For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
The core of PriceWeber’s creative department is a 360-degree approach, where insights and strategy merge with design and messaging to create cross-media customer experiences that drive business results. At PriceWeber, we strive to offer creative direction and innovative problem solving that’s on strategy, on brand, on time, and on budget.
- Branding/Identity: B2B; B2C
- Sales Promotion/Retail Display
- Design and Copywriting
- Packaging Design
- Trade Show Design
KORBEL California Champagne
The champagne and sparkling wine segment is constantly challenged to break out of traditional usage occasions (e.g. New Year’s Eve) in order to grow volume and increase trial. PriceWeber was challenged to help grow KORBEL California Champagne case sales 5-10 percent year-over-year by creating new seasonal opportunities and occasions for potential consumers.
Based on consumer research, PriceWeber helped identify secondary seasonal, regional, and occasion-based opportunities where consumers would be open to incremental champagne/sparkling wine purchase.
Because of the heavy competition for facings and display space off premise and cooler space on premise in the wine industry, PriceWeber recommended leveraging custom bottle wraps to stand out on shelf for each occasion. Wrap themes included the summer season and Valentine’s Day, but also a gift-giving wrap, packaging specifically for nightclub bottle service, and our first location-focused packaging for New Orleans.
year-over-year case sales growth
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