Guiding children requires nurturing, attention, and clear boundaries. So does managing the content of your website! It demands care and structure to prevent it from veering off course. Let’s explore three essential website content management tips using the principles of smart parenting to help you steer your website toward success and keep it on the right path.

Economic recession has been influencing decisions whether and where to attend college in recent years. A new survey bears out that this trend continues among teenagers despite news that consumer confidence is on the rise.

When we initially fielded research on people’s tastes, attitudes and preferences in the craft beer category, we expected to learn or validate much of what’s already been discovered. Yes, people are suffering a bit from hop overdose. Fruit sours are growing in popularity. People increasingly treat craft beers like wine, pairing them with food. Consumers often discover new craft beers upon recommendation of bartenders and friends, so you need bar staff relations and social media programs to spread the word. Our research backs these trends up, but the question was—were there any surprises?

If 2016 set out to be the year of controversy, it certainly hasn’t disappointed. Daily local, regional, national and international headlines have not failed to give passionate social media users a plethora of causes to fuel the expression of their opinions. And much like the Energizer Bunny, they just keep going and going and going. One of the most embroiled controversies of the year came from a most unexpected place: a peaceful 143-year-old zoo in Cincinnati.

You look at competitive websites and see that they are informational and transactional, facilitate two-way conversations with the user base, and work in concert with social media to provide a rich environment—everything you want in your next website. But you’re cringing thinking about how much a total reboot is going to cost in terms of time, personnel, infrastructure, and transitioning, not to mention costs and having the ROI to justify this hairy mammoth of an activity. How do you get there without busting your budget? At PriceWeber, the first advice we give our clients is this: don’t reinvent the wheel! Other people have already paid for the development of solid, highly dependable, and functional solutions to the basic elements of a website. Here are the most common applications your website needs.

Unless you’ve been in hiding, without a smartphone, you’ve heard a lot about virtual reality. For some, VR is touted as the “it” technology that will save marketing (or make it cool again). From the Consumer Electronics Show in Las Vegas to gamer and entertainment blogs, it’s been hot water-cooler talk for some time. If you’ve experienced virtual reality yourself, you have to admit, it’s pretty cool tech. But is it really the next big thing, or will it just be another arrow in the marketing quiver?