Blog - inclusive marketing

Many advantages come from the modern marketing landscape due to the technologies and data that marketers possess. Unfortunately, truly fair lenders can potentially put themselves at serious risk by unintentionally excluding certain populations from their marketing offers as a result of targeting what they view as desirable audiences. In this installment of Compound Interest, we will examine how financial institutions can steer clear of redlining risks from purely a marketing perspective.

As frontline healthcare professionals, nurses play a critical role in our society. They provide essential care and support to patients in hospitals, clinics, and other healthcare settings. Every year, National Nurses Week begins May 6th in the United States. This week is an opportunity for healthcare organizations and the general public to recognize nurses’ contributions and vital role in our healthcare system. In this edition of Plain Talk, we’ll discuss the importance of recognizing National Nurses Week in healthcare recruiting.

When we talk about diversity in marketing, we first have to identify that we’re talking about target audience diversity—racial, ethnic, and sexual diversity and inclusion. Marketing diversity can refer to a product or geographic diversification. This article is about the inclusion, exclusion, targeting, and stereotyping of women, minorities, and the LGBTQIA+ community and our industry’s efforts to improve. As marketers, our job is to be on the edge but not over the cliff. In college, we were told that we both mirror and mold our zeitgeist. So, while we were subject to the time and cultures of the said past times, we can and should still be judged for the directions we led.

Consumers, investors, employees, policymakers, and business partners are becoming more interested in learning the benefits of ESG, driving its importance and complexity for companies and institutional investors. While it’s predominantly linked in its most formal executions with publicly traded corporations, there is value to smaller private companies and brands to enhance or grow a halo effect if done properly, with purpose and authenticity from all involved. In this edition of Plain Talk, we’re not giving advice on developing an ESG initiative. Instead, we’re focusing on 11 ideas to boost your ESG branding by leveraging your practices.

Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern.