In this edition of Plain Talk, we’ll discuss B2B trade show trends. We hope you’ll gain valuable insights that you can apply to your B2B marketing regimen.

Healthcare organizations are competing for talent in one of the tightest labor markets in the country. Candidates increasingly prioritize flexibility, well-being, and culture, so recruitment strategies built around compensation alone won’t cut it. Learn how a marketing-driven approach to employer branding and talent attraction can help you fill critical roles faster.

The California Consumer Privacy Act is one of the strictest consumer privacy laws in the U.S., and new regulations taking effect in 2026 expand its reach even further. Twenty states now have comprehensive privacy laws on the books, so this isn’t just a California problem. If your business collects personal data from consumers in any of these states, your privacy policies and opt-out mechanisms need to be current. Find out what the latest requirements mean for your compliance strategy.

For years, you’ve had your website on a partner’s proprietary content management system. Why is now the time for a change? In this installment of our Plain Talk digital series, we’ll explain open source vs proprietary CMS (and why it’s time to switch to open source).

If you haven’t been following the latest trends and best practices for mobile web design, you may be leaving money on the table. So, how do you design a better, more effective mobile website experience for your customers? In this installment of our Plain Talk digital marketing series, we’ll discuss five trends driving best practices in mobile web design trends.

ADA website accessibility is no longer optional, and lawsuits are climbing fast. Federal courts consistently rule that websites fall under Title III, and the DOJ now requires WCAG 2.1 Level AA compliance by April 2026. Most websites still fail basic accessibility checks. Learn why a code-level audit is the most effective first step to protecting your business.

Last month, this meme juxtaposing Tom Cruise and Wilford Brimley’s ages made the internet rounds, leaving innumerable blown minds in its wake. For those who followed up with Wikipedia, it proved true: When he filmed Cocoon in 1984, Brimley was 50 years old; Tom Cruise filmed Mission: Impossible-Fallout at 55. The age comparison between the two men has been circulating for the past few years, updating essentially with every new Mission: Impossible release, but this time it rocketed around social media faster, perhaps because Cruise is now in his mid-50s yet still pulling off his own stunts.

Lately, our society has engaged in much more discussion about the need to recognize bias in ourselves and our culture, in how we interact with and represent others. As a primary means of mass communication, advertising has a special role to play in this concern.

Guiding children requires nurturing, attention, and clear boundaries. So does managing the content of your website! It demands care and structure to prevent it from veering off course. Let’s explore three essential website content management tips using the principles of smart parenting to help you steer your website toward success and keep it on the right path.

Economic recession has been influencing decisions whether and where to attend college in recent years. A new survey bears out that this trend continues among teenagers despite news that consumer confidence is on the rise.