Nonprofit Archives

September 21, 2022

PriceWeber Announces Addition of Three Senior Communications Professionals To Growing Public Relations Team

PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, welcomes three new public relations professionals to its growing team. Brian Shlonsky, a Louisville native and WAVE Anchor/Reporter since 2019, is a 5-time Emmy Award-winning journalist and a recipient of the prestigious Edward R. Murrow Award. He brings extensive journalism experience to […]

August 25, 2022

Seven Reasons to Make Black & White Ads in a Full-Color World

Many of our articles are about tangible topics, with acronyms like ESG, ABM, or GBP. Marketing, though, is about the mastery of both the objective and the subjective to help you best sell your products or services. In this edition of “Plain Talk,” we’ll discuss why your brand might choose to use black and white […]

August 11, 2022

Battling the Social Media Burnout

Burnout has impacted so many people over the past two years (if I’m being honest, including myself). It’s a topic that hit home with many people from all walks of life and across all industries throughout the COVID-19 pandemic, leaving them feeling overwhelmed, emotionally drained, and unable to keep up with the constant demands of […]

August 4, 2022

Why You Need to Tame Your Digital Spirit Animal Now

Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are, and how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define the most common digital marketing biases (spirit animals) and give you a […]

July 28, 2022

Invited Personalization and the Invisible Battle for Your Attention

There’s an invisible battle being waged for your attention in the background of the internet. Brand websites, social media apps, and search engines are all vying for your attention by applying algorithms that facilitate showing you content based on the probability that you’ll want to see it. In today’s edition of Plain Talk, we’ll walk […]

July 21, 2022

Tips for Building a Content Strategy for SERP

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]

July 14, 2022

CX beyond your assets. Is your media placement damaging your brand?

Have you ever been to a webpage that wasn’t optimized for your phone properly, and the ads blocked the content? Have you had the page collapse on your article, then the banner ads block the scrollable part of the article? How about waiting so long for an ad to disappear that you clicked on the […]

June 23, 2022

Targeting Gone Wild: 3 Targeting Mistakes Hurting Your Campaigns

In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave and what they believe all help build a picture of who is most likely to use your product […]

June 13, 2022

Advertising to the Real Self vs. the Ideal Self – When Do We Become Friends?

In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]

June 2, 2022

The Branding Benefits of Your ESG Practices

It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]

May 17, 2022

B2B Digital Marketing Today – Three Critical Things You Need to Know

During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]

May 11, 2022

In-housing Your Agency and When it Makes Sense: An ad agency POV that may surprise you

For many years brands, and not surprisingly, the advertising industry shared the opinion that it was between difficult and impossible to bring the services that a traditional marketing agency provides “in-house” to the client company. There was pretty good evidence that this was the third rail of advertising as many large companies tried to build […]

May 5, 2022

For Mother’s Day, Mom Really Wants Better Marketing

As a daughter, I’ve shopped for Mother’s Day gifts for my incomparable mom, Kim, for as long as I can remember. Today, I’m a mom to the cutest two-year-old this side of the Mississippi (maybe both sides), and I’ve gained a whole new perspective on what Mother’s Day and Mother’s Day gifts are all about. And then, as […]

April 28, 2022

Google 101, The Evolution of Modern Organic Search

“I’ll just Google it” has become instilled into every aspect of our lives, and for some reason, we place unconditional faith in computer code that has no face, personality, or distinctive trait that conveys a trustworthy outcome. Yet we continue to rely on the Google Search algorithm for daily wisdom, a great spot for pizza, […]

April 21, 2022

Influencer Marketing and Social Commerce – Is Now the Time?

Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews […]

April 7, 2022

Six Steps to Business Growth Through Better CX

The chatter about Customer Experience (aka CX) has been growing for the past few years. Initially, this was an offshoot of user experience (UX) for e-commerce companies but quickly grew to be the catchphrase that seeks to map the activities in each consumer funnel, quantify their quality and measure their impact. This has been critical […]

March 31, 2022

Your Brand is Naked

Protecting Your Brand in an Age of Increased Exposure Your brand is the aggregate of what you say it is and what regular people on the street, or probably more correctly, the internet, say it is. In fact, there has never been a time when consumers had more power over what a brand “means” than […]

March 15, 2022

Is Anyone Paying Attention to Your Media?

We’ve all heard more than once that people today are overstimulated with information, and their attention is stretched thin. We all feel it, too – the subconscious tug of a thousand different things vying for our attention. In a single morning in a household like mine, kids are repeatedly asking the whereabouts of their favorite […]

February 8, 2022

Three Tips to Recruit and Retain Great Teams

Let’s be honest. The last two years have been brutal. The COVID-19 pandemic continues, a lot of us haven’t seen a majority of our co-workers in person since 2020, and many businesses continue to cut back, not by choice but as a result of the hard hit they’ve taken to their bottom line. What, if […]

February 1, 2022

Consumer Engagement in 2022 – A Revolution of Necessity

When COVID first hit in 2020 it brought a lot of uncertainty and along with it a lot of changes to the way people, brands and companies were engaging with each other. As the world collectively began to come to terms with the pandemic, we started to see a lot of brands and companies making […]

January 19, 2022

How Will Website Accessibility Standards in WCAG 3.0 Affect Your Business?

In the interest of time, if your website is currently WCAG 2.1 AA or AAA compliant, and you’re reading this article because you’re worried about the new imminent WCAG 3.0 compliance threshold, or you think there will be negative SEO ramifications for not immediately adopting these new standards, you can stop reading now. Your website […]

January 4, 2022

New Year, New Social Media Trends

What to Expect in 2022 As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential trends to consider including in your New […]

December 29, 2021

Rewinding the Clock on 2021

While the COVID-19 pandemic continued to prevail in 2021, we were able to restore some sense of normalcy. Our team returned to trade shows for the first time since 2019, swapped the sweatpants for slacks for the occasional in-person client meeting, and we were finally able to limit the number of times we had to […]

October 22, 2021

PriceWeber Receives 34 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]

September 30, 2021

Top Email Mistakes That Kill Lead Gen Efforts

There’s no question that maximizing your email marketing as part of a robust performance marketing program is one of the smartest and most cost-effective things you can do to help boost your marketing horsepower. In fact, we’ve got a great article stuffed with tips for high ROI email campaigns if you’d like to check it out. However, […]

September 8, 2021

Performance Marketing vs. Brand Marketing – Weighing Your Priorities

In 2015, super brand Adidas realized they had a problem – they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas […]

August 31, 2021

How to Win Trade Media Friends and Influence Sales

Several years ago, a marketing professional from a large company told me trade media simply wasn’t worthy of their marketing plan. Talking about their product in trade media before it was available to consumers didn’t make sense to them. They had a sales team to handle getting the word out. No offense to their team, […]

July 15, 2021

Today’s Biggest Threat to Business Recovery

The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]

July 1, 2021

Voice Search, is it Time to Panic (Again)?

In a September 2014 interview with Fast Company, Andrew Ng, Chief Scientist at Baidu went on the record to state that in five years he anticipated 50% of searches on Chinese search engine, Baidu, would be image or voice searches. This prediction was concentrated into an article, which implied that “in five years, at least […]

May 18, 2021

Will Trade Shows Still Be Your Super Bowl?

According to the Center for Exhibition Industry Research, there were roughly 9,400 business-to-business trade shows in the U.S. in 2019. These trade shows by some estimates represented a $15 billion industry that was forecast to exceed $17 billion in 2021. More importantly, these shows routinely represent critical sales opportunities for businesses of all sizes. Then […]

April 22, 2021

Customer Journeys and Lessons From the Links

When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]

April 13, 2021

The Rise of Micro-Influencers in Healthcare Marketing

When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]

April 8, 2021

Sticky Post-Pandemic Behaviors

First a Story The first restaurant I remember going to was the Howard Johnson’s on Route 9 in Framingham, Massachusetts. They had great fried clams and terrific ice cream, and I remember when I was five years old going for the first time with my grandmother. She was a very stern and prim Irish Catholic […]

April 1, 2021

Do Your Content Assets Satisfy Skyrocketing Web Use?

Brands globally worked to build or upgrade their websites and online stores in response to the pandemic, which is no surprise with the closures of brick-and-mortar businesses. However, what many brands did not prepare for was the impact that skyrocketing internet use had on the relevance of their digital image and video asset library. In […]

March 16, 2021

Is Artificial Intelligence Just for Big Business?

Unless you have been hiding under a rock for the past decade or two, you have probably heard about Artificial Intelligence (AI) and Machine Learning (ML). It has invaded our lives, taken residence in our homes and garages, and – thanks to the advent of the smartphone, become a welcome guest to nearly every moment […]

March 4, 2021

Convert More Sales With SMS

Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]

February 11, 2021

Email Tips for High ROI Campaigns

Just 25 years ago, email users would get home and excitedly log in to their AOL email accounts, and after the horrible nails-on-a-chalkboard sound of their modem connecting to the internet, wait with anticipation to hear, “You’ve Got Mail!” Back then, electronic mail was new, rare and definitely under commercialized. A lot has changed since […]

February 2, 2021

Is Your Website Personable? Delivering a Caring Customer Experience Online

In 2021, it’s safe to say that a big chunk of our days are spent online, whether thumbing through social media, shopping, researching a project or big purchase, or gathering information about current events. Of those daily website visits, how many of them stand out to you as being really great, personal experiences? In this […]

January 25, 2021

A Future Without Cookies

For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]

January 12, 2021

Winning SERP Means Optimizing These Three Areas

It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]

December 28, 2020

A Few of Our Favorite Things

This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]

November 24, 2020

Using Unspent Trade Show Dollars to Drive Leads

As 2020 – a year unlike any other – finishes up, marketers are faced with a new world of replacing crucial business leads. One of the most impactful methods – trade shows – is still in flux. Many early 2021 shows have been canceled while others are considering postponing or moving to a completely virtual platform, […]

November 17, 2020

Six Keys To Digital Lead Gen Domination

Today we can’t think of any B2B or B2C business that doesn’t need more leads. With increasingly limited access to brick and mortar services, trade shows and shopping opportunities, those leads really need to be digital to keep your business healthy. Unfortunately, this is not a secret. Your competitors are likely upping their digital game […]

October 22, 2020

CGI for Marketing and Advertising – It’s Not Just for Spaceships and Dinosaurs Anymore

In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]

October 19, 2020

PriceWeber Named Best in Show During PRSA Landmarks of Excellence Awards

During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]

October 13, 2020

Public Relations Is More Than Press Releases

In 2020, typical communications strategies took a back seat amid the global COVID-19 pandemic. Many businesses quickly pulled all marketing efforts during the start of COVID-19, evaluating how to best handle this crisis and still get key messaging to the public without appearing tone-deaf to what was happening in the world around us. But while […]

September 28, 2020

Expect the Unexpected – What 2020 is Teaching us About Crisis Communications Planning

For a long time to come, 2020 will be known as the year that changed everything – the way we live, socialize, shop, travel and work. You name it and it was impacted this year. That includes crisis communications plans that were already in place. Many businesses have formal plans that help them prepare for their worst-case scenarios, but who was ready for a pandemic that affected how businesses operate, or for national protests as a result of racial injustice that held businesses accountable to be transparent about where they stood in the Black Lives Matter movement? The answer: absolutely no one.

September 1, 2020

Are Podcasts Finally Ready for Prime Time?

Podcast advertising has recently become a hot topic among brands and media planners. In today’s PriceWeber Plain Talk post, we’ll talk about why the medium is growing, some reasons it might be time to consider adding podcasts to your media strategy and some of the best practices for podcast advertising if you do. The technology […]

April 16, 2020

Is the Clock Ticking on TikTok?

While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.

March 27, 2020

Trust, COVID-19 and Corporate America

In this edition of our plain-talk series, we’ll take a look at brand trust and corporate social responsibility, and discuss how the two are playing out during the current COVID-19 global crisis.

January 9, 2020

Influencer Marketing Strategy – Is Influencer Marketing Right for You?

Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.

October 1, 2019

PriceWeber Goes Pink to Raise Breast Cancer Awareness

In honor of PriceWeber’s client, Susan G. Komen Kentucky, and the millions of men and women affected by breast cancer each year across the world, the digital-forward, full-service marketing and advertising agency is displaying a giant 40-foot pink ribbon outside its building on Shelbyville Road during Breast Cancer Awareness Month.

June 28, 2019

Social Responsibility Trends

In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of trust in the U.S. government’s ability to handle domestic issues. Meanwhile, trust in the government to handle international issues ranks only six points higher at a mere 41 percent.

December 7, 2018

Cracking A Few (More) Nuts

Standing 39-feet and 6-inches tall, the National Addy award-winning nutcracker has returned to PriceWeber offices to spread holiday cheer to onlookers who pass by the full-service digital advertising agency’s Shelbyville Road office.

August 3, 2018

Giant Hershey’s S’more On Shelbyville Road?

One of Louisville’s largest advertising agencies is celebrating 50 years in business. PriceWeber kicked off its anniversary celebrations today by transforming a bell tower at its Shelbyville Road offices into a public art installation depicting the classic ingredients of a Hershey’s s’more.

January 11, 2017

PriceWeber Has New Marketing Habitat

There’s no better way to start a New Year than with a new client. And when that client includes a polar bear, snowy owls, Siberian tiger, and western lowland gorillas (to name a few)…that’s just icing on top.

December 19, 2016

Cracking a Few Nuts

We didn’t say it, but Gene Marks of The Washington Post did. This holiday season, PriceWeber wanted to create a unique way to showcase our festive spirit while driving awareness for our client Louisville Ballet. So we constructed a 39-foot, 6-inch nutcracker. The result is “cracking a few nuts” from its position just off Shelbyville Road. And yes, it can actually crack a nut.

Nonprofit Archives - PriceWeber