Blog - Digital Marketing

Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are? More importantly, how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define bias in digital marketing by identifying digital spirit animals. We’ll also give you a clear path to building your ideal website.

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing strategy tips to consider. We’ll explore how to ensure your content is developed to be discovered by Google and placed prominently on SERPs (search engine results pages). Let’s make sure your hard work is found and appreciated by your target audience.

During the two years of the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” Overnight, The B2B world had to grow new synapses to reach, educate, and sell to new and existing clients remotely. While phone and Zoom calls picked up much of the slack for B2B marketers, digital marketing was also forced to evolve significantly. In today’s edition of Plain Talk, we’ll outline the three biggest industry changes that will “stick,” how they affect your B2B digital marketing strategy, and what you need to do about them.

As marketers, we continue to seek an understanding of how our brands can consistently produce awesome search engine result page (SERP) rankings on Google. That’s a heavy lift without having some understanding of the engine that’s under the massive hood of the search hotrod that is Google. This edition of Plain Talk will share what you need to know about Google algorithm update history. Use this information to gain a meaningful understanding of Google search algorithms and how they impact your brand.

Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews and unboxing videos on YouTube, followed by the birth of Instagram, where a new group of influencers took flight. Most recently, TikTok arrived with its explosion of short-form videos that made the social influencer landscape an entirely different ballgame. In today’s Plain Talk, we will explore the world of social commerce and the role influencer marketing plays in “helping” us find our next purchase.

As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential social media trends in 2022 to consider including in your New Year’s plans.

There’s no question that maximizing your email marketing as part of a robust performance marketing program is one of the smartest and most cost-effective things you can do to help boost your marketing horsepower. In fact, we’ve got a great article stuffed with tips for high-ROI email campaigns if you’d like to check it out. In today’s Plain Talk, we’ll assume you already know how critical email marketing can be. Instead, we’ll delve right into nine email marketing mistakes that are killing your lead gen efforts. Learn what you should say and what you shouldn’t say in your emails if you are looking for meaningful long-term success.

Now that TikTok has had time to prove that it’s in the game to stay, other social media channels are ready to compete in short-form video content—especially Instagram. In August 2020, the Facebook-owned social media app rolled out a new feature—Instagram Reels. Similar to TikTok, Instagram users can now create short-form, vertical videos to share on the platform. TikTok is starting to feel the heat. But are Instagram’s efforts enough to deter users away from TikTok? In today’s Plain Talk article, join us as we explore TikTok vs. Instagram. We’ll start reeling in how these two channels differ and how best to keep your head above water.

In today’s Plain Talk, we’ll look at the ensuing panic this faux statistic created and then separate fact from myth to get to the bottom of just how important optimizing for voice search is to your business.

Digital channels now dominate healthcare ad spending, but many organizations aren’t getting the results they should. The issue is usually how strategies are executed, not whether they’re in place. Learn how to get more value from targeted lists, contextual advertising, video, and review management.