In 2015, super brand Adidas realized they had a problem – they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas […]
Media Archives | PriceWeber
Several years ago, a marketing professional from a large company told me trade media simply wasn’t worthy of their marketing plan. Talking about their product in trade media before it was available to consumers didn’t make sense to them. They had a sales team to handle getting the word out. No offense to their team, […]
Recruiting applicants should be an easy process…you post a job listing, you send it out on all the major job platforms, maybe have your employees share it on social media, and you’re done. Right? Well, not exactly. As many business owners have experienced in 2021, hiring quality applicants is getting harder and harder. In this […]
The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]
Louisville Advertising Agency Named to “Best Places to Work in Greater Louisville” List for Second Time
For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.
According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]
Balancing Innovation and Branding for Long-Term Growth For traditional banks and credit unions that enjoy strong name recognition, the value of their name carries equity. For many years, this has been a fixed dynamic that isn’t lost upon anyone in the industry. Over the last few years, traditional institutions have been finding themselves having to […]
When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]
PriceWeber, a digital-forward, full-service marketing and advertising agency, has named current Media Director, Mary Kate Reed, as a new company shareholder and Senior Vice President.
The healthcare industry has been slower to accept and embrace digital in the past, and it’s not completely their fault – there are federal privacy regulations, and other challenges have made traditional advertising more appealing. In addition to traditional marketing, healthcare providers also made good use of in-office marketing tactics. But with COVID-19 and the […]
Louisville Advertising Agency Named to “Best Places to Work in Kentucky” List for Second Year in a Row
For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).
Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]
For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]
This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]
As 2020 – a year unlike any other – finishes up, marketers are faced with a new world of replacing crucial business leads. One of the most impactful methods – trade shows – is still in flux. Many early 2021 shows have been canceled while others are considering postponing or moving to a completely virtual platform, […]
Today we can’t think of any B2B or B2C business that doesn’t need more leads. With increasingly limited access to brick and mortar services, trade shows and shopping opportunities, those leads really need to be digital to keep your business healthy. Unfortunately, this is not a secret. Your competitors are likely upping their digital game […]
Whether your focus is on B2B marketing or B2C, there are few topics more relevant today than generating qualified leads to move your sales forward. There are a great number of ways to do this (in combination for best results), but in today’s edition of Plain Talk, we’ll be discussing the anchor tactic for “pay-per-click” […]
While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.
If you’ve been in the banking business for a while like me, you can attest to the fact that for decades, pundits have declared virtually every recession, economic downturn or national crisis to be the death knell of community banks, and in 2020, the financial emergency caused by the global pandemic is no different.
If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web.
PriceWeber has received a Bronze Telly in the 2018 Telly Awards, the premier award program honoring the best television and video work in the multi-screen era. The full-service digital advertising agency won for a TV spot titled “Polar Splash” produced for KORBEL California Champagne.
PriceWeber is the recipient of two Telly Awards, the premier award honoring outstanding local, regional and cable TV commercials and programs, the finest video and film productions and web commercials, videos and films.