Social media has radically transformed how businesses and brands engage and interact with their customers. These powerful networking and communications tools are among the most important – and most misunderstood or mismanaged – marketing and reputation management tools available today. PriceWeber’s experienced Social Media Department operates as an extension of our Public Relations and Creative departments to create engaging social content, manage your social media channels and monitor the health of your brand or business across the social universe in times of tranquility or crisis. And just like every strategy we create, our social media plans and content are the product of inter-departmental collaboration grounded in measurable objectives and guided by Key Performance Indicators.
An organic artisan chocolate brand founded in 2001, DAGOBA soon amassed a dedicated following of fans drawn to its sustainable chocolate infused with unique flavors. Following years without a cohesive marketing strategy, however, brand awareness had dwindled and that fan base was stagnant. For its relaunch in 2017, which included an exclusive partnership with Target stores and a new nonprofit initiative, DAGOBA engaged PriceWeber to lead its public relations and social media initiatives.
PriceWeber developed an integrated public relations and social media strategy that streamlined messages across DAGOBA’s owned media channels, generated a steady drumbeat of earned coverage, enabled consumers to engage online, and strategically amplified content to the brand’s target audiences. Our Content Creation Studio created social content to engage DAGOBA’s core audience. Our PR and social team developed month-to-month calendars to drive a consistent flow of that content. Through our research and strategy, we better defined target audiences and created custom audiences for amplified content, increasing reach, impressions, and engagement.
PriceWeber leveraged a limited budget to reactivate the brand and amplify its products to a wider audience of potential and existing customers—1.9 million in all—and to help create a year of rejuvenation for DAGOBA Organic Chocolate:
