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Illustration showing interactive booth elements and attendee engagement, used to support trade show lead generation strategies in a B2B setting.

7 Strategies for Better Trade Show Lead Generation

In times of economic uncertainty, smart brands are shifting from broad awareness to focused, measurable tactics that influence buying decisions. In this edition of Plain Talk, we’ll give the humble trade show its due as B2B marketers flood back to this time-tested selling tool.

Illustration of a confident female doctor emerging from a smartphone surrounded by positive online reviews, hearts, thumbs up, and patient feedback icons—symbolizing building trust with patients through digital reputation.

Reputation Rx: Building Patient Trust in the Digital Age

Long gone are the days when people whispered about a healthcare provider’s reputation while sitting in their waiting room. Now, all you need is Google and a computer or cell phone. In this digital age, trust in healthcare is shaped by online reviews, social media, and a provider’s ability to communicate with empathy and transparency. In this edition of Vital Signs, we’ll explore how reputation shapes patient confidence and trust, why digital perception matters more than ever, and what healthcare providers and systems can do to earn (and keep) that trust in a review-driven world.

Illustration of a person planning customer retention strategies for banks, with icons for feedback, ratings, and engagement.

Customer Retention Strategies for Banks: A 2025 Playbook for Bank & Credit Union Marketers

Customer retention is more critical than ever for banks and credit unions, especially as acquiring new clients can cost significantly more than keeping existing ones. With 13% of retail banking customers likely to switch within two years and ongoing marketing challenges, financial institutions must take a strategic approach. This playbook outlines five proven customer retention strategies for banks to boost engagement, reduce churn, and increase customer lifetime value.

Illustration showing two professionals shaking hands in front of a large checklist, surrounded by charts, graphs, and digital icons, representing collaboration and planning during a marketing RFP process.

How To Write a Marketing RFP for Your Next Agency Partner

Most organizations don’t write marketing requests for proposals (RFPs) very often, and that’s understandable. When you do, it usually means your business is facing a moment of change. Whatever the reason, the goal is the same: to find the partner that can help you move your brand forward. However, sometimes that’s where the trouble starts.

Because most teams are unfamiliar with the RFP process, they often write documents that are too vague, too rigid, or too focused on the wrong things. In this edition of Plain Talk, we’ll share some practical steps to help you write better marketing RFPs—the kind that lead you to the right agency partner.

PriceWeber PriceWeber
14 min read
May 19, 2025
Illustration of a doctor using digital tools to represent modern patient engagement and virtual healthcare communication.

Modern Patient Engagement: The New Rules Healthcare Marketers Can Use to Build Trust

There was a time, not so long ago, when healthcare marketing meant making sure your hospital had a good billboard and your practice showed up on Google Maps. But those days are over. Today, healthcare decisions are shaped less by proximity and more by trust, experience, and emotional connection. Today’s patients aren’t just looking for care, they’re looking for care they can believe in. And that has changed everything. In this edition of Vital Signs, we’ll explore how the rules of modern patient engagement have changed, what healthcare marketers need to do differently, and why empathy, authenticity, and personalization aren’t just nice-to-haves anymore-they’re the price of entry

PriceWeber PriceWeber
6 min read
May 07, 2025
Illustration of two people measuring growth using a tape measure and bar chart, symbolizing scaling marketing.

Scaling Marketing Strategy To Grow Your Business

From start-ups to mature companies, mom n’ pops to multinationals, every product or service should have a marketing strategy. While surprisingly there are many definitions of strategy (and tactics)—some good, some not so good, we can all agree that when marketing is working, there will come a time when your strategy will need to scale to keep your business ahead of competitors. In this edition of Plain Talk, we’ll dig into how marketing strategies must scale to support (and keep up with) your brand and, more importantly, how to recognize the signs when it is time for a change.

PriceWeber PriceWeber
13 min read
Apr 10, 2025
Infogragraphic funnel image depicting how content marketing for financial services works

How Financial Services Institutions Can Nail Their Content Marketing Strategy

The level of effort that financial institutions place on developing engaging content has sky-rocketed in recent years. This isn’t surprising, given that an effective content strategy can help attract new customers and retain existing ones. It also serves as an opportunity to educate your community on financial matters. But with so many institutions taking this approach, what sets the winners apart from the losers? The most successful content marketers in the financial industry have one thing in common—a great strategic foundation for their content. In this edition of Compound Interest, we examine what goes into a content marketing strategy for financial services that will set you up for success.

Header image depicting social media images in a head

2025 Social Media Trends and Updates: Scrolling Into the New Year

Keeping up with social media trends and updates sometimes feels impossible. Algorithm changes, new features, and even entirely new platforms are popping up regularly. From the uncertain future of TikTok in the U.S. to the rise of artificial intelligence (AI) and augmented reality (AR) reshaping the digital landscape, 2024 saw its fair share of changes to social media. In this edition of Plain Talk, we’re diving into the most significant social media shifts of 2024 and sharing our predictions for what’s on the horizon in 2025.

PriceWeber PriceWeber
17 min read
Jan 08, 2025