The core of PriceWeber’s creative department is a 360-degree approach, where insights and strategy merge with design and messaging to create cross-media customer experiences that drive business results. At PriceWeber, we strive to offer creative direction and innovative problem solving that’s on strategy, on brand, on time, and on budget.

Capabilities

  • Advertising
  • Branding/Identity: B2B; B2C
  • Sales Promotion/Retail Display
  • Design and Copywriting
  • Packaging Design
  • Trade Show Design

Category Experience

Our work in action

KORBEL California Champagne

Seasonal Wraps

Korbel California Champagne consumer image of group enjoying Korbel in an outdoor setting

Challenge

The champagne and sparkling wine segment is constantly challenged to break out of traditional usage occasions (e.g. New Year’s Eve) in order to grow volume and increase trial. PriceWeber was challenged to help grow KORBEL California Champagne case sales 5-10 percent year-over-year by creating new seasonal opportunities and occasions for potential consumers.

Collection of Korbel California Champagne seasonal wrap bottles designed by PriceWeber

Solution

Based on consumer research, PriceWeber helped identify secondary seasonal, regional, and occasion-based opportunities where consumers would be open to incremental champagne/sparkling wine purchase.

Because of the heavy competition for facings and display space off premise and cooler space on premise in the wine industry, PriceWeber recommended leveraging custom bottle wraps to stand out on shelf for each occasion. Wrap themes included the summer season and Valentine’s Day, but also a gift-giving wrap, packaging specifically for nightclub bottle service, and our first location-focused packaging for New Orleans.

Results

17%

year-over-year case sales growth

Skill Leader(s)

Richard Johnson, Chief Creative Officer PriceWeber Marketing, Louisville KY

Richard Johnson

Sr. VP and Chief Creative Officer

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