value behind your products. PriceWeber’s in-house creatives work directly with you to create materials that start better conversations and build lasting confidence in your brand.

Public relations for manufacturers builds credibility among industry professionals. Our PR team understands how to build relationships with trade and general media outlets. Earned media is one of the best values around and one of the most trusted channels for brands. We can help your brand and key executives get featured more often.

Website design for manufacturers should make complex information easy to understand. Buyers come to your site to evaluate capability, not guess at what you do. PriceWeber builds websites that organize technical information and give buyers a clear view of what you do. Each site is built to support sales and make your expertise easy to trust.

Search visibility shapes how technical buyers and purchasing teams discover new suppliers. SEO and paid search help manufacturers appear when those searches happen, whether someone is comparing capabilities or solving a production problem. PriceWeber’s SEO and paid media experts build search programs that focus on intent, using data to connect your company with buyers who are ready to start a conversation.

Social media shapes how potential customers and industry partners see a manufacturer before they ever connect with sales. It’s about relating to your customers one-on-one and one-to-many with important developments, not the latest TikTok dance (unless that’s your thing). Engagement on social platforms builds familiarity and helps complex information travel in ways people actually engage with. PriceWeber manages social programs that strengthen sales efforts and help people see the value behind your brand.

Photo and video help potential buyers understand what a manufacturer can do and what makes the work dependable. PriceWeber’s studio produces content that reflects the real work behind your brand and the quality that sets it apart. Our team isn’t afraid to get their hands dirty. We’ve crawled through factory floors and set up on construction sites, and our drones have buzzed everywhere in between. When you need shiny, clean product photography, our 6,000-square-foot studio was built to accommodate everything from brake pads to 1.5-ton truck engines. Plus, we have full in-house 3D animation for anything else you can imagine.

Manufacturing sales don’t follow a straight path. Sales often begin at a trade show, continue through a distributor, and take time to reach a decision. At PriceWeber, we study how your customers make decisions so marketing supports those steps without the guesswork.

Manufacturing marketing and sales are often seen as separate efforts. Not here. We build plans that bring them together so a lead that starts online or at a trade event continues smoothly into a sales conversation.

Engineers and procurement teams want clear, factual information. Our team of experts help our manufacturing clients explain complex products in a way that feels credible to people who understand the details.

Digital programs reach buyers early in their research, while trade shows and print still shape opinions. As a full-service agency, PriceWeber finds the point where both efforts work together to strengthen visibility and trust.

Success in manufacturing marketing isn’t about impressions or clicks. We focus on results that match your sales process, such as inquiries that turn into quotes or distributors that stay active after a campaign.

A manufacturing marketing agency helps companies reach new buyers and strengthen relationships with existing ones. PriceWeber turns complex technical details into clear communication that supports both marketing and sales goals.

Digital marketing for manufacturers has to work within long sales cycles and detailed evaluations. Our programs focus on visibility that lasts through the research phase and connects your expertise to the buyer’s specific needs.

Yes, if it’s done correctly. Marketing can generate leads when it reflects how engineers and purchasing teams make decisions. The campaigns we create for manufacturers reach prospects at critical points and guide them toward direct contact with sales.

Absolutely. Trade shows remain one of the most effective ways to earn attention and credibility. PriceWeber extends their impact by linking pre-show outreach, in-person materials, and digital follow-up that keeps interest alive long after the event.

Manufacturing sales often take time and involve many layers of approval. Our approach keeps your brand visible and consistent during that process, ensuring buyers see value at every stage instead of losing momentum along the way.

Marketing efforts produce the best results when they align with how your manufacturing company sells. We measure success through outcomes that connect to business goals, such as new leads that close or distributor programs that stay active.

PriceWeber has specialized in industrial marketing since the agency began over 50 years ago. Decades of working with OEMs, suppliers, and specialty producers give us a clear understanding of how marketing and advertising fit into the sales process and day-to-day operations. We believe our efforts on your behalf should uphold the same standards of accuracy and reliability that your customers expect from you.