While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.
In today’s scattered marketing environment, establishing the right media strategy has never been more complex or more critical. In designing optimal media plans for our clients, PriceWeber’s team of experts applies a media-neutral approach driven by target audience research and well-delineated campaign objectives. Through insight-driven integration of paid, earned, shared, and owned media, they shape their strategies in layers based on an audience’s media consumption behavior—resulting in smart, nimble plans that boost engagement and maximize campaign effectiveness.
- Strategy and plan development
- Media placement and reporting
- Price negotiations and added value
- Media consultation