In 2015, super brand Adidas realized they had a problem – they were optimizing their marketing efforts against the wrong metrics. Yikes. They discovered they were overinvesting in performance-based digital marketing and underinvesting in brand building. They prioritized efficiency and real-time attribution of digital media and ignored brand impact and brand desire. Since then, Adidas […]
In today’s scattered marketing environment, establishing the right media strategy has never been more complex or more critical. In designing optimal media plans for our clients, PriceWeber’s team of experts applies a media-neutral approach driven by target audience research and well-delineated campaign objectives. Through insight-driven integration of paid, earned, shared, and owned media, they shape their strategies in layers based on an audience’s media consumption behavior—resulting in smart, nimble plans that boost engagement and maximize campaign effectiveness.
- Media consultation
- Strategy and plan development
- Media placement and reporting
- Price negotiations and added value