If you’re reading this article, you know that running a law practice is about as competitive an industry as there is. How competitive, exactly? Try 1.3 million lawyers in the United States today, according to the American Bar Association. Couple that with the Princeton University study that placed lawyers among the least trusted professionals in […]
Personal Injury Lawyer SEO Marketing For injury law firms, ChatGPT and Google Bard are already making an impact, and if you haven’t heard of these tools, no matter what industry you’re in, in this edition of “Plain Talk,” we’ll get you up to speed. Both AI models are in their early stages, but we’ve already […]
For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]
Now that it’s 2023, it’s time to discuss this year’s new social media trends! Social media environments have drastically changed in the last year, focusing on short-form videos, viral video views and the utilization of influencers of all sizes; however, 2023 will continue to shake up social media and how we interact with brands and […]
Depending on your level of knowledge about the specifics of website development, the process can seem like a black box. Having a good working knowledge of the parts involved can save your company from ending up in a situation, months or years down the road, where you find out you don’t have access to or […]
You already know the importance of trust but are you thinking about this important form of capital the right way? In this edition of Plain Talk, we’ll explore brands looking at trust as something to be built rather than just simply something to protect. For many years trust was viewed as something individuals or groups […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]
Brands spend a ton of money getting the word out, driving engagement and generating sales, but fraudulent practices are costing advertisers billions every year. In this edition of Plain Talk, we’ll talk about three shady practices separating you from your hard-earned ad dollars and costing you sales. We’ll discuss: What are click and form fraud, […]
So, you have the insights to drive your media plan and your messaging but are you really using media “right?” In this edition of Plain Talk, we’ll talk about how to ensure your creative content is made to work ideally with each medium in the plan to maximize the power of your campaign. You know […]
Practicing reputation management and using reputation management software is nothing new. Millions of service-oriented companies like medical and dental offices, law firms, restaurants, retailers, roofers, and more have benefited from improved reviews and ratings by surveying customers and clients after each touchpoint and enabling them to quickly and privately address complaints as well as encourage […]
For years, writing articles to help your website rank on Google has been important for generating traffic. For just as long, being found online has sometimes taken a divergent path from providing the most topical content for the user. If you haven’t heard, on August 18th, Google announced their “Helpful Content Update.” This might prove […]
Many of our articles are about tangible topics, with acronyms like ESG, ABM, or GBP. Marketing, though, is about the mastery of both the objective and the subjective to help you best sell your products or services. In this edition of “Plain Talk,” we’ll discuss why your brand might choose to use black and white […]
Burnout has impacted so many people over the past two years (if I’m being honest, including myself). It’s a topic that hit home with many people from all walks of life and across all industries throughout the COVID-19 pandemic, leaving them feeling overwhelmed, emotionally drained, and unable to keep up with the constant demands of […]
Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are, and how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define the most common digital marketing biases (spirit animals) and give you a […]
There’s an invisible battle being waged for your attention in the background of the internet. Brand websites, social media apps, and search engines are all vying for your attention by applying algorithms that facilitate showing you content based on the probability that you’ll want to see it. In today’s edition of Plain Talk, we’ll walk […]
Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]
Have you ever been to a webpage that wasn’t optimized for your phone properly, and the ads blocked the content? Have you had the page collapse on your article, then the banner ads block the scrollable part of the article? How about waiting so long for an ad to disappear that you clicked on the […]
In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave and what they believe all help build a picture of who is most likely to use your product […]
In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]
It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]
During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]
For many years brands, and not surprisingly, the advertising industry shared the opinion that it was between difficult and impossible to bring the services that a traditional marketing agency provides “in-house” to the client company. There was pretty good evidence that this was the third rail of advertising as many large companies tried to build […]
“I’ll just Google it” has become instilled into every aspect of our lives, and for some reason, we place unconditional faith in computer code that has no face, personality, or distinctive trait that conveys a trustworthy outcome. Yet we continue to rely on the Google Search algorithm for daily wisdom, a great spot for pizza, […]
Community is a multifaceted word. There are hundreds of touchpoints where your firm can connect with and do good for your local communities. Every day the phone rings or something arrives in the mail with a new suggestion on how your firm can help and give back to your community. In today’s Plain Talk article, […]
The chatter about Customer Experience (aka CX) has been growing for the past few years. Initially, this was an offshoot of user experience (UX) for e-commerce companies but quickly grew to be the catchphrase that seeks to map the activities in each consumer funnel, quantify their quality and measure their impact. This has been critical […]
We’ve all heard more than once that people today are overstimulated with information, and their attention is stretched thin. We all feel it, too – the subconscious tug of a thousand different things vying for our attention. In a single morning in a household like mine, kids are repeatedly asking the whereabouts of their favorite […]
In the interest of time, if your website is currently WCAG 2.1 AA or AAA compliant, and you’re reading this article because you’re worried about the new imminent WCAG 3.0 compliance threshold, or you think there will be negative SEO ramifications for not immediately adopting these new standards, you can stop reading now. Your website […]