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recruitment marketing

Articles where PriceWeber offers insight and advice on recruitment marketing, focused on how organizations communicate with and appeal to potential candidates.

Magnet labeled PR and HR attracting smiley faces to represent brand awareness for recruitment

3 Tips for Using Brand Awareness for Recruitment and Retention

Let’s be honest. The last two years have been brutal. The COVID-19 pandemic continues, a lot of us haven’t seen a majority of our co-workers in person since 2020, and many businesses continue to cut back, not by choice but as a result of the hard hit they’ve taken to their bottom line. What, if anything, can save the day or even morale during a time like this? The power of public relations. In today’s Plain Talk article, we look at how you can once again get your organization back on track by using brand awareness for recruitment and retention.

Group of headshots on table to represent recruitment marketing strategy

Beyond Job Boards: Is Your Recruitment Marketing Strategy Missing Something?

Recruiting applicants should be an easy process. You post a job listing, you send it out on all the major job platforms, maybe have your employees share it on social media, and you’re done. Right? Well, not exactly. As many business owners have experienced in 2021, hiring quality applicants is getting harder and harder. In this edition of Plain Talk, we’ll look at how to implement a great recruitment marketing strategy. Learn about the current landscape, what’s changed, and how you can fill the empty positions that are hurting your bottom line.

Help wanted sign in window to represent employer branding and recruitment marketing

Poor Employer Branding and Recruitment Marketing: Today’s Biggest Threat to Business Recovery

f you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back. However, in many business verticals, something’s different. People aren’t clamoring to take that job you have advertised on Indeed or LinkedIn. Recruiters are having challenges finding just the right candidate for you, and when they do find the right person, the candidate may have different expectations than what you are offering. If you are having trouble filling critical roles, from production and service jobs to executive roles, it might be time to ask if your company’s approach to recruiting is part of the problem. In today’s Plain Talk newsletter, we’ll talk about poor employer branding and recruitment marketing practices that are slowly starving businesses across the country and how to avoid them.

PriceWeber PriceWeber
10 min read
Jul 15, 2021
Illustration showing best practices in healthcare marketing, with a female marketer shaking hands with a male doctor surrounded by diverse healthcare professionals and social media content icons.

Best Practices in Healthcare Recruitment Marketing: Filling Those Open Healthcare Positions

Healthcare organizations are competing for talent in one of the tightest labor markets in the country. Candidates increasingly prioritize flexibility, well-being, and culture, so recruitment strategies built around compensation alone won’t cut it. Learn how a marketing-driven approach to employer branding and talent attraction can help you fill critical roles faster.

PriceWeber PriceWeber
10 min read
Jun 17, 2019