Marketing Archives

April 23, 2024

Leveraging Social Media To Boost Your Organic SEO

The relationship between social media and organic search engine optimization (SEO) has become increasingly intertwined. Social media platforms serve as more than just channels for connecting with friends or sharing cat videos – they have evolved into powerful tools for increasing visibility while driving referral traffic to your website. Couple this with Google serving up […]

April 15, 2024

PriceWeber and Kentucky Association of Sexual Assault Programs Receive Prestigious Award From PRWeek

As Sexual Assault Awareness Month is underway, two Kentucky organizations are proud to announce national recognition for their impactful campaign to raise sexual assault awareness statewide. PriceWeber, a Louisville-based marketing and public relations agency, collaborated with the Kentucky Association of Sexual Assault Programs (KASAP) in 2023 to produce the hour-long documentary “Believe Me – Help […]

April 12, 2024

Six Low-Cost Marketing Ideas You Can Do Yourself (And One You Shouldn’t)

There’s an old saying that goes something like, “Make hay while the sun shines.” The gist of this is, of course, when the opportunity presents itself to do something like grow your business, you should probably do it because we all know the sun won’t shine forever. Whether you are a small business owner or […]

March 29, 2024

Do Americans Want Brands To Be Assertive Anymore?

In their 2021 book Brandsplaining, Jane Cunningham and Philippa Roberts dig into how advertisers traditionally have viewed and judged women from a male perspective (and still do) as vessels to be filled. The authors state near the end: “To succeed in this new context, brands need – to put it bluntly – to get down […]

March 21, 2024

PriceWeber Named One of the “Best Places to Work in Kentucky” for Fifth Year in a Row

For the fifth year in a row, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 43 companies in the small-sized employer category (15-149 employees). With this being the […]

February 9, 2024

Using SEO for Competitive Blunting

As Sun Tzu so eloquently stated in “The Art of War,” “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” This ancient wisdom still resonates today, but perhaps not in the way Tzu envisioned. When it comes to SEO and digital marketing, knowing your competition […]

February 1, 2024

The Do’s and Don’ts of Implementing a CRM System

As a full-service agency with more than 80 clients, we often get asked our opinions on which CRM solution is best for a given client’s situation or if a certain CRM software is any good. While we have our favorites and can often provide insights on which is best for a client’s needs, the answer […]

Sammy Hagar and Guy Fieri Unveil “A Reputation Earned” – The First Comprehensive Creative Campaign for Santo Spirits Tequila Portfolio – In Partnership With PriceWeber

Santo Spirits is unveiling an all-new look and feel for spirits visionary Sammy Hagar’s and partner Guy Fieri’s popular additive-free tequila brand, in partnership with PriceWeber. Dubbed “A Reputation Earned,” the bold creative, will serve as the foundation across all marketing and advertising efforts beginning this month in the U.S., followed by international markets later […]

January 19, 2024

Is Your Digital Marketing Plan Missing Twitch?

In the dynamic world of digital marketing, platforms continually evolve, and with over 140 million monthly active users, Twitch has emerged as a powerhouse for brands seeking to engage with diverse audiences under the age of 45. In this edition of Plain Talk, we’ll discuss the following: What is Twitch? Who is Twitch’s target audience/demographics? […]

January 5, 2024

Is Google Gemini the New CHATGPT? An Interview with Google Bard.

One of the more intriguing changes expected to hit the marketing landscape in the coming year is the anticipated growth of generative AI capabilities. An exciting toy to play with in 2023, few marketers were using AI to make meaningful advertising work beyond the PR value of saying, “Hey! We made an ad with AI!” […]

January 3, 2024

Projects of 2023 That Live In Our Head Rent-Free

2023 was a year of growth and innovation for PriceWeber. We began 2023 by announcing five new shareholders, were named one of the “Best Places to Work in Kentucky” for the fourth consecutive year, expanded our presence with the addition of a Lexington-based office, and became Canopy certified, reaffirming our commitment to making a positive […]

December 22, 2023

PriceWeber and Kentucky Association of Sexual Assault Programs Receive National Recognition at PR Daily’s Media Relations Awards

PriceWeber and the Kentucky Association of Sexual Assault Programs (KASAP) have been honored nationally for an impactful campaign that helped raise awareness of the pervasive issue of sexual assault within communities statewide. PriceWeber and KASAP earned national accolades on Friday, Dec. 15, during PR Daily’s 2023 Media Relations Awards at the National Press Club in […]

December 18, 2023

Perfect Pairings – The Importance of Finding the Right Nonprofit/Corporate Partnerships

Peanut butter and jelly. Taylor and Travis. Sun and sand. Coca-Cola and the Olympics, Lowes and Building Homes for Heroes and other veteran causes. Some things just go better together. For nonprofits and corporations yet to form a strategic alliance, a considerable opportunity awaits. There are many obvious (and less obvious) benefits, including brand perception, […]

November 2, 2023

3 Things All Marketers Can Learn From Pharma

We’ve all seen them – 60-second commercials that pop up during our favorite TV shows where everyone seems to be dancing, mountain biking or kayaking to happy music while the list of potential side-effects is described in the background. With revenues exceeding $600B, it is not surprising that pharmaceutical companies shelled out almost $8.1 billion […]

October 19, 2023

PriceWeber Receives 32 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber recently received 32 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 12, at The Refinery in Jeffersonville, Indiana, bringing together nearly 140 Kentucky and Indiana […]

October 5, 2023

When Stock Photography Fails, and Can AI Save It?

Recently, we onboarded a new client with a rapidly growing technology company. The company needed help in several areas, but most importantly, they needed a new website. In reviewing their current website, we noticed a stock photo we laughed about because we were certain we’d seen it many times before. After a quick Google Images […]

September 21, 2023

Are WordPress Websites Secure?

Every year, CMOs, IT and agency folks like us are asked to deliver websites that are great looking, offer a great customer experience and accessibility, and ultimately drive business. Part of that process always includes the selection of a content management system (CMS) that will make the site easy to update and maintain but that […]

September 8, 2023

Are Gen Z Tax Refunds on Your Marketing Radar?

Does Gen Z spend their tax refunds differently than older taxpayers? The simple answer is, yes! Is now the time to talk about how tax refund season can fit into your marketing plans? Also, yes! After all, you know the old saying “in this world nothing is certain, except death and taxes.” So in this […]

August 29, 2023

Social Media SOS: Turning Customer Concerns and Criticism Into Opportunities

For most of us, social media is an integral part of our daily lives, and it certainly plays a pivotal role in shaping public perception of brands and businesses. While positive feedback and glowing customer reviews can boost a company’s reputation, negative reviews and customer complaints can spread like wildfire and lead to a full-blown […]

August 17, 2023

PriceWeber Achieves Canopy Certification

PriceWeber is proud to announce its achievement of Canopy Certification, a designation providing a path for Kentucky businesses to incorporate, measure and grow their good. The certification reaffirms the agency’s commitment to making a positive social and environmental impact in Kentucky through a rigorous assessment of key metrics in leadership, culture, governance, and external impact. […]

August 11, 2023

Is Threads the Missing Thread to Your Social Media Strategy?

Just when we thought there were enough social media platforms (or maybe it’s just me), Meta CEO Mark Zuckerberg rolled out “Threads,” a new text-based app that was likely intended to give the very similar Twitter (now known as “X”) and its CEO, Elon Musk, a run for their money. A spinoff from social media […]

July 20, 2023

Here’s What They Don’t Want You To Know About WordPress “No-Code” Builder Plugins

What is this “No-Code” tool, Tyrus? “No-code” WordPress website builder plugins have gained popularity in the past decade for their shiny promise of simplicity and ease in creating decent-looking websites without the need for coding knowledge. Most of these tools offer things like drag-and-drop interfaces, pre-built elements, and quick “canned” design options that cater to […]

July 14, 2023

The Rise of Generative AI in Search – What You Can Do Now

This year at Google’s I/O 2023 conference, Google unveiled a host of new products and features, and unsurprisingly, the focus was on efforts and advancements made by leveraging artificial intelligence (or “AI”). It was so important to Google to establish expertise, authority and trust (sound familiar?) in all things AI that Google execs used the […]

July 6, 2023

Why YouTube should consider bringing back the traditional banner ad for Gen Z

YouTube has more than 2.68 billion active users as of 2023. Baby Shark Dance alone has been viewed on YouTube 12.3 billion times. Yet despite having 2022 revenues of $29.24 billion, YouTube’s revenues have dropped for three quarters in a row! So, while they didn’t ask, we’re offering a suggestion that might help – bring […]

June 30, 2023

PriceWeber Expands Footprint Into Lexington With Addition of Second Office

PriceWeber has announced a second office location in Lexington, Kentucky, within the Base 110 co-working space at 110 W. Vine Street in downtown Lexington. PriceWeber has been headquartered in Louisville for 54 years and serves clients statewide and nationwide. Some of its clients include AHF Products, Brown-Forman, Blessings in a Backpack, BrightSpring Health Services, Centra […]

June 16, 2023

The Slow Death of Advertising’s Doofus Dad!

The doofus dad stereotype, which was a negative and inadvertent byproduct of the explosion in social change in the late 20th century, saw dads in not just ads but all media slide from their status as head of the household to the bumbling dads in popular TV series and commercials beginning in the mid-50s with […]

June 13, 2023

Bank Promotional Strategies That Put off Summer Vibes

Ah, summer … the weather is warmer, schools are out, barbecues are firing up, vacations are occurring, and pools and camps are opening. All these good vibrations have a ripple effect, though, as they create behavioral, economic, and psychological shifts in society that financial institutions must be mindful of for a few months on an […]

PriceWeber Announced as Top 10 Winner In “Best Places to Work in Kentucky” Category

For the third year in a row, PriceWeber has been announced as a Top 10 winner in its category during the “Best Places to Work in Kentucky” ceremony. This is the fourth year in a row the organization has made this prestigious statewide list.

June 8, 2023

Gen Z and the Case for Out-of-Home Media

When you think of Gen Z (age group 11-26) and media, a litany of words come to mind: social media, influencer, TikTok, Instagram, Snapchat, video games, Netflix, podcast, livestream, etc. But as far back as early 2017, research by Kantar Millward Brown found that 55% of Generation Z respondents view out-of-home (OOH) positively. This is […]

May 11, 2023

An Advertising Mom’s Mother’s Day Wish for the Marketing Community

Happy Mother’s Day! Mother’s Day is fast approaching, and an estimated 84% of U.S. adults will be celebrating this year. This day can bring a variety of emotions, and it can mean different things to different people, but at its core, it’s a day to celebrate the motherly figures in our lives and share our […]

April 21, 2023

Marketing Pros and Cons of the Latest AI Tech

Just about the only person in the world who hasn’t heard of ChatGPT, GPT-4, or OpenAI is this woman who quite literally has been living under a rock for the last 500 days, having spent that amount of time in a cave! Depending on whom you are listening to, artificial intelligence (AI) is either going […]

April 4, 2023

Taking Your Public Relations Team off the Sidelines

These days, the marketing discipline of public relations is increasingly stepping into the spotlight. With growing social media platforms and new generations of audiences, the looming wave of cancel culture is keeping a close eye on every single decision your brand makes, and for a good reason. As we discussed previously, the slightest misstep in […]

March 15, 2023

Louisville Advertising Agency Named One of the “Best Places to Work in Kentucky” for Fourth Year in a Row

For the fourth consecutive year, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, recognizing the state’s 100 top employers. PriceWeber is among 30 companies in the small-sized employer category (15-149 employees). “We pride ourselves on being a […]

March 9, 2023

Reaching Gen Z: The Case for Paid Media

1.3 seconds – that’s how much time businesses have to capture the attention of potential Gen Z consumers, according to a recent study by OMG, Yahoo, and Amplified Intelligence. As the first true digital natives, Generation Z (born 1997 – 2012) is the first generation that grew up with the internet, where news, information, entertainment, […]

February 21, 2023

Diversity and Marketing

We’ve come a long way, and while there are many things we as marketers have done to advance diversity and inclusion in positive ways, there is still room for improvement, and our journey has not been without its missteps. This Plain Talk article will not only recognize the progress over the past 50 years […]

February 14, 2023

Stop Me if You’ve Heard This One Before… Why Humor Was King in Super Bowl 2023 Ads

It’s that time of the year in ad land when we take a look at the commercials produced at exorbitant cost and placed at, well, exorbitant cost to give brands (and ad agencies) their thirty seconds of Super Bowl fame. But something seemed a little different this year, and it’s not just the absence of […]

January 18, 2023

PriceWeber Announces Five New Company Shareholders to Kick Off 2023

PriceWeber, a digital-forward, full-service marketing, advertising and public relations agency, is kicking off the new year by electing five new company shareholders. The agency has added Steve Kozarovich, Mike Nickerson, Donna Lee, Michelle Stevens, and Tamara Davis to its previously existing group of 7 shareholders. “Each of these individuals has proven themselves to be an […]

January 3, 2023

Are You Ready for the 2023 Social Media Trends?

Now that it’s 2023, it’s time to discuss this year’s new social media trends! Social media environments have drastically changed in the last year, focusing on short-form videos, viral video views and the utilization of influencers of all sizes; however, 2023 will continue to shake up social media and how we interact with brands and […]

December 21, 2022

PriceWeber Announces Name for Popular 40-Foot-Tall Nutcracker; Meet Jingle GingerPants!

Drumroll, please! After thousands of online name suggestions and votes, PriceWeber’s popular 40-foot-nutcracker, located outside the marketing, public relations and advertising agency in Louisville, Kentucky, officially has a name – Jingle GingerPants! Vicki Robinson from Louisville submitted the winning name. Since 2015, PriceWeber has transformed its belltower into the beloved but nameless nutcracker. PriceWeber held […]

December 1, 2022

PriceWeber Calling on Community to Help Name Popular 40-Foot-Tall Nutcracker

After six years of transforming its belltower into a nearly 40-foot-tall nameless nutcracker, PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency, has decided to give its friendly giant a name and is calling on the community for suggestions. Nominations are now open, and the winning nominator will receive the ultimate holiday gift package […]

November 3, 2022

Trust In Distrustful Times

You already know the importance of trust but are you thinking about this important form of capital the right way? In this edition of Plain Talk, we’ll explore brands looking at trust as something to be built rather than just simply something to protect. For many years trust was viewed as something individuals or groups […]

October 24, 2022

PriceWeber Receives 28 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]

Three Advertising Scams that May Be Ruining Your Campaign

Brands spend a ton of money getting the word out, driving engagement and generating sales, but fraudulent practices are costing advertisers billions every year. In this edition of Plain Talk, we’ll talk about three shady practices separating you from your hard-earned ad dollars and costing you sales. We’ll discuss: What are click and form fraud, […]

October 10, 2022

Effective Marketing Messages – 5 Tips for Bridging the Gap Between Media and Creative

So, you have the insights to drive your media plan and your messaging but are you really using media “right?” In this edition of Plain Talk, we’ll talk about how to ensure your creative content is made to work ideally with each medium in the plan to maximize the power of your campaign with effective […]

September 21, 2022

Do You Have Too Much Focus on Online Retail?

Online sales are booming! E-commerce is the way! Brick-and-mortar stores are over! To these paraphrased headlines, I have two words – Amazon Go. Here are another two – Amazon Style. And two more – Amazon Fresh. Yes, the world’s largest e-commerce retailer is actively pursuing a physical retail footprint, and they aren’t the only ones. […]

August 25, 2022

7 Reasons to Make Black and White Advertising in a Full-Color World

Many of our articles are about tangible topics, with acronyms like ESG, ABM, or GBP. Marketing, though, is about the mastery of both the objective and the subjective to help you best sell your products or services. In this edition of “Plain Talk,” we’ll discuss black and white advertising and why your brand might choose […]

August 11, 2022

Battling the Social Media Burnout

Burnout has impacted so many people over the past two years (if I’m being honest, including myself). It’s a topic that hit home with many people from all walks of life and across all industries throughout the COVID-19 pandemic, leaving them feeling overwhelmed, emotionally drained, and unable to keep up with the constant demands of […]

August 4, 2022

Why You Need to Tame Your Digital Spirit Animal Now

Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are, and how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define the most common digital marketing biases (spirit animals) and give you a […]

July 28, 2022

Invited Personalization and the Invisible Battle for Your Attention

There’s an invisible battle being waged for your attention in the background of the internet. Brand websites, social media apps, and search engines are all vying for your attention by applying algorithms that facilitate showing you content based on the probability that you’ll want to see it. In today’s edition of Plain Talk, we’ll walk […]

July 21, 2022

Tips for Building a Content Strategy for SERP

Businesses today are investing an increasing amount of effort, strategy and creativity in the content they produce for existing customers and prospects. In this edition of Plain Talk, we will talk about some of the top content marketing tips to consider when developing your marketing content strategy and how to ensure your content is developed […]

July 14, 2022

CX Beyond Your Assets and Problems With Programmatic Advertising: Is Your Media Placement Damaging Your Brand?

Have you ever been to a webpage that wasn’t optimized for your phone properly, and the ads blocked the content? Have you had the page collapse on your article, then the banner ads block the scrollable part of the article? How about waiting so long for an ad to disappear that you clicked on the […]

June 30, 2022

5 Ways To Keep Mortgage Marketing Hot While the Market Cools

Inflation is everywhere. Mortgage rates have increased by more than 2.5 percentage points this year. There’s a shortage of housing inventory. The housing market is cooling off quickly. We’ve all seen the headlines, and it does paint quite a picture, but it isn’t time to liquidate your mortgage marketing and lead-gen strategies just yet. It […]

June 23, 2022

Targeting Gone Wild: 3 Targeted Marketing Mistakes Hurting Your Media Campaigns

In media, understanding a consumer target can ultimately mean the difference between success and failure. Understanding who your ideal consumer is, how they use media, how they spend their time, what their interests are, how they behave, and what they believe all help build a picture of who is most likely to use your product […]

June 13, 2022

Advertising to the Real Self vs. Ideal Self – When Do We Become Friends?

In 1990, the Canon EOS Rebel camera ad featuring tennis star Andre Agassi boldly told us, “Image is Everything!” Back then, it certainly was something, but was image more important than it is today? You needn’t look any further than your friend’s and family’s social media pages to realize that the “ideal self” is still […]

June 2, 2022

ESG Branding: 11 Ideas for Leveraging Your ESG Practices

It seems like we are always being introduced to important new business acronyms. We’ve got Corporate Social Responsibility (CSR) and Diversity, Equity, and Inclusion (DEI). Then there’s Return on Ad Spend (ROAS), CMOs are now CROs, and the alphabet soup goes on with CRM, CX, UX, CTR, CPC, SEM, SEO, and so on. However, one […]

May 17, 2022

B2B Digital Marketing Today – 3 Critical Things You Need to Know

During the two years that were the pandemic, we were forced to stay home and not travel. Business was anything but “business as usual.” The B2B world overnight had to grow new synapses to remotely reach, educate, and sell to new and existing clients. While the phone and Zoom calls picked up much of the […]

May 11, 2022

When In-House Marketing Makes Sense: An Ad Agency POV That May Surprise You

For many years brands, and not surprisingly, the advertising industry shared the opinion that it was between difficult and impossible to bring the services that a traditional marketing agency provides “in-house” to the client company. There was pretty good evidence that this was the third rail of advertising as many large companies tried to build […]

May 5, 2022

For Mother’s Day, Mom Really Wants Better Marketing

As a daughter, I’ve shopped for Mother’s Day gifts for my incomparable mom, Kim, for as long as I can remember. Today, I’m a mom to the cutest two-year-old this side of the Mississippi (maybe both sides), and I’ve gained a whole new perspective on what Mother’s Day and Mother’s Day gifts are all about. And then, as […]

April 21, 2022

Influencer Marketing and Social Commerce – Is Now the Time?

Influencer marketing is here to stay. Let me repeat this one more time for the people in the back. Influencer marketing isn’t going anywhere. We all probably thought that influencer marketing was a fad at one time. We saw social media influencers first start on Facebook promoting products, then came the thousands of long-form reviews […]

April 14, 2022

Law Firm Community Engagement – Growing the Firm Through Corporate Citizenship

Community is a multifaceted word. There are hundreds of touchpoints where your firm can connect with and do good for your local communities. Every day the phone rings or something arrives in the mail with a new suggestion on how your firm can help and give back to your community. In today’s Plain Talk article, […]

April 7, 2022

Six Steps to Business Growth Through Better CX

The chatter about Customer Experience (aka CX) has been growing for the past few years. Initially, this was an offshoot of user experience (UX) for e-commerce companies but quickly grew to be the catchphrase that seeks to map the activities in each consumer funnel, quantify their quality and measure their impact. This has been critical […]

March 31, 2022

Your Brand is Naked

Protecting Your Brand in an Age of Increased Exposure Your brand is the aggregate of what you say it is and what regular people on the street, or probably more correctly, the internet, say it is. In fact, there has never been a time when consumers had more power over what a brand “means” than […]

March 23, 2022

Banking in the Metaverse: Finding Practical Opportunity Within Virtual Complexity

Over the past year, the hype around the metaverse has accelerated at a dizzying pace. With all the talk, it was natural that speculation would run wild with what this means for various industries. In this article, we will look at what it means for the financial services industry. In today’s edition of Compound Interest, […]

March 15, 2022

Is Anyone Paying Attention to Your Media?

We’ve all heard more than once that people today are overstimulated with information, and their attention is stretched thin. We all feel it, too – the subconscious tug of a thousand different things vying for our attention. In a single morning in a household like mine, kids are repeatedly asking the whereabouts of their favorite […]

March 7, 2022

Customer Loyalty Now and the Future of Customer Retention

It’s a question that we as consumers get asked several times a day – “Would you like to sign up for our rewards program?” In fact, it’s become a key part of the customer checkout experience. Rewards and loyalty programs have long been a way for companies to connect with their customers in a unique […]

February 28, 2022

Storytelling in B2B Marketing: Why It Matters

Few marketing tropes have been thrown around over the past several years quite as much as “storytelling.” Many a book, webinar or convention speech has talked about the nature and importance of storytelling, but more often than not, that content has focused on storytelling for consumer brands. Clearly, storytelling is important. We learn about our […]

February 8, 2022

Three Tips to Recruit and Retain Great Teams

Let’s be honest. The last two years have been brutal. The COVID-19 pandemic continues, a lot of us haven’t seen a majority of our co-workers in person since 2020, and many businesses continue to cut back, not by choice but as a result of the hard hit they’ve taken to their bottom line. What, if […]

February 1, 2022

Consumer Engagement in 2022 – A Revolution of Necessity

When COVID first hit in 2020 it brought a lot of uncertainty and along with it a lot of changes to the way people, brands and companies were engaging with each other. As the world collectively began to come to terms with the pandemic, we started to see a lot of brands and companies making […]

January 27, 2022

The Metaverse and Your Brand

Recently, a 13-year-old in your world may have asked for and received a popular virtual reality (VR) headset. You’ve seen them game in it. Maybe you’ve even ventured into their game world out of curiosity. Then, at the end of 2021, Mark Zuckerberg unveiled a rebranding of Facebook into “Meta,” its new parent company focused […]

January 4, 2022

New Year, New Social Media Trends

What to Expect in 2022 As we head into 2022, it’s time to refresh your social media strategy and make sure you are up to date on the latest social media development and management trends. In this edition of Plain Talk, we’re diving into five popular and influential trends to consider including in your New […]

December 29, 2021

Rewinding the Clock on 2021

While the COVID-19 pandemic continued to prevail in 2021, we were able to restore some sense of normalcy. Our team returned to trade shows for the first time since 2019, swapped the sweatpants for slacks for the occasional in-person client meeting, and we were finally able to limit the number of times we had to […]

October 22, 2021

PriceWeber Receives 34 Awards During PRSA Bluegrass Landmarks of Excellence Awards

PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]

September 30, 2021

Top Email Mistakes That Kill Lead Gen Efforts

There’s no question that maximizing your email marketing as part of a robust performance marketing program is one of the smartest and most cost-effective things you can do to help boost your marketing horsepower. In fact, we’ve got a great article stuffed with tips for high ROI email campaigns if you’d like to check it out. However, […]

August 26, 2021

Social Media Trends – Fishing for Success in Crowded Waters

Comparing TikTok and Instagram Reels The average adult begins to lose concentration after just eight seconds, according to a 2020 study performed by Microsoft. In other words, we have a shorter attention span than a goldfish. When considering social media for customer engagement, our short attention span is further complicated by the glut of channel […]

August 16, 2021

Beyond Job Boards – Is Your Recruitment Marketing Missing Something?

Recruiting applicants should be an easy process…you post a job listing, you send it out on all the major job platforms, maybe have your employees share it on social media, and you’re done. Right? Well, not exactly. As many business owners have experienced in 2021, hiring quality applicants is getting harder and harder. In this […]

July 15, 2021

Today’s Biggest Threat to Business Recovery

The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]

July 1, 2021

Voice Search, is it Time to Panic (Again)?

In a September 2014 interview with Fast Company, Andrew Ng, Chief Scientist at Baidu went on the record to state that in five years he anticipated 50% of searches on Chinese search engine, Baidu, would be image or voice searches. This prediction was concentrated into an article, which implied that “in five years, at least […]

June 28, 2021

Louisville Advertising Agency Named to “Best Places to Work in Greater Louisville” List for Second Time

For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.

June 15, 2021

C-Stores In An Omnichannel World

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]

May 18, 2021

Will Trade Shows Still Be Your Super Bowl?

According to the Center for Exhibition Industry Research, there were roughly 9,400 business-to-business trade shows in the U.S. in 2019. These trade shows by some estimates represented a $15 billion industry that was forecast to exceed $17 billion in 2021. More importantly, these shows routinely represent critical sales opportunities for businesses of all sizes. Then […]

April 22, 2021

Customer Journeys and Lessons From the Links

When I was a kid, my near-scratch golfer dad spent a lot of time trying to teach me his passion. There were many steps on how to approach the ball. And there were corrective instructions for most practice swings, but when it came to the actual swing, there were only two things I was told […]

April 15, 2021

Fish Tails, Fans and Foes: The Importance of Online Reputation Management

In today’s hyperconnected, digitally focused world, reputation management is a 24-hour job. With countless social media platforms available for both fans and foes to say anything, anytime about your brand—like that they found fish tails (well, shrimp) in their box of Cinnamon Toast Crunch—these posts can easily influence a company’s success and even redefine a […]

April 13, 2021

The Rise of Micro-Influencers in Healthcare Marketing

When we think of online influencers, it’s easy to instantly think of a celebrity or someone on Instagram with a blue checkmark by their name and one million plus-followers; sharing their favorite makeup or facial cleanser – but in reality, these types of influencers aren’t what’s driving the high user engagement rates – rather their […]

April 8, 2021

Sticky Post-Pandemic Behaviors

First a Story The first restaurant I remember going to was the Howard Johnson’s on Route 9 in Framingham, Massachusetts. They had great fried clams and terrific ice cream, and I remember when I was five years old going for the first time with my grandmother. She was a very stern and prim Irish Catholic […]

April 1, 2021

Do Your Content Assets Satisfy Skyrocketing Web Use?

Brands globally worked to build or upgrade their websites and online stores in response to the pandemic, which is no surprise with the closures of brick-and-mortar businesses. However, what many brands did not prepare for was the impact that skyrocketing internet use had on the relevance of their digital image and video asset library. In […]

March 30, 2021

A Fresh Look at Digital for Healthcare

The healthcare industry has been slower to accept and embrace digital in the past, and it’s not completely their fault – there are federal privacy regulations, and other challenges have made traditional advertising more appealing. In addition to traditional marketing, healthcare providers also made good use of in-office marketing tactics. But with COVID-19 and the […]

March 18, 2021

Endless End-To-End Digital Engagement?

When it comes to overused phrases, “the possibilities are endless” ranks pretty high. However, for anyone talking about digital engagement for a financial institution, the phrase isn’t hyperbole. If you’re aiming to deliver an end-to-end digital experience for your customers, then you know that it means not only thinking of everything, but also continuously analyzing […]

March 16, 2021

Is Artificial Intelligence Just for Big Business?

Unless you have been hiding under a rock for the past decade or two, you have probably heard about Artificial Intelligence (AI) and Machine Learning (ML). It has invaded our lives, taken residence in our homes and garages, and – thanks to the advent of the smartphone, become a welcome guest to nearly every moment […]

March 4, 2021

Louisville Advertising Agency Named to “Best Places to Work in Kentucky” List for Second Year in a Row

For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).

Convert More Sales With SMS

Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]

February 11, 2021

Email Tips for High ROI Campaigns

Just 25 years ago, email users would get home and excitedly log in to their AOL email accounts, and after the horrible nails-on-a-chalkboard sound of their modem connecting to the internet, wait with anticipation to hear, “You’ve Got Mail!” Back then, electronic mail was new, rare and definitely under commercialized. A lot has changed since […]

February 2, 2021

Is Your Website Personable? Delivering a Caring Customer Experience Online

In 2021, it’s safe to say that a big chunk of our days are spent online, whether thumbing through social media, shopping, researching a project or big purchase, or gathering information about current events. Of those daily website visits, how many of them stand out to you as being really great, personal experiences? In this […]

January 28, 2021

The New ABCs of ABM

If you are working at home with your children or your dog right now, you don’t need me to remind you that COVID-19 has changed the way we live and work. In the B2B industries, the changes have been tougher than just working from home. We’ve seen critical tradeshows, events and travel mostly cancelled. Reductions […]

January 25, 2021

A Future Without Cookies

For years, we’ve used digital advertising as an efficient and effective means of reaching exactly who we want to reach, with the right message, at the right time. Ad tech and publishers have been competing to offer better targeting, more capabilities and better tracking, and each ad tech call offers something new – some new […]

January 12, 2021

Winning SERP Means Optimizing These Three Areas

It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]

December 28, 2020

A Few of Our Favorite Things

This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]

November 24, 2020

Using Unspent Trade Show Dollars to Drive Leads

As 2020 – a year unlike any other – finishes up, marketers are faced with a new world of replacing crucial business leads. One of the most impactful methods – trade shows – is still in flux. Many early 2021 shows have been canceled while others are considering postponing or moving to a completely virtual platform, […]

October 22, 2020

CGI for Marketing and Advertising: It’s Not Just for Spaceships and Dinosaurs Anymore

In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer-generated imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in a […]

October 19, 2020

PriceWeber Named Best in Show During PRSA Landmarks of Excellence Awards

During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]

January 24, 2020

Follow the money in the financial services ad space

Ad dollars are on the move in the financial space – increasingly shifting from traditional to digital, and specifically to mobile. While financial services have historically relied on more traditional vehicles, times are indeed changing. In this edition of the Compound Interest series, we’ll talk about why it is time to up your digital game and how to do it.

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