PriceWeber Nutcracker at night

LOUISVILLE, Ky. – Standing 39-feet and 6-inches tall, the National Addy award-winning nutcracker has returned to PriceWeber offices to spread holiday cheer to onlookers who pass by the full-service digital advertising agency’s Shelbyville Road office.

Over the last three holiday seasons, PriceWeber has repurposed the decommissioned bell tower on its property into a giant nutcracker fully-equipped with a moving jaw that might actually crack a nut (if they had a ladder high enough to test it out).

Originally designed to draw attention to a pro-bono client, the innovative installation has evolved into an annual occasion to showcase PriceWeber’s clients in addition to community causes.

This season, PriceWeber is leveraging the nutcracker to collect donations for Dare to Care Food Bank. Anyone in the community can donate non-perishable goods at a donation drop at the agency’s front doors, located at 10701 Shelbyville Road. All donations will be collected and shared with Dare to Care Food Bank.

“At PriceWeber, we strongly believe in giving back to our local community whenever possible, and the holidays provide the perfect opportunity. In the past year alone, Dare to Care and its partners distributed over 19.9 million meals to those in need. This season, we are proud to support Dare to Care’s mission to show our appreciation for all they do in our community,” said Fred Davis, CEO at PriceWeber.

The following items are most-needed goods:
* Peanut Butter
* Soup
* Canned Fruit
* Beans
* Rice
* Tuna
* Cereal
* Fruit Juice
* Pasta
* Canned Vegetables

Earlier this year, PriceWeber introduced a new iteration of the bell tower when it morphed the structure into a larger-than-life Hershey’s s’more as a nod to PriceWeber’s ‘sweetest’ client, The Hershey Company. PriceWeber used the occasion to host a cookout for the children at The Cabbage Patch Settlement House on National S’mores Day.

PriceWeber is a full-service digital advertising agency headquartered in Louisville, Kentucky. For 50 years, PriceWeber has represented the brands that built, and are building, America. Learn more about our award-winning work at

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