Depending on your level of knowledge about the specifics of website development, the process can seem like a black box. Having a good working knowledge of the parts involved can save your company from ending up in a situation, months or years down the road, where you find out you don’t have access to or […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency headquartered in Louisville, Kentucky, recently received 28 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 13, […]
Online sales are booming! E-commerce is the way! Brick-and-mortar stores are over! To these paraphrased headlines, I have two words – Amazon Go. Here are another two – Amazon Style. And two more – Amazon Fresh. Yes, the world’s largest e-commerce retailer is actively pursuing a physical retail footprint, and they aren’t the only ones. […]
PriceWeber, a digital-forward, full-service marketing, public relations and advertising agency in Louisville, Kentucky, welcomes three new public relations professionals to its growing team. Brian Shlonsky, a Louisville native and WAVE Anchor/Reporter since 2019, is a 5-time Emmy Award-winning journalist and a recipient of the prestigious Edward R. Murrow Award. He brings extensive journalism experience to […]
Yes, you have a digital spirit animal. We all do. The question is, how do you know which one you are, and how can you keep it from messing up your digital marketing efforts? In this edition of Plain Talk, we will define the most common digital marketing biases (spirit animals) and give you a […]
The chatter about Customer Experience (aka CX) has been growing for the past few years. Initially, this was an offshoot of user experience (UX) for e-commerce companies but quickly grew to be the catchphrase that seeks to map the activities in each consumer funnel, quantify their quality and measure their impact. This has been critical […]
Over the past year, the hype around the metaverse has accelerated at a dizzying pace. With all the talk, it was natural that speculation would run wild with what this means for various industries. In this article, we will look at what it means for the financial services industry. In today’s edition of Compound Interest, […]
When COVID first hit in 2020 it brought a lot of uncertainty and along with it a lot of changes to the way people, brands and companies were engaging with each other. As the world collectively began to come to terms with the pandemic, we started to see a lot of brands and companies making […]
Recently, a 13-year-old in your world may have asked for and received a popular virtual reality (VR) headset. You’ve seen them game in it. Maybe you’ve even ventured into their game world out of curiosity. Then, at the end of 2021, Mark Zuckerberg unveiled a rebranding of Facebook into “Meta,” its new parent company focused […]
In the interest of time, if your website is currently WCAG 2.1 AA or AAA compliant, and you’re reading this article because you’re worried about the new imminent WCAG 3.0 compliance threshold, or you think there will be negative SEO ramifications for not immediately adopting these new standards, you can stop reading now. Your website […]
Discussions around digital marketing have left financial services marketers with a lot to keep up with as of late. While the robust landscape of tools that digital marketers have at their disposal is at an all-time high, the restrictions and policies affecting third-party data around online privacy have been evolving at an equally rapid rate. […]
PriceWeber, a digital-forward, full-service marketing, public relations, and advertising agency headquartered in Louisville, Kentucky, recently received 34 awards from the Public Relations Society of America’s (PRSA) Bluegrass Chapter during its annual Landmarks of Excellence Awards, which recognizes the very best professional communications across the Greater Louisville area. The event was held on Thursday, Oct. 14 […]
In a September 2014 interview with Fast Company, Andrew Ng, Chief Scientist at Baidu went on the record to state that in five years he anticipated 50% of searches on Chinese search engine, Baidu, would be image or voice searches. This prediction was concentrated into an article, which implied that “in five years, at least […]
For the second time in three years, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Greater Louisville” list from Louisville Business First, which recognizes companies whose operations are changing the business landscape for the better.
According to the National Association of Convenience Stores (NACS), 21% of c-store operators have recently shifted to curbside pickup, while 14% are focused on drive-thrus. These growing numbers are due to COVID-19 consumer trends and falling fuel sales. This results in what NACS describes as “pushing the industry further into the omnichannel universe.” Over the […]
Balancing Innovation and Branding for Long-Term Growth For traditional banks and credit unions that enjoy strong name recognition, the value of their name carries equity. For many years, this has been a fixed dynamic that isn’t lost upon anyone in the industry. Over the last few years, traditional institutions have been finding themselves having to […]
First a Story The first restaurant I remember going to was the Howard Johnson’s on Route 9 in Framingham, Massachusetts. They had great fried clams and terrific ice cream, and I remember when I was five years old going for the first time with my grandmother. She was a very stern and prim Irish Catholic […]
When it comes to overused phrases, “the possibilities are endless” ranks pretty high. However, for anyone talking about digital engagement for a financial institution, the phrase isn’t hyperbole. If you’re aiming to deliver an end-to-end digital experience for your customers, then you know that it means not only thinking of everything, but also continuously analyzing […]
Unless you have been hiding under a rock for the past decade or two, you have probably heard about Artificial Intelligence (AI) and Machine Learning (ML). It has invaded our lives, taken residence in our homes and garages, and – thanks to the advent of the smartphone, become a welcome guest to nearly every moment […]
For the second consecutive year, PriceWeber, a digital-forward, full-service marketing and advertising agency in Louisville, Kentucky, has earned a spot on the “Best Places to Work in Kentucky” list, which recognizes the state’s 100 top employers. PriceWeber was included among 40 companies in the small-sized employer category (15-149 employees).
In 2021, it’s safe to say that a big chunk of our days are spent online, whether thumbing through social media, shopping, researching a project or big purchase, or gathering information about current events. Of those daily website visits, how many of them stand out to you as being really great, personal experiences? In this […]
It’s certainly easy to get into the habit of developing creative resources or websites in a vacuum, believing that these strategically sound, well-designed and expertly curated assets will be the doors through which your customers and prospective customers will first experience your brand. In reality, several gatekeepers can stand between your brand and your customer. […]
This year has been unlike any other. From trade show cancellations to public relations crises, we’ve rolled with the punches that 2020 threw and wanted to highlight some of the exciting things we’ve worked on this year, even during a global pandemic. Our team breaks down 10 of our favorite projects. Hershey – National Hot […]
Effectively targeting and attracting Generation Z depositors must be a key component of bank marketing plans in the mid- and long-term in order to replace the current boomer customer base as these consumers transition to drawing down assets in retirement. In this edition of our Compound Interest series, we’ll help break down critical experiences, characteristics […]
In 1972, advances in and increased access to computer processing spawned the first experiments in what would come to be known as computer graphic imagery (CGI). That year, the future founder of Pixar, Ed Catmull, created the first known 3D CGI film. Simultaneously Hollywood writer/director Michael Crichton’s engineers pioneered the first use of CGI in […]
During this year’s PRSA Bluegrass Landmarks of Excellence Awards, PriceWeber was proud to be named Best in Show for the evening and receive 33 awards overall. PriceWeber was awarded for work we did for the following clients in 2019: Amplify Snack Brands, Blessings in a Backpack, Capital Now Funding, Centra Credit Union, Charah Solutions, CHI […]
There’s no denying that customer experience (CX) has looked very different in 2020. However, there’s still a question of how this strange year might affect expectations for CX moving forward.
While most of the world is in quarantine and practicing social distancing, one social media platform has continued to maintain a rapid growth in downloads, especially in the U.S. According to Sensor Tower’s report, 2019’s second most downloaded app worldwide, TikTok, saw an 18% increase in downloads, tallying the number to 2 million between March 16 and 22, compared to the previous week at 1.7 million.
For the fifth year in a row, PriceWeber swept the competition in the annual Beverage Dynamics Advertising & Promotion Awards, receiving first place for overall Best Cross-Category Campaign and a total of 41 awards and 22 first place wins on behalf of Brown-Forman Corp. brands including Coopers’ Craft™, Canadian Mist®, Early Times®, KORBEL® California Champagne, Finlandia Vodka® and Old Forester®.
In our Plain Talk article earlier this year, Can your website land you in court? Making your website ADA accessible, we discussed a few reasons why businesses should consider upgrading their website accessibility for people with disabilities. At that time, a flood of discrimination lawsuits were hitting the courts that related to Title III of the Americans with Disabilities Act (ADA), and we recommended that if your business had a physical location and a website, you should “probably” make it WCAG 2.1 compliant to meet contemporary recommended standards for accessibility. In this edition of our Plain Talk series, we’ll be upgrading that “probably” to a “definitely” and explaining what’s changed and how it may impact you and your business.
The Web Marketing Association has announced that Louisville marketing agency PriceWeber was awarded three 2019 WebAwards. Web Awards recognize the world’s best internet marketing and website development. PriceWeber won Best Family Website for the StepStone Family and Youth Services site, Beverage Standard of Excellence for the Coopers’ Craft site and Outstanding Website for the Early Times Bottled-in-Bond site.
For years you’ve had your website on a partner’s proprietary content management system. Why is now the time for a change? In this installment of our plain-talk digital series, we’ll explain.
If you haven’t been following the latest trends and best practices for mobile web design, you may be leaving money on the table. So how do you design a better, more effective mobile website experience for your customers? In this installment of our plain-talk digital marketing series, we’ll talk about five trends driving best practices in web development for mobile.
So deeply has the web penetrated how we navigate the world, that today your website could land you in court for a pretty unexpected reason.
In 2016, PriceWeber began a relationship with an economic development association, where our specific charge was to upgrade their web presence after several years of neglect.
If you’re like most businesses today, you have a website – one that may have been designed five to 10 years ago, and today is an unsightly patchwork of add-on features.
Unless you’ve been in hiding, without a smartphone, you’ve heard a lot about virtual reality. For some, VR is touted as the “it” technology that will save marketing (or make it cool again). From the Consumer Electronics Show in Las Vegas to gamer and entertainment blogs, it’s been hot water-cooler talk for some time. If you’ve experienced virtual reality yourself, you have to admit, it’s pretty cool tech. But is it really the next big thing, or will it just be another arrow in the marketing quiver?