Media Archives

April 15, 2024

PriceWeber and Kentucky Association of Sexual Assault Programs Receive Prestigious Award From PRWeek

As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]

March 21, 2024

PriceWeber Named One of the “Best Places to Work in Kentucky” for Fifth Year in a Row

For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]

February 1, 2024

Sammy Hagar and Guy Fieri Unveil “A Reputation Earned” – The First Comprehensive Creative Campaign for Santo Spirits Tequila Portfolio – In Partnership With PriceWeber

Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later […]

January 19, 2024

Is Your Digital Marketing Plan Missing Twitch?

In the dynamic world of digital marketing, platforms continually evolve, and with over 140 million monthly active users, Twitch has emerged as a powerhouse for brands seeking to engage with diverse audiences under the age of 45. In this edition of Plain Talk, we’ll discuss the following: What is Twitch? Who is Twitch’s target audience/demographics? […]

January 3, 2024

Projects of 2023 That Live In Our Head Rent-Free

2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]

November 30, 2023

Is TikTok the New Platform for Infomercials?

You may be as surprised as I was to find out that the infomercial industry is said to have generated nearly $250 billion in sales globally in 2022. In the U.S. alone, infomercial sales are expected to hit $11 billion this year, a 10% increase from 2022. As a millennial, I don’t watch much terrestrial […]

October 19, 2023

PriceWeber Receives 32 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]

September 8, 2023

Are Gen Z Tax Refunds on Your Marketing Radar?

Does Gen Z spend their tax refunds differently than older taxpayers? The simple answer is, yes! Is now the time to talk about how tax refund season can fit into your marketing plans? Also, yes! After all, you know the old saying “in this world nothing is certain, except death and taxes.” So in this […]

August 17, 2023

PriceWeber Achieves Canopy Certification

PriceWeber is proud to announce its achievement of Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky through a rigorous assessment of key metrics in leadership, culture, governance, and external impact. […]

July 14, 2023

The Rise of Generative AI in Search – What You Can Do Now

This year at Google’s I/O 2023 conference, Google unveiled a host of new products and features, and unsurprisingly, the focus was on efforts and advancements made by leveraging artificial intelligence (or “AI”). It was so important to Google to establish expertise, authority and trust (sound familiar?) in all things AI that Google execs used the […]

July 6, 2023

Why YouTube should consider bringing back the traditional banner ad for Gen Z

YouTube has more than 2.68 billion active users as of 2023. Baby Shark Dance alone has been viewed on YouTube 12.3 billion times. Yet despite having 2022 revenues of $29.24 billion, YouTube’s revenues have dropped for three quarters in a row! So, while they didn’t ask, we’re offering a suggestion that might help – bring […]

June 30, 2023

PriceWeber Expands Footprint Into Lexington With Addition of Second Office

PriceWeber has announced a second office location in Lexington, Kentucky, within the Base 110 co-working space at 110 W. Vine Street in downtown Lexington. PriceWeber has been headquartered in Louisville for 54 years and serves clients statewide and nationwide. Some of its clients include AHF Products, Brown-Forman, Blessings in a Backpack, BrightSpring Health Services, Centra […]

June 13, 2023

PriceWeber Announced as Top 10 Winner In “Best Places to Work in Kentucky” Category

For the third year in a row, PriceWeber has been announced as a Top 10 winner in its category during the “Best Places to Work in Kentucky” ceremony. This is the fourth year in a row the organization has made this prestigious statewide list.

June 8, 2023

Gen Z and the Case for Out-of-Home Media

When you think of Gen Z (age group 11-26) and media, a litany of words come to mind: social media, influencer, TikTok, Instagram, Snapchat, video games, Netflix, podcast, livestream, etc. But as far back as early 2017, research by Kantar Millward Brown found that 55% of Generation Z respondents view out-of-home (OOH) positively. This is […]

May 11, 2023

An Advertising Mom’s Mother’s Day Wish for the Marketing Community

Happy Mother’s Day! Mother’s Day is fast approaching, and an estimated 84% of U.S. adults will be celebrating this year. This day can bring a variety of emotions, and it can mean different things to different people, but at its core, it’s a day to celebrate the motherly figures in our lives and share our […]

March 15, 2023

Louisville Advertising Agency Named One of the “Best Places to Work in Kentucky” for Fourth Year in a Row

For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]

March 9, 2023

Reaching Gen Z: The Case for Paid Media

1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]

February 14, 2023

Stop Me if You’ve Heard This One Before… Why Humor Was King in Super Bowl 2023 Ads

It’s that time of the year in ad land when we take a look at the commercials produced at exorbitant cost and placed at, well, exorbitant cost to give brands (and ad agencies) their thirty seconds of Super Bowl fame. But something seemed a little different this year, and it’s not just the absence of […]

January 18, 2023

PriceWeber Announces Five New Company Shareholders to Kick Off 2023

PriceWeber, a digital-forward, full-service marketing, advertising and public relations agency, is kicking off the new year by electing five new company shareholders. The agency has added Steve Kozarovich, Mike Nickerson, Donna Lee, Michelle Stevens, and Tamara Davis to its previously existing group of 7 shareholders. “Each of these individuals has proven themselves to be an […]

October 24, 2022

Three Advertising Scams that May Be Ruining Your Campaign

Brands spend a ton of money getting the word out, driving engagement and generating sales, but fraudulent practices are costing advertisers billions every year. In this edition of Plain Talk, we’ll talk about three shady practices separating you from your hard-earned ad dollars and costing you sales. We’ll discuss: What are click and form fraud, […]

October 10, 2022

Effective Marketing Messages – 5 Tips for Bridging the Gap Between Media and Creative

So, you have the insights to drive your media plan and your messaging but are you really using media “right?” In this edition of Plain Talk, we’ll talk about how to ensure your creative content is made to work ideally with each medium in the plan to maximize the power of your campaign with effective […]

July 28, 2022

Invited Personalization and the Invisible Battle for Your Attention

There’s an invisible battle being waged for your attention in the background of the internet. Brand websites, social media apps, and search engines are all vying for your attention by applying algorithms that facilitate showing you content based on the probability that you’ll want to see it. In today’s edition of Plain Talk, we’ll walk […]

July 14, 2022

CX Beyond Your Assets and Problems With Programmatic Advertising: Is Your Media Placement Damaging Your Brand?

Have you ever been to a webpage that wasn’t optimized for your phone properly, and the ads blocked the content? Have you had the page collapse on your article, then the banner ads block the scrollable part of the article? How about waiting so long for an ad to disappear that you clicked on the […]

June 23, 2022

Targeting Gone Wild: 3 Targeted Marketing Mistakes Hurting Your Media Campaigns

In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave, and what they believe all help build a picture of who is most likely to use your product […]

April 21, 2022

Influencer Marketing and Social Commerce – Is Now the Time?

Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews […]

March 23, 2022

Banking in the Metaverse: Finding Practical Opportunity Within Virtual Complexity

Over the past year, the hype around the metaverse has accelerated at a dizzying pace. With all the talk, it was natural that speculation would run wild with what this means for various industries. In this article, we will look at what it means for the financial services industry. In today’s edition of Compound Interest, […]

March 15, 2022

Is Anyone Paying Attention to Your Media?

We’ve all heard more than once that people today are overstimulated with information, and their attention is stretched thin. We all feel it, too – the subconscious tug of a thousand different things vying for our attention. In a single morning in a household like mine, kids are repeatedly asking the whereabouts of their favorite […]

February 14, 2022

Shake it! – Why Super Bowl Advertisers Bet Big on Nostalgia Tunes

It’s been a few years since we’ve seen this much effort and creativity invested in Super Bowl ads. Maybe it’s because the pandemic funk is lifting. Maybe it’s because 30 seconds cost advertisers an extra $1.5 million this year, but man, there were some great ads! While we are still having trouble unseeing the awkward […]

February 1, 2022

Consumer Engagement in 2022 – A Revolution of Necessity

When COVID first hit in 2020 it brought a lot of uncertainty and along with it a lot of changes to the way people, brands and companies were engaging with each other. As the world collectively began to come to terms with the pandemic, we started to see a lot of brands and companies making […]

October 22, 2021

PriceWeber Receives 34 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]

September 8, 2021

Performance Marketing vs. Brand Marketing: Weighing Your Priorities

In 2015, super brand Adidas realized they had a problem—they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas has been […]

August 31, 2021

How to Win Trade Media Friends and Influence Sales

Several years ago, a marketing professional from a large company told me trade media simply wasn’t worthy of their marketing plan. Talking about their product in trade media before it was available to consumers didn’t make sense to them. They had a sales team to handle getting the word out. No offense to their team, […]

August 16, 2021

Beyond Job Boards – Is Your Recruitment Marketing Missing Something?

Recruiting applicants should be an easy process…you post a job listing, you send it out on all the major job platforms, maybe have your employees share it on social media, and you’re done. Right? Well, not exactly. As many business owners have experienced in 2021, hiring quality applicants is getting harder and harder. In this […]

July 15, 2021

Today’s Biggest Threat to Business Recovery

The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]

June 28, 2021

Louisville Advertising Agency Named to “Best Places to Work in Greater Louisville” List for Second Time

For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.

June 15, 2021

C-Stores In An Omnichannel World

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]

June 3, 2021

Can You Bank On Your Brand?

Balancing Innovation and Branding for Long-Term Growth For traditional banks and credit unions that enjoy strong name recognition, the value of their name carries equity. For many years, this has been a fixed dynamic that isn’t lost upon anyone in the industry. Over the last few years, traditional institutions have been finding themselves having to […]

April 13, 2021

The Rise of Micro-Influencers in Healthcare Marketing

When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]

April 6, 2021

PriceWeber Names Industry Veteran as New Company Shareholder

PriceWeber, a digital-forward, full-service marketing and advertising agency, has named current Media Director, Mary Kate Reed, as a new company shareholder and Senior Vice President.

March 30, 2021

A Fresh Look at Digital for Healthcare

The healthcare industry has been slower to accept and embrace digital in the past, and it’s not completely their fault – there are federal privacy regulations, and other challenges have made traditional advertising more appealing. In addition to traditional marketing, healthcare providers also made good use of in-office marketing tactics. But with COVID-19 and the […]

March 4, 2021

Louisville Advertising Agency Named to “Best Places to Work in Kentucky” List for Second Year in a Row

For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).

Convert More Sales With SMS

Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]

January 25, 2021

A Future Without Cookies

For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]

December 28, 2020

A Few of Our Favorite Things

This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]

November 24, 2020

Using Unspent Trade Show Dollars to Drive Leads

As 2020 – a year unlike any other – finishes up, marketers are faced with a new world of replacing crucial business leads. One of the most impactful methods – trade shows – is still in flux. Many early 2021 shows have been canceled while others are considering postponing or moving to a completely virtual platform, […]

November 17, 2020

Six Keys To Digital Lead Gen Domination

Today we can’t think of any B2B or B2C business that doesn’t need more leads. With increasingly limited access to brick and mortar services, trade shows and shopping opportunities, those leads really need to be digital to keep your business healthy. Unfortunately, this is not a secret. Your competitors are likely upping their digital game […]

October 29, 2020

Six Tips to Maximize Sales Leads With Paid Search

Whether your focus is on B2B marketing or B2C, there are few topics more relevant today than generating qualified leads to move your sales forward. There are a great number of ways to do this (in combination for best results), but in today’s edition of Plain Talk, we’ll be discussing the anchor tactic for “pay-per-click” […]

April 16, 2020

Is the Clock Ticking on TikTok?

While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.

April 9, 2020

Community banks, critical to economic recovery

If you’ve been in the banking business for a while like me, you can attest to the fact that for decades, pundits have declared virtually every recession, economic downturn or national crisis to be the death knell of community banks, and in 2020, the financial emergency caused by the global pandemic is no different.

July 22, 2019

Digital ads that drive business

If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web.

June 21, 2018

PriceWeber Wins Third Telly Award

PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.

June 23, 2016

PriceWeber Wins Two Telly Awards

PriceWeber is the recipient of two Telly Awards, the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions and web commercials, videos and films.

Media Archives - PriceWeber