Marketing in regulated industries means answering to multiple regulators at once, and the penalties keep climbing. Get a cheat sheet of the consent, disclosure, and recordkeeping rules across FTC, HIPAA, FINRA, CAN-SPAM, TCPA, GDPR, and 19 state privacy laws before your next launch.
A casual reader looking at spirit sales numbers for 2020 might think it’s a pretty good year. After all, in July, Nielsen indicated a 52-week rolling sales increase of 5.1%. But those numbers do not tell the whole story. Overrepresentation in sales increases by the larger, high-awareness brands and well-known value brands, and stocking up (or hoarding) has potentially skewed the figures for months to come. Of greater concern is that off-premise stock-ups and at-home consumption may lead to spirit brands feeling more like commodities than before. Another concern is that the worst on-premise closures since Prohibition are straining the sales and brand value of many spirit brands. In today’s Plain Talk article, we’ll look at four strategies brands can use for their spirits marketing and how to overcome the effect of critical on-premise losses.
Podcast advertising has moved from an emerging trend to an essential part of modern media planning. In today’s Plain Talk, we’ll look at why podcasts have become such a powerful channel. Discover when it makes sense to add podcasts to your media strategy and find best practices to help you get the most from your investment.
While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.
Community banks and credit unions can’t outspend national banks, but they can outmarket them. The advantage lies in what you already have: local presence, personal relationships, and deep community ties. Learn how to turn those strengths into a digital marketing strategy that drives deposit and loan growth.
In this edition of our Plain Talk series, we’ll examine brand trust and corporate social responsibility and discuss how the two are interacting during the current COVID-19 global crisis. We’re exploring the ways smart brands continue to communicate and build trust with consumers from a physical distance.
As marketing professionals with years of experience, we’ve all learned to trust, to some degree, that little voice inside our heads that tells us when we may have stumbled across an idea that could be genius. Intuition. Inspiration. The gap in time and space where the magic happens. Creatives in our industry thrive on honing their intuition to drive new ideas and break new creative ground. But in today’s highly fragmented and diverse customer universe, many brands find out the hard way that real insight must guide intuition. In today’s Plain Talk article, we’ll noodle some cautionary instances where a well-written research and insight development plan could have saved brands a lot of money and heartache on controversial ads and promotions.
Ad dollars are on the move in the financial space—increasingly shifting from traditional to digital, specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll discuss why it is time to look at digital ads for financial services and how to do it.
Competing with national banks on a smaller budget requires sharper strategy. The most effective bank marketing starts with data: understanding what you have, analyzing it objectively, and letting insights drive decisions. Learn how to build a marketing strategy that allocates resources based on opportunity, not last year’s budget.
Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.
If you’ve been advertising online for any amount of time, you’re probably already pretty familiar with a couple of the most common ways to run ads on the web. In this installment of Plain Talk, we’ll break down dynamic search ads vs responsive search ads and what they can do for you.