Research and Insights Archives

April 15, 2024

PriceWeber and Kentucky Association of Sexual Assault Programs Receive Prestigious Award From PRWeek

As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]

March 29, 2024

Do Americans Want Brands To Be Assertive Anymore?

In their 2021 book Brandsplaining, Jane Cunningham and Philippa Roberts dig into how advertisers traditionally have viewed and judged women from a male perspective (and still do) as vessels to be filled. The authors state near the end: “To succeed in this new context, brands need – to put it bluntly – to get down […]

March 21, 2024

PriceWeber Named One of the “Best Places to Work in Kentucky” for Fifth Year in a Row

For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]

February 1, 2024

Sammy Hagar and Guy Fieri Unveil “A Reputation Earned” – The First Comprehensive Creative Campaign for Santo Spirits Tequila Portfolio – In Partnership With PriceWeber

Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later […]

January 3, 2024

Projects of 2023 That Live In Our Head Rent-Free

2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]

October 19, 2023

PriceWeber Receives 32 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]

September 8, 2023

Are Gen Z Tax Refunds on Your Marketing Radar?

Does Gen Z spend their tax refunds differently than older taxpayers? The simple answer is, yes! Is now the time to talk about how tax refund season can fit into your marketing plans? Also, yes! After all, you know the old saying “in this world nothing is certain, except death and taxes.” So in this […]

August 17, 2023

PriceWeber Achieves Canopy Certification

PriceWeber is proud to announce its achievement of Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky through a rigorous assessment of key metrics in leadership, culture, governance, and external impact. […]

June 30, 2023

PriceWeber Expands Footprint Into Lexington With Addition of Second Office

PriceWeber has announced a second office location in Lexington, Kentucky, within the Base 110 co-working space at 110 W. Vine Street in downtown Lexington. PriceWeber has been headquartered in Louisville for 54 years and serves clients statewide and nationwide. Some of its clients include AHF Products, Brown-Forman, Blessings in a Backpack, BrightSpring Health Services, Centra […]

June 13, 2023

PriceWeber Announced as Top 10 Winner In “Best Places to Work in Kentucky” Category

For the third year in a row, PriceWeber has been announced as a Top 10 winner in its category during the “Best Places to Work in Kentucky” ceremony. This is the fourth year in a row the organization has made this prestigious statewide list.

April 13, 2023

Why Aren’t Bank Marketing Budgets Budging?

In October 2022, as bankers were facing some uncertainty about what 2023 would look like, Steve Cocheo at The Financial Brand and Gartner’s Jason McNellis shared a great POV about bank marketing budgets and the critical role marketing plays in bank growth. They talked about the need to be “surgical” when considering possible budget cuts […]

March 15, 2023

Louisville Advertising Agency Named One of the “Best Places to Work in Kentucky” for Fourth Year in a Row

For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]

March 9, 2023

Reaching Gen Z: The Case for Paid Media

1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]

February 14, 2023

Stop Me if You’ve Heard This One Before… Why Humor Was King in Super Bowl 2023 Ads

It’s that time of the year in ad land when we take a look at the commercials produced at exorbitant cost and placed at, well, exorbitant cost to give brands (and ad agencies) their thirty seconds of Super Bowl fame. But something seemed a little different this year, and it’s not just the absence of […]

October 24, 2022

PriceWeber Receives 28 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]

Three Advertising Scams that May Be Ruining Your Campaign

Brands spend a ton of money getting the word out, driving engagement and generating sales, but fraudulent practices are costing advertisers billions every year. In this edition of Plain Talk, we’ll talk about three shady practices separating you from your hard-earned ad dollars and costing you sales. We’ll discuss: What are click and form fraud, […]

June 13, 2022

Advertising to the Real Self vs. Ideal Self – When Do We Become Friends?

In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]

June 2, 2022

ESG Branding: 11 Ideas for Leveraging Your ESG Practices

It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]

May 17, 2022

B2B Digital Marketing Today – 3 Critical Things You Need to Know

During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]

April 7, 2022

Six Steps to Business Growth Through Better CX

The chatter about Customer Experience (aka CX) has been growing for the past few years. Initially, this was an offshoot of user experience (UX) for e-commerce companies but quickly grew to be the catchphrase that seeks to map the activities in each consumer funnel, quantify their quality and measure their impact. This has been critical […]

March 15, 2022

Is Anyone Paying Attention to Your Media?

We’ve all heard more than once that people today are overstimulated with information, and their attention is stretched thin. We all feel it, too – the subconscious tug of a thousand different things vying for our attention. In a single morning in a household like mine, kids are repeatedly asking the whereabouts of their favorite […]

February 28, 2022

Storytelling in B2B Marketing: Why It Matters

Few marketing tropes have been thrown around over the past several years quite as much as “storytelling.” Many a book, webinar or convention speech has talked about the nature and importance of storytelling, but more often than not, that content has focused on storytelling for consumer brands. Clearly, storytelling is important. We learn about our […]

February 1, 2022

Consumer Engagement in 2022 – A Revolution of Necessity

When COVID first hit in 2020 it brought a lot of uncertainty and along with it a lot of changes to the way people, brands and companies were engaging with each other. As the world collectively began to come to terms with the pandemic, we started to see a lot of brands and companies making […]

January 4, 2022

New Year, New Social Media Trends

What to Expect in 2022 As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential trends to consider including in your New […]

October 22, 2021

PriceWeber Receives 34 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]

July 15, 2021

Today’s Biggest Threat to Business Recovery

The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]

July 1, 2021

Voice Search, is it Time to Panic (Again)?

In a September 2014 interview with Fast Company, Andrew Ng, Chief Scientist at Baidu went on the record to state that in five years he anticipated 50% of searches on Chinese search engine, Baidu, would be image or voice searches. This prediction was concentrated into an article, which implied that “in five years, at least […]

June 28, 2021

Louisville Advertising Agency Named to “Best Places to Work in Greater Louisville” List for Second Time

For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.

June 15, 2021

C-Stores In An Omnichannel World

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]

June 3, 2021

Can You Bank On Your Brand?

Balancing Innovation and Branding for Long-Term Growth For traditional banks and credit unions that enjoy strong name recognition, the value of their name carries equity. For many years, this has been a fixed dynamic that isn’t lost upon anyone in the industry. Over the last few years, traditional institutions have been finding themselves having to […]

May 18, 2021

Will Trade Shows Still Be Your Super Bowl?

According to the Center for Exhibition Industry Research, there were roughly 9,400 business-to-business trade shows in the U.S. in 2019. These trade shows by some estimates represented a $15 billion industry that was forecast to exceed $17 billion in 2021. More importantly, these shows routinely represent critical sales opportunities for businesses of all sizes. Then […]

April 22, 2021

Customer Journeys and Lessons From the Links

When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]

April 8, 2021

Sticky Post-Pandemic Behaviors

First a Story The first restaurant I remember going to was the Howard Johnson’s on Route 9 in Framingham, Massachusetts. They had great fried clams and terrific ice cream, and I remember when I was five years old going for the first time with my grandmother. She was a very stern and prim Irish Catholic […]

March 30, 2021

A Fresh Look at Digital for Healthcare

The healthcare industry has been slower to accept and embrace digital in the past, and it’s not completely their fault – there are federal privacy regulations, and other challenges have made traditional advertising more appealing. In addition to traditional marketing, healthcare providers also made good use of in-office marketing tactics. But with COVID-19 and the […]

March 18, 2021

Endless End-To-End Digital Engagement?

When it comes to overused phrases, “the possibilities are endless” ranks pretty high. However, for anyone talking about digital engagement for a financial institution, the phrase isn’t hyperbole. If you’re aiming to deliver an end-to-end digital experience for your customers, then you know that it means not only thinking of everything, but also continuously analyzing […]

March 4, 2021

Louisville Advertising Agency Named to “Best Places to Work in Kentucky” List for Second Year in a Row

For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).

February 2, 2021

Is Your Website Personable? Delivering a Caring Customer Experience Online

In 2021, it’s safe to say that a big chunk of our days are spent online, whether thumbing through social media, shopping, researching a project or big purchase, or gathering information about current events. Of those daily website visits, how many of them stand out to you as being really great, personal experiences? In this […]

January 12, 2021

Winning SERP Means Optimizing These Three Areas

It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]

December 16, 2020

Marketing Financial Services to Gen Z

Effectively targeting and attracting Generation Z depositors must be a key component of bank marketing plans in the mid- and long-term in order to replace the current boomer customer base as these consumers transition to drawing down assets in retirement. In this edition of our Compound Interest series, we’ll help break down critical experiences, characteristics […]

November 24, 2020

Using Unspent Trade Show Dollars to Drive Leads

As 2020 – a year unlike any other – finishes up, marketers are faced with a new world of replacing crucial business leads. One of the most impactful methods – trade shows – is still in flux. Many early 2021 shows have been canceled while others are considering postponing or moving to a completely virtual platform, […]

October 27, 2020

How to Get Your Bottle on the Millennial Bar Cart

In the late 1800’s, some smart and probably fun person figured out that their tea trolly would be much better used to display the household stash of spirits rather than tea. On that day, the bar cart was born. Fast-forward to today where what was once a dusty piece of mystery furniture in mom’s (or […]

October 20, 2020

5 Reasons Financial Institutions Must Curate Deeper Customer Relationships

1. Building Trust Is Essential for Growth and Retention Financial institutions of all types understand the importance of trust. Without it, you won’t be successful in retaining existing customers, and it will be difficult to lure in new money without a trustworthy reputation. But the mindset that you will build trust by simply doing what […]

September 23, 2020

Have Bank Customer Expectations Been Changed Forever?

There’s no denying that customer experience (CX) has looked very different in 2020. However, there’s still a question of how this strange year might affect expectations for CX moving forward.

September 9, 2020

Surviving the On-Premise Apocalypse – 4 Strategies for a Healthy Spirits Brand Today and Tomorrow

A casual reader looking at spirit sales numbers for 2020 might think it’s a pretty good year. After all, in July Nielsen indicated a 52-week rolling sales increase of 5.1%. But those numbers do not tell the whole story. Overrepresentation in sales increases by the larger, high awareness brands and well known value brands, and […]

February 10, 2020

Barnes & Noble, Black History Month and the Value of Insight Over Intuition

Recent headlines regarding a planned (and abruptly cancelled) Barnes & Noble Black History Month promotion serve as a reminder that not all well-intentioned marketing ideas are worth doing. As marketing professionals with years of experience, we’ve all learned to trust, to some degree, that little voice inside our heads that tells us when we may have stumbled across an idea that could be genius. Intuition. Inspiration. The gap in time and space where the magic happens.

January 24, 2020

Follow the money in the financial services ad space

Ad dollars are on the move in the financial space – increasingly shifting from traditional to digital, and specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll talk about why it is time to up your digital game and how to do it.

November 12, 2019

Your website definitely needs to be ADA accessible

In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of the Americans with Disabilities Act (ADA), and we recommended that if your business had a physical location and a website, you should “probably” make it WCAG 2.1 compliant to meet contemporary recommended standards for accessibility. In this edition of our Plain Talk series, we’ll be upgrading that “probably” to a “definitely” and explaining what’s changed and how it may impact you and your business.

September 7, 2018

Aging In Advertising And Popular Culture

Last month, this meme juxtaposing Tom Cruise and Wilford Brimley’s ages made the internet rounds, leaving innumerable blown minds in its wake. For those who followed up with Wikipedia, it proved true: When he filmed Cocoon in 1984, Brimley was 50 years old; Tom Cruise filmed Mission: Impossible-Fallout at 55. The age comparison between the two men has been circulating for the past few years, updating essentially with every new Mission: Impossible release, but this time it rocketed around social media faster, perhaps because Cruise is now in his mid-50s yet still pulling off his own stunts.

July 30, 2018

Recognizing and Reconciling Bias in Strategic Planning

Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern.

June 26, 2017

“I will not abandon my new site in the cold darkness.”

In 2016, PriceWeber began a relationship with an economic development association, where our specific charge was to upgrade their web presence after several years of neglect.

May 15, 2017

Practicality Over Pranks: The Changing Face of College Choice

Economic recession has been influencing decisions whether and where to attend college in recent years. A new survey bears out that this trend continues among teenagers despite news that consumer confidence is on the rise.

May 4, 2017

Is Big Beer the Future of Craft?

When we initially fielded research on people’s tastes, attitudes and preferences in the craft beer category, we expected to learn or validate much of what’s already been discovered. Yes, people are suffering a bit from hop overdose. Fruit sours are growing in popularity. People increasingly treat craft beers like wine, pairing them with food. Consumers often discover new craft beers upon recommendation of bartenders and friends, so you need bar staff relations and social media programs to spread the word. Our research backs these trends up, but the question was — were there any surprises?

Research and Insights Archives - PriceWeber