Content Creation

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October 5, 2023

When Stock Photography Fails, and Can AI Save It?

Recently, we onboarded a new client with a rapidly growing technology company. The company needed help in several areas, but most importantly, they needed a new website. In reviewing their current website, we noticed a stock photo we laughed about because we were certain we’d seen it many times before. After a quick Google Images […]

August 25, 2022

Seven Reasons to Make Black & White Ads in a Full-Color World

Many of our articles are about tangible topics, with acronyms like ESG, ABM, or GBP. Marketing, though, is about the mastery of both the objective and the subjective to help you best sell your products or services. In this edition of “Plain Talk,” we’ll discuss why your brand might choose to use black and white […]

July 21, 2022

Tips for Building a Content Strategy for SERP

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]

NEWS

News

October 19, 2023

PriceWeber Receives 32 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]

News

August 17, 2023

PriceWeber Achieves Canopy Certification

PriceWeber is proud to announce its achievement of Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky through a rigorous assessment of key metrics in leadership, culture, governance, and external impact. […]

News

June 30, 2023

PriceWeber Expands Footprint Into Lexington With Addition of Second Office

PriceWeber has announced a second office location in Lexington, Kentucky, within the Base 110 co-working space at 110 W. Vine Street in downtown Lexington. PriceWeber has been headquartered in Louisville for 54 years and serves clients statewide and nationwide. Some of its clients include AHF Products, Brown-Forman, Blessings in a Backpack, BrightSpring Health Services, Centra […]

CREATIVE

February 14, 2022

Shake it! – Why Super Bowl Advertisers Bet Big on Nostalgia Tunes

It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]

October 22, 2020

CGI for Marketing and Advertising – It’s Not Just for Spaceships and Dinosaurs Anymore

In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer-generated imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in a […]

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Dan Dry

Content Creation

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