Blog - marketing compliance & advertising regulations

You know those pop-ups you see when you first land on a website? The ones that say something like, “This website uses cookies, blah, blah…” This little “cookie banner” has become the center of a growing area of digital marketing compliance that brands cannot ignore because this cookie banner and what it represents is at the center of global data privacy regulation. And as regulations are implemented across the world and back home in individual states, the increase in privacy-related litigation has become noteworthy. So, in this edition of Plain Talk, we will dig into the somewhat murky world of “consent management” and what marketers need to know to stay out of hot water.

Many advantages come from the modern marketing landscape due to the technologies and data that marketers possess. Unfortunately, truly fair lenders can potentially put themselves at serious risk by unintentionally excluding certain populations from their marketing offers as a result of targeting what they view as desirable audiences. In this installment of Compound Interest, we will examine how financial institutions can steer clear of redlining risks from purely a marketing perspective.

Show of hands if you’d watch a reality show called “Your Money or Your Life.” I mean, who wouldn’t?! I can picture the beautiful, backstabbing cast now.

Unfortunately (or perhaps fortunately), in this edition of Plain Talk, we’ll talk about how Google protects your money and your life when you’re searching online. More importantly, we’ll discuss what type of content Google expects from you as a business with a website that impacts consumers. Welcome to the world of YMYL–Google’s guidelines for websites that can impact a person’s quality of life. Learn what it is, why it matters, and how to make sure you’re implementing it on your website.

If your website is currently WCAG 2.1 AA or AAA compliant, you can stop reading now. This is true if you’re concerned about the new WCAG 3.0 compliance threshold or potential negative SEO effects from not immediately adopting these new standards. Your website will still be compliant for likely three or more years. However, if you’re curious or interested in web accessibility, but it makes your head swim, then read on. In this installment of Plain Talk, we’ve spent some time to try and make WCAG 3.0 more understandable.

The California Consumer Privacy Act, as amended by the California Privacy Rights Act in 2020, is one of the strictest consumer privacy laws in the U.S. and has been actively enforced since 2020. In this Plain Talk, we’ll bring you up to speed on where the CCPA stands today and answer the compliance questions that matter right now.

So deeply has the web penetrated how we navigate the world, that today your website could land you in court for a pretty unexpected reason. Let’s take a look at understanding ADA accessibility for websites.