Is it just me or has everyone been getting an influx of text messages lately? And no, not from your mom or BFF – from politicians, brands and advertisers. Obviously COVID-19 has brought a ton of changes, but maybe it’s also renewed or increased interest in one-to-one communications and new (old) ways to connect with […]
In today’s scattered marketing environment, establishing the right media strategy has never been more complex or more critical. In designing optimal media plans for our clients, PriceWeber’s team of experts applies a media-neutral approach driven by target audience research and well-delineated campaign objectives. Through insight-driven integration of paid, earned, shared, and owned media, they shape their strategies in layers based on an audience’s media consumption behavior—resulting in smart, nimble plans that boost engagement and maximize campaign effectiveness.
- Strategy and plan development
- Media placement and reporting
- Price negotiations and added value
- Media consultation