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May 17, 2022

B2B Digital Marketing Today – Three Critical Things You Need to Know

During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]

March 23, 2022

Banking in the Metaverse: Finding Practical Opportunity Within Virtual Complexity

Over the past year, the hype around the metaverse has accelerated at a dizzying pace. With all the talk, it was natural that speculation would run wild with what this means for various industries. In this article, we will look at what it means for the financial services industry. In today’s edition of Compound Interest, […]

February 28, 2022

Why Storytelling Matters in B2B Marketing

Few marketing tropes have been thrown around over the past several years quite as much as “storytelling.” Many a book, webinar or convention speech has talked about the nature and importance of storytelling, but more often than not, that content has focused on storytelling for consumer brands. Clearly, storytelling is important. We learn about our […]

NEWS

December 29, 2021

Rewinding the Clock on 2021

While the COVID-19 pandemic continued to prevail in 2021, we were able to restore some sense of normalcy. Our team returned to trade shows for the first time since 2019, swapped the sweatpants for slacks for the occasional in-person client meeting, and we were finally able to limit the number of times we had to […]

October 22, 2021

PriceWeber Receives 34 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]

News

June 28, 2021

Louisville Advertising Agency Named to “Best Places to Work in Greater Louisville” List for Second Time

For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.

CREATIVE

February 14, 2022

Shake it! – Why Super Bowl Advertisers Bet Big on Nostalgia Tunes

It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]

October 22, 2020

CGI for Marketing and Advertising – It’s Not Just for Spaceships and Dinosaurs Anymore

In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]

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Dan Dry

James L Reid

Content Creation

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