In today’s digital age, bad news can go viral in minutes. A single misstep—a social post gone wrong, a supply chain hiccup, a partnership backfire—can quickly spiral into a crisis. Without preparation, these moments can be disasters. With the right strategy, they can instead showcase resilience, authenticity, and creativity. In this edition of Plain Talk, we explore how brands can move beyond crisis management to build trust and long-term loyalty.

For the past dozen years or so, the advertising industry has been pushing the value and effectiveness of social media influencers hard. There’s been some pretty solid logic backing those recommendations up too. Influencer product pitches and endorsements, everything from unboxing to live demos, have helped businesses in many verticals see significant improvements from brand affinity to sales. But are times changing? Recent data, driven largely by Gen Z and younger millennials, shows new attitudes toward influencer authenticity, dwindling engagement rates, and increases in private micro-communities. In this edition of Plain Talk, we’ll look at what these changes may mean to how you balance the social media plan in your marketing mix and when it still makes sense to work with influencers.

Change is a constant in public relations and social media, but the emergence of artificial intelligence (AI) isn’t just another change – it’s a revolution. Generative AI goes beyond automating tasks. It has become a creative collaborator for many communication and public relations professionals, sparking fresh ideas for content creation, building media lists and helping overcome hurdles like writer’s block.

For most of us, social media is an integral part of our daily lives, and it certainly plays a pivotal role in shaping public perception of brands and businesses. While positive feedback and glowing customer reviews can boost a company’s reputation, negative reviews and customer complaints can spread like wildfire and lead to a full-blown crisis. Effective crisis management for social media reviews and customer complaints is crucial for preserving a brand’s image and ensuring its long-term success. In this edition of Plain Talk, we will examine the importance of social media crisis management for businesses on social media. We’ll discuss effective strategies to combat negative reviews, with examples on both local and national levels. We may also uncover some valuable lessons.

These days, the marketing discipline of public relations is increasingly stepping into the spotlight. With growing social media platforms and new generations of audiences, the looming wave of cancel culture is keeping a close eye on every single decision your brand makes, and for a good reason. As we discussed previously, the slightest misstep in an advertising campaign can send your brand into a tailspin with consumers. So, how can you keep your fingers on the pulse of your campaign to ensure your message is coming across the way you intend? In this edition of Plain Talk, we’ll discuss why you need to keep your PR team off the sidelines and your brand out of trouble.

Have you ever watched a talk show and noticed a guest fidgeting with their hands so much that you forgot what they were even talking about? How about a politician with a blank stare who appears to be reading from a cue card or a CEO who refuses to answer questions from reporters and keeps saying “no comment”? Those actions can annoy or irritate the public. In business today, the way the public views leaders reflects their company, for better or worse. Does the thought of “going live” make you or your leadership nervous or anxious? It’s hard to be human and answer no to that question. However, the way you handle yourself with the media will affect your brand. In today’s edition of Plain Talk, we’ll discuss the importance of media training and how it is crucial to being thought of as approachable, honest, and caring when you or your business are suddenly faced with potential media coverage or during crisis communications.

Public relations touches all facets of marketing. Gone are the days of traditional earned media practices, so how are professionals supposed to succeed in an ever-changing landscape of increased expectations and noise? The only solution is to stay on top of technologies and trends and constantly innovate and evolve. In today’s edition of Plain Talk, we’ll first recognize the brands that killed it in 2022. Then, we’ll identify three hot PR trends for 2023 that we anticipate the winners will integrate into their PR mix.