The value that SEO contributes to personal injury law firms is undeniable. However, measuring ROI and cost per signed case can be a challenge. Not understanding possible cost per case and ROI for SEO can lead to not truly understanding how SEO is contributing to your overall marketing mix and signed cases. In this Plain Talk edition, we’ll cover how personal injury law firms may be able to measure ROI from SEO, how firms can begin to understand cost-per-case values from organic search, and additional perspectives on how to best evaluate your marketing return.

The process of getting that organic traffic, search engine optimization (SEO) is one of the hottest and often misunderstood topics in personal injury marketing. So, it’s only natural for your firm to occasionally ask, “What am I getting for that monthly SEO expense?” In this edition of Plain Talk, we’ll look at how well-done, cost-effective SEO for personal injury can help build revenue for your firm and how you can maximize the value of online organic search.

If you’re reading this article, you know that running a law practice is about as competitive an industry as there is. How competitive, exactly? Try 1.3 million lawyers in the United States today, according to the American Bar Association. Couple that with the Princeton University study that placed lawyers among the least trusted professionals in the U. S. and you can see why it can be a real challenge to convince potential clients that your firm is different. Enter media relations and the importance of building relationships with the journalists that can make a substantial difference in separating your legal practice from the overcrowded and under-loved field of opponents. In this edition of Plain Talk, we’ll explore law firm media relations. Learn how your practice group can grow public trust and relevance through productive relationships with the press.

For injury law firms, ChatGPT and Google Bard are already making an impact. If you haven’t heard of these tools, don’t worry. This edition of Plain Talk will get you up to speed. Both AI models are in their early stages. However, we’ve already been able to identify some exciting use cases for using LLM AI in legal marketing. You can up your personal injury law content game while gaining some valuable insights from Google along the way. If you want to understand how ChatGPT and Bard can help you with things such as keyword research, structured data, content development, technical SEO, and a better understanding of Google search, we will demonstrate by showing how these tools can help boost your online performance. And, of course, we’ll be getting some answers straight from the tools to demonstrate how intelligent they can be. Let’s dive in.

For years, writing articles to help your website rank on Google has been important for generating traffic. For just as long, being found online has sometimes taken a divergent path from providing the most topical content for the user. If you haven’t heard, on August 18th, Google announced their Helpful Content Update. This might prove to be one of Google’s most significant updates to date. It is designed specifically to penalize websites whose content was created to attract clicks rather than deliver consumer-useful content. In this edition of Plain Talk, we’ll examine the Google Helpful Content Update and law firm websites and explain the potential impact on yours