According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]
In today’s scattered marketing environment, establishing the right media strategy has never been more complex or more critical. In designing optimal media plans for our clients, PriceWeber’s team of experts applies a media-neutral approach driven by target audience research and well-delineated campaign objectives. Through insight-driven integration of paid, earned, shared, and owned media, they shape their strategies in layers based on an audience’s media consumption behavior—resulting in smart, nimble plans that boost engagement and maximize campaign effectiveness.
- Strategy and plan development
- Media placement and reporting
- Price negotiations and added value
- Media consultation