Blog - Financial Services Marketing

If there is a big news story in banking so far this year, it’s the failure of the 16th largest bank in the United States. Silicon Valley Bank out of Santa Clara, California, failed on March 10, 2023. The SVB collapse, which took place over the course of roughly 48 hours, reverberated through the banking world. It has caused a number of ripple effects over the last week. Despite the good news for depositors from the government, the days and weeks ahead of us are sure to produce a litany of analyses focused on the financial fundamentals of the institution, the impact on the startup community, and the human cost of lost jobs. We believe there is some value in spending a few moments talking about this near tragedy from a communications perspective. In this edition of Compound Interest, we examine the communication collapse that contributed to the Silicon Valley Bank crisis. More importantly, we share 10 crisis PR tips for banks to follow. Don’t let what happened to SVB doesn’t happen to you.

Mortgage volume is rising, and lenders who want their share need more than rate promotions to compete. Build your strategy around MLO thought leadership, local SEO, and a strong review presence. An always-on marketing approach builds a more consistent pipeline than chasing rate cycles. Learn how to position your institution for sustainable mortgage growth.

Over the past year, the hype around the metaverse has accelerated at a dizzying pace. With all the talk, speculation ran wild about what this means for various industries. In this article, we will look at what it means for the financial services industry. In today’s edition of Compound Interest, we will review what’s happening in the metaverse now and what’s to come for the industry. We’ll also look at some of the more practical applications in metaverse banking that banks and credit unions can build a strategy around sooner rather than later.

Traditional banks and credit unions have built strong brand equity, but non-traditional competitors are chipping away at that advantage. Investing in technology is essential, but it can’t come at the expense of your brand. Learn why protecting and strengthening your financial services brand is just as critical as keeping up with innovation.

Most consumers now prefer to manage their banking digitally, and digital-only banks are capturing a growing share of new accounts. Traditional institutions need a strategy that covers every stage of the customer relationship, from awareness through onboarding and ongoing engagement. Discover how to build a digital engagement cycle that turns prospects into long-term customers.

Most banks have a CRM, but many aren’t getting real value from it. The gap usually comes down to platform selection, data quality, and treating rollout as a change management effort. Learn what it takes to make CRM work in a regulated environment, from choosing the right platform to staying compliant while you do it.

Community banks and credit unions can’t outspend national banks, but they can outmarket them. The advantage lies in what you already have: local presence, personal relationships, and deep community ties. Learn how to turn those strengths into a digital marketing strategy that drives deposit and loan growth.

Competing with national banks on a smaller budget requires sharper strategy. The most effective bank marketing starts with data: understanding what you have, analyzing it objectively, and letting insights drive decisions. Learn how to build a marketing strategy that allocates resources based on opportunity, not last year’s budget.