Mike Nickerson

May 11, 2022

In-housing Your Agency and When it Makes Sense: An ad agency POV that may surprise you

For many years brands, and not surprisingly, the advertising industry shared the opinion that it was between difficult and impossible to bring the services that a traditional marketing agency provides “in-house” to the client company. There was pretty good evidence that this was the third rail of advertising as many large companies tried to build […]

September 30, 2021

Top Email Mistakes That Kill Lead Gen Efforts

There’s no question that maximizing your email marketing as part of a robust performance marketing program is one of the smartest and most cost-effective things you can do to help boost your marketing horsepower. In fact, we’ve got a great article stuffed with tips for high ROI email campaigns if you’d like to check it out. However, […]

July 15, 2021

Today’s Biggest Threat to Business Recovery

The pandemic is slithering slowly away and economic factors seem favorable in the U.S., so it looks like we’re going to be OK. So, what could go wrong? If you are like many companies, a return to normal means staffing up to pre-pandemic levels as we bounce back; however, in many business verticals, something’s different. […]

April 8, 2021

Sticky Post-Pandemic Behaviors

First a Story The first restaurant I remember going to was the Howard Johnson’s on Route 9 in Framingham, Massachusetts. They had great fried clams and terrific ice cream, and I remember when I was five years old going for the first time with my grandmother. She was a very stern and prim Irish Catholic […]

News

April 6, 2021

PriceWeber Names Industry Veteran as New Company Shareholder

PriceWeber, a digital-forward, full-service marketing and advertising agency, has named current Media Director, Mary Kate Reed, as a new company shareholder and Senior Vice President.

Blog

September 9, 2020

Surviving the On-Premise Apocalypse – 4 Strategies for a Healthy Spirits Brand Today and Tomorrow

A casual reader looking at spirit sales numbers for 2020 might think it’s a pretty good year. After all, in July Nielsen indicated a 52-week rolling sales increase of 5.1%. But those numbers do not tell the whole story. Overrepresentation in sales increases by the larger, high awareness brands and well known value brands, and […]

Blog

March 27, 2020

Trust, COVID-19 and Corporate America

In this edition of our plain-talk series, we’ll take a look at brand trust and corporate social responsibility, and discuss how the two are playing out during the current COVID-19 global crisis.

Blog

February 10, 2020

Barnes & Noble, Black History Month and the Value of Insight Over Intuition

Recent headlines regarding a planned (and abruptly cancelled) Barnes & Noble Black History Month promotion serve as a reminder that not all well-intentioned marketing ideas are worth doing. As marketing professionals with years of experience, we’ve all learned to trust, to some degree, that little voice inside our heads that tells us when we may have stumbled across an idea that could be genius. Intuition. Inspiration. The gap in time and space where the magic happens.

Blog

January 9, 2020

Influencer Marketing Strategy – Is Influencer Marketing Right for You?

Influencer marketing has become a digital monster. Are you doing it? Are you doing it wrong? Should you be doing it at all? If so, how and under what circumstances? In this edition of the Plain Talk series, we’ll take some of the mystery out of influencer marketing and dispel a few myths along the way. First, let’s talk about the money.

Blog

June 28, 2019

Social Responsibility Trends

In today’s plain-talk newsletter, we’re talking social responsibility trends. Americans’ trust in the federal government to handle both international and domestic matters is at the lowest point it has been in more than twenty years, according to a recent Gallup poll. Only 35 percent of Americans have “a great deal” or “a fair amount” of trust in the U.S. government’s ability to handle domestic issues. Meanwhile, trust in the government to handle international issues ranks only six points higher at a mere 41 percent.

Blog

June 21, 2019

Trends in B2B trade show best practices

In this first edition of the “plain-talk B2B marketing” series we’ll be talking trends in B2B trade shows. We hope you’ll find valuable insights that you can apply to your B2B marketing regimen.

Blog

June 17, 2019

Filling Those Open Healthcare Positions

In this first installment of our “plain-talk healthcare marketing” series, we’ll prescribe some practical advice about some of the most difficult marketing that healthcare groups have to do – recruitment marketing – and how to smooth the path to filling open healthcare positions.

Chief Marketing Officer

Mike Nickerson

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Chief Marketing Officer

Mike Nickerson

Mike's Articles

Let's Talk.