Pink ribbon on PriceWeber's bell tower

40-foot pink ribbon wrapped around the PriceWeber bell tower for the month of October

In honor of PriceWeber’s client, Susan G. Komen Kentucky, and the millions of men and women affected by breast cancer each year across the world, the digital-forward, full-service marketing and advertising agency is displaying a giant 40-foot pink ribbon outside its building on Shelbyville Road during Breast Cancer Awareness Month.

“Every two minutes, a new case of breast cancer is diagnosed in the United States, and our client, Susan G. Komen Kentucky, is doing so much locally to help those affected by this disease,” said Fred Davis, CEO of PriceWeber. “Our passion for raising awareness for this disease starts in our own office. We all know someone who has been affected by breast cancer, and with more than 6 million worldwide survivors, many of our PriceWeber employees, their friends and families have been touched by this disease. We want to make a statement to breast cancer patients and survivors that we support them.”

During October, PriceWeber is encouraging breast cancer patients and survivors to stop by their 10701 Shelbyville Road office and snap a photo of themselves with the towering pink ribbon and share their breast cancer story on social media to help in the effort to raise awareness. Those participating can tag the PriceWeber and Susan G. Komen Kentucky social media channels. Since 1991, the recognizable pink ribbon has symbolized Susan G. Komen’s breast cancer efforts and the courageous breast cancer fighters.

Women in the United States have a 1 in 8 lifetime risk of being diagnosed with breast cancer, making it the most common cancer among women. Men in the U.S. have a 1 in 1000 lifetime risk of being diagnosed. Research, education and direct help to breast cancer patients funded by Susan G. Komen have greatly contributed to the 40 percent decline in breast cancer deaths in the U.S. between 1989 and 2016. Susan G. Komen Kentucky has invested more than $11 million in community breast health programs throughout its 111-county service area in Kentucky and southern Indiana, and has helped contribute to the more than $1 billion invested globally to research.

The PriceWeber bell tower has become a fun way for the company to recognize special holidays. For the past two years, PriceWeber has celebrated National S’mores Day in August by constructing a larger-than-life s’more in honor of its sweetest client, The Hershey Company. Additionally, over the past three holiday seasons PriceWeber has repurposed the bell tower into a 40-foot tall nutcracker.