It’s hard to believe it’s been over a decade since I first sat down, skeptically, at a lunch and learn with RocketFuel, one of the first ad tech heavyweights, to learn about this thing called programmatic digital advertising. Promising to serve the right ad in the right space at the right time to the right […]
For many small and mid-sized businesses, a healthy and well-maintained Google Business Profile (GBP) can be one of the largest key drivers for leads and customer engagement. What many business owners may find challenging, however, is the difficulty in gaining visibility in the coveted “map pack” of SERP. For businesses heavily reliant on leads through […]
Few sporting events rival the Kentucky Derby’s blend of tradition, historical significance and sheer spectacle. For Dan Dry, PriceWeber’s Director of Content Creation and a seasoned photographer with 45 years of experience photographing “The Greatest Two Minutes in Sports,” the Derby is more than just a horse race – it’s a canvas where stories are woven, emotions […]
The term “redlining” originated during the Great Depression to describe the discriminatory practice of intentionally underserving or refusing to lend to populations thought to be less desirable. This practice was typically conducted at the neighborhood level and disproportionately affected urban areas with high concentrations of racial and ethnic minorities. Redlining was one of the mechanisms […]
The relationship between social media and organic search engine optimization (SEO) has become increasingly intertwined. Social media platforms serve as more than just channels for connecting with friends or sharing cat videos – they have evolved into powerful tools for increasing visibility while driving referral traffic to your website. Couple this with Google serving up […]
There’s an old saying that goes something like, “Make hay while the sun shines.” The gist of this is, of course, when the opportunity presents itself to do something like grow your business, you should probably do it because we all know the sun won’t shine forever. Whether you are a small business owner or […]
As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]
For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]
Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later […]
2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]
PriceWeber and the Kentucky Association of Sexual Assault Programs (KASAP) have been honored nationally for an impactful campaign that helped raise awareness of the pervasive issue of sexual assault within communities statewide. PriceWeber and KASAP earned national accolades on Friday, Dec. 15, during PR Daily’s 2023 Media Relations Awards at the National Press Club in […]
PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]